Social-Media-Manager
Kunst, Design, Unterhaltung und MedienKI-Exposition
- Datenquelle: BLSVeröffentlicht: 2026-08
Sehr hoch· relativ
NiedrigVier relative BänderSehr hochWert auf Berufsgruppenebene
Skala, Bezugsmenge und Quelle
Vier relative Bänder (Niedrig / Mittel / Hoch / Sehr hoch)
831 detaillierte Berufe in der BLS-Beschäftigungsprojektionstabelle. Der Wert wird je Code der National Employment Matrix (NEM) vergeben, daher erhalten Berufe mit demselben NEM-Code dasselbe Band
- Datenquelle: AnthropicVeröffentlicht: 2026-03
0.453
0.000Spannweite der hier geführten Werte0.745Skala, Bezugsmenge und Quelle
Index der beobachteten Exposition, 0–1 wie veröffentlicht
Auf O*NET-Aufgaben abgebildet
- Datenquelle: ILOVeröffentlicht: 2025
0.43
0.09Spannweite der hier geführten Werte0.70Wert auf Berufsgruppenebene
Skala, Bezugsmenge und Quelle
Index der Exposition gegenüber generativer KI, 0–1 wie veröffentlicht
ISCO-08-Berufsgattung — alle Berufe mit demselben Code erhalten diesen Wert
Von dieser Website berechnet, nicht von der IAO veröffentlicht: Von den 1.012 Berufen, die diese Website mit dem IAO-Datensatz verknüpft, erreichen oder übertreffen 30% diesen Wert.
Welche Art von Wert diese Quelle veröffentlicht
Die Kategorie von BLS ist ein relativer Rang und kein absolutes Niveau, und sie ist keine eigene Messung: Sie fasst die Perzentilränge des Berufs aus mehreren veröffentlichten Studien in vier Bänder zusammen. Sie ist weder eine Beschäftigungs- oder Lohnprognose noch eine Einführungswahrscheinlichkeit und unterscheidet nicht zwischen Automatisierung und Augmentierung.
Task-level exposure
Nur exponierte Aufgaben| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.27-3031 | 0.160048.5 | 0.030037.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.27-3031 | 0.060018.2 | 0.010012.5 |
Coach client representatives in effective communication with the public or with employees.27-3031 | 0.050015.2 | 0.030037.5 |
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.27-3031 | 0.040012.1 | —0 |
Post and update content on the company's Web site and social media outlets.27-3031 | 0.01003.0 | 0.010012.5 |
Write press releases or other media communications to promote clients.27-3031 | 0.01003.0 | —0 |
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.27-3031 | 0.00000.0 | 0.00000.0 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.27-3031 | 0.00000.0 | —0 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.27-3031 | 0.00000.0 | —0 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source. | —0 | 0.00000.0 |
| Not observed on any surface — 8 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | —0 | —0 |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions. | —0 | —0 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | —0 | —0 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. | —0 | —0 |
Prepare or deliver speeches to further public relations objectives. | —0 | —0 |
Purchase advertising space or time as required to promote client's product or agenda. | —0 | —0 |
Coordinate public responses to environmental management incidents or conflicts. | —0 | —0 |
Develop marketing campaigns for environmental technologies or services. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare or deliver speeches to further public relations objectives.O*NET Task ID 1773 | 1.0 |
Write press releases or other media communications to promote clients.O*NET Task ID 20554 | 1.0 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.O*NET Task ID 20557 | 1.0 |
Post and update content on the company's Web site and social media outlets.O*NET Task ID 23951 | 1.0 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.O*NET Task ID 1764 | 0.5 |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.O*NET Task ID 1767 | 0.5 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.O*NET Task ID 1768 | 0.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.O*NET Task ID 1769 | 0.5 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.O*NET Task ID 1770 | 0.5 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.O*NET Task ID 1771 | 0.5 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.O*NET Task ID 1765 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Berufsinformationen
Aktuelle Veränderungen mit Bezug zu diesem Beruf
März 2026: Published evergreen blog post analyzing AI impact on social media managers: 60% exposure, 48% automation risk.
[Quelle: AI Changing Work Blog]