Marketingmanager
ManagementKI-Exposition
- Datenquelle: BLSVeröffentlicht: '26.08
Sehr hoch· relativ
NiedrigVier relative BänderSehr hochWert auf Berufsgruppenebene
Skala, Bezugsmenge und Quelle
Vier relative Bänder (Niedrig / Mittel / Hoch / Sehr hoch)
831 detaillierte Berufe in der BLS-Beschäftigungsprojektionstabelle. Der Wert wird je Code der National Employment Matrix (NEM) vergeben, daher erhalten Berufe mit demselben NEM-Code dasselbe Band
- Datenquelle: AnthropicVeröffentlicht: '26.03
0.320
0.000Spannweite der hier geführten Werte0.745Skala, Bezugsmenge und Quelle
Index der beobachteten Exposition, 0–1 wie veröffentlicht
Auf O*NET-Aufgaben abgebildet
- Datenquelle: ILOVeröffentlicht: '25
0.41
0.09Spannweite der hier geführten Werte0.70Wert auf Berufsgruppenebene
Skala, Bezugsmenge und Quelle
Index der Exposition gegenüber generativer KI, 0–1 wie veröffentlicht
ISCO-08-Berufsgattung — alle Berufe mit demselben Code erhalten diesen Wert
Von dieser Website berechnet, nicht von der IAO veröffentlicht: Von den 1.012 Berufen, die diese Website mit dem IAO-Datensatz verknüpft, erreichen oder übertreffen 36% diesen Wert.
Welche Art von Wert diese Quelle veröffentlicht
Die Kategorie von BLS ist ein relativer Rang und kein absolutes Niveau, und sie ist keine eigene Messung: Sie fasst die Perzentilränge des Berufs aus mehreren veröffentlichten Studien in vier Bänder zusammen. Sie ist weder eine Beschäftigungs- oder Lohnprognose noch eine Einführungswahrscheinlichkeit und unterscheidet nicht zwischen Automatisierung und Augmentierung.
Task-level exposure
Nur exponierte Aufgaben| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.11-2021 | 0.054640.5 | 0.006320.5 |
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.11-2021 | 0.036927.4 | 0.012239.6 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.11-2021 | 0.017312.8 | 0.00227.1 |
Conduct economic or commercial surveys to identify potential markets for products or services.11-2021 | 0.00705.2 | 0.003912.7 |
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.11-2021 | 0.00533.9 | —0 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.11-2021 | 0.00493.6 | —0 |
Compile lists describing product or service offerings.11-2021 | 0.00332.4 | 0.004614.9 |
Initiate market research studies or analyze their findings.11-2021 | 0.00282.1 | —0 |
Consult with product development personnel on product specifications such as design, color, or packaging.11-2021 | 0.00261.9 | —0 |
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | —0 | 0.00165.2 |
| Not observed on any surface — 10 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | —0 | —0 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | —0 | —0 |
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | —0 | —0 |
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | —0 | —0 |
Select products or accessories to be displayed at trade or special production shows. | —0 | —0 |
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | —0 | —0 |
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | —0 | —0 |
Develop business cases for environmental marketing strategies. | —0 | —0 |
Integrate environmental information into product or company marketing strategies, policies, or activities. | —0 | —0 |
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Compile lists describing product or service offerings.O*NET Task ID 957 | 1.0 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.O*NET Task ID 950 | 0.5 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.O*NET Task ID 951 | 0.5 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.O*NET Task ID 952 | 0.5 |
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.O*NET Task ID 955 | 0.5 |
Consult with product development personnel on product specifications, such as design, color, or packaging.O*NET Task ID 956 | 0.5 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.O*NET Task ID 958 | 0.5 |
Select products or accessories to be displayed at trade or special production shows.O*NET Task ID 959 | 0.5 |
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.O*NET Task ID 960 | 0.5 |
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.O*NET Task ID 961 | 0.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.O*NET Task ID 954 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Occupation information
Aktuelle Veränderungen mit Bezug zu diesem Beruf
März 2026: Stanford-Harvard study shows marketing specialists (adjacent domain) benefit nearly as much as experts from AI assistance. Conceptualization: 3.04→4.18 with AI. Writing: 3.92 with AI, near expert level (3.96).
[Quelle: HBR — Gen AI Won't Make Your Employees Experts (Mar 2026)]