Advertising and Promotions Managers
Management Occupations- Code O*NET-SOC
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Source des données: BLSPublié: 2026-08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: 2026-03
0,173
0,000Étendue des valeurs présentées ici0,745Échelle, base et source
Indice d'exposition observée, 0–1 tel que publié
Rapporté aux tâches O*NET
Publié par profession SOC 2018 ; chaque profession O*NET ayant le même code SOC 2018 reçoit cette valeur
- Source des données: ILOPublié: 2025
0,39
0,09Étendue des valeurs présentées ici0,70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Publié par groupe de base ISCO-08. Relié à ce métier, en tout ou en partie, en appliquant tels que publiés les tableaux de correspondance du U.S. Bureau of Labor Statistics (ISCO-08 vers SOC 2010, SOC 2010 vers SOC 2018)
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Task-level exposure
Tâches exposées uniquement30 tâches évaluées · 28 tâches avec β ≥ 0,5 (93,3%)
β = exposition directe (E1) + 0,5 × exposition lorsque des outils sont disponibles (E2), selon la définition du dépôt source.
- Unité source : tâches O*NET 27.2 → code de métier O*NET 31.0
- Toutes les tâches notées figurent dans la liste des tâches O*NET 31.0.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Version
- gh-main-0471612
- Licence
- MIT License, Copyright (c) 2024 OpenAI
Tâches des professions O*NET-SOC 2010 11-2011.00 Advertising and Promotions Managers; 11-2011.01 Green Marketers, que nous avons rattachées à cette profession au moyen de la table de correspondance officielle O*NET-SOC 2010 vers 2019
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011.00 | 0.084735.2 | 0.055323.1 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011.00 | 0.071029.6 | 0.095139.8 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011.01 | 0.027911.6 | 0.01034.3 |
Confer with clients to provide marketing or technical advice.11-2011.00 | 0.01124.7 | 0.00873.6 |
Gather and organize information to plan advertising campaigns.11-2011.00 | 0.01044.3 | 0.028311.8 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011.00 | 0.00984.1 | 0.01084.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011.01 | 0.00582.4 | —0 |
Analyze the effectiveness of marketing tactics or channels.11-2011.01 | 0.00552.3 | —0 |
Revise existing marketing plans or campaigns for green products, technologies, or services.11-2011.01 | 0.00522.2 | 0.00170.7 |
Plan and execute advertising policies and strategies for organizations.11-2011.00 | 0.00321.3 | 0.00321.3 |
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.11-2011.00 | 0.00220.9 | 0.00512.1 |
Represent company at trade association meetings to promote products.11-2011.00 | 0.00180.7 | —0 |
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.11-2011.01 | 0.00170.7 | —0 |
Contact organizations to explain services and facilities offered. | —0 | 0.00903.8 |
Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. | —0 | 0.00552.3 |
Generate or identify sales leads for green products and technologies. | —0 | 0.00220.9 |
Identify marketing channels for green products or services. | —0 | 0.00220.9 |
Manage sales team including setting goals, providing incentives, and evaluating employee performance. | —0 | 0.00190.8 |
| Not observed on any surface — 23 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Prepare budgets and submit estimates for program costs as part of campaign plan development. | —0 | —0 |
Assist with annual budget development. | —0 | —0 |
Prepare and negotiate advertising and sales contracts. | —0 | —0 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | —0 | —0 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | —0 | —0 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | —0 | —0 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | —0 | —0 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | —0 | —0 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | —0 | —0 |
Direct and coordinate product research and development. | —0 | —0 |
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | —0 | —0 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | —0 | —0 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. | —0 | —0 |
Train and direct workers engaged in developing and producing advertisements. | —0 | —0 |
Coordinate with the media to disseminate advertising. | —0 | —0 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | —0 | —0 |
Monitor green-related industry statistics or literature to identify trends. | —0 | —0 |
Write marketing content for green product web sites, brochures, or other communication media. | —0 | —0 |
Attend or participate in conferences, community events, and promotional events related to green products or technologies. | —0 | —0 |
Analyze green product marketing or sales trends to forecast future conditions. | —0 | —0 |
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. | —0 | —0 |
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. | —0 | —0 |
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.O*NET Task ID 3236 | 0.5 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.O*NET Task ID 3237 | 0.5 |
Plan and execute advertising policies and strategies for organizations.O*NET Task ID 3238 | 0.5 |
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.O*NET Task ID 3239 | 0.5 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.O*NET Task ID 3240 | 0.5 |
Train and direct workers engaged in developing and producing advertisements.O*NET Task ID 3241 | 0.5 |
Coordinate with the media to disseminate advertising.O*NET Task ID 3242 | 0.5 |
Contact organizations to explain services and facilities offered.O*NET Task ID 3243 | 0.5 |
Direct and coordinate product research and development.O*NET Task ID 3244 | 0.5 |
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.O*NET Task ID 18586 | 0.5 |
Analyze marketing or sales trends to forecast future conditions.O*NET Task ID 21217 | 0.5 |
Analyze the effectiveness of marketing tactics or channels.O*NET Task ID 21218 | 0.5 |
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.O*NET Task ID 21220 | 0.5 |
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.O*NET Task ID 21221 | 0.5 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.O*NET Task ID 21222 | 0.5 |
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.O*NET Task ID 21223 | 0.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.O*NET Task ID 21224 | 0.5 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.O*NET Task ID 21225 | 0.5 |
Represent company at trade association meetings to promote products.O*NET Task ID 3245 | 0.0 |
Attend or participate in conferences, community events, and promotional events related to products or technologies.O*NET Task ID 21219 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Toutes les tâches O*NET 31.0 (30)
Toutes les tâches O*NET 31.0 de ce métier (en anglais, telles que publiées ; type de tâche principale ou complémentaire). Les valeurs d'exposition ne figurent pas dans cette liste ; elles sont dans le tableau ci-dessus, à côté de chaque tâche dans la formulation de la version O*NET utilisée par chaque source.
| Tâche (O*NET 31.0) | Type |
|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | Principale |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | Principale |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | Principale |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Principale |
| Prepare and negotiate advertising and sales contracts. | Principale |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Principale |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | Principale |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | Principale |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | Principale |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | Principale |
| Coordinate with the media to disseminate advertising. | Principale |
| Contact organizations to explain services and facilities offered. | Principale |
| Represent company at trade association meetings to promote products. | Principale |
| Analyze marketing or sales trends to forecast future conditions. | Principale |
| Analyze the effectiveness of marketing tactics or channels. | Principale |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | Principale |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | Principale |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | Principale |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | Principale |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | Principale |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | Principale |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | Principale |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | Complémentaire |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | Complémentaire |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | Complémentaire |
| Plan and execute advertising policies and strategies for organizations. | Complémentaire |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | Complémentaire |
| Train and direct workers engaged in developing and producing advertisements. | Complémentaire |
| Direct and coordinate product research and development. | Complémentaire |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | Complémentaire |
0,00/ 3· Indice d'exposition aux robots
Échelle, base et source
Chaque tâche physique reçoit une note de 0 à 3 selon l'environnement dans lequel des robots déjà déployés, vendus ou présentés en démonstration pourraient l'accomplir (0 aucun · 1 environnements conçus pour les robots, comme une cellule robotisée grillagée ou une ligne d'embouteillage · 2 installations structurées, comme une pharmacie hospitalière ou un port à conteneurs · 3 environnements non structurés, comme un domicile privé ou un chantier de construction), puis les notes sont moyennées selon la part du temps de travail
Tâches physiques parmi les tâches O*NET 29.3 de ce métier
Anthropic a estimé les notes et les parts de temps avec Claude Opus 5 à l'aide de la recherche web (situation en 2026).
L'indice d'exposition aux robots est une mesure différente des chiffres d'exposition à l'IA de ce site : il ne peut ni s'y ajouter ni leur être comparé. Il ne mesure ni l'adoption réelle ni le coût, et 0 couvre aussi les métiers sans tâche physique.
Note de chaque tâche physique
Aucune des tâches O*NET 29.3 de ce métier n'est classée comme tâche physique.
Informations professionnelles
Perspectives d’emploi (BLS)
- Emploi, 2025
- 33K
- Emploi projeté, 2035
- 32K
- Variation (2025–35)
- -3,7%
- Salaire annuel médian, 2025
- $133 660
- Niveau d’études habituel à l’entrée
- Bachelor's degree
Liens avec la classification coréenne (KSCO)
Liens de la version en vigueur de Korea Occupation Direct Crosswalk v1.1, établi par AI Changing Work. Les valeurs de relation se lisent du côté du métier O*NET-SOC.
| Code KSCO | Intitulé KSCO | Relation | Statut |
|---|---|---|---|
| 12202 | 광고 및 홍보 관리자 | Cette profession est plus étroite | confirmé |
| 28331 | 광고 전문가 | Chevauchement, pas identique | confirmé |
Définitions des relations et des statuts(kr-direct v1.1)
Description professionnelle de l’OIT
AI Changing Work relie à cette profession les groupes de base ISCO-08 ci-dessous en appliquant, telles que publiées, les tables de correspondance du Bureau of Labor Statistics des États-Unis (BLS) (SOC 2018 vers SOC 2010, SOC 2010 vers ISCO-08), sans sélection au cas par cas ; chaque lien peut être total ou partiel.
- ISCO-08 1222Advertising and Public Relations Managers
Directeurs et cadres de direction, publicité et relations publiques
La définition, les tâches et les exemples ci-dessous sont la description que l'OIT donne de ce groupe de base, et non de cette profession.
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
Tâches
- (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
- (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
- (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
- (d) leading and managing the activities of advertising and public relations staff;
- (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
- (f) establishing and directing operational and administrative procedures;
- (g) planning and directing daily operations;
- (h) overseeing the selection, training and performance of staff.
Exemples de métiers
Advertising manager · Public relations manager
Sources: ILO ISCO-08 — details: Credits
Vocabulaire professionnel ESCO
Chaque entrée ci-dessous est mise en correspondance avec cette profession dans le ESCO-O*NET Crosswalk publié (version 1, 2022). Les types de correspondance sont ceux de cette table ; la formulation est celle d'AI Changing Work.
- responsable de la promotion des ventesESCO 1221.3.3Même périmètre
Les responsables de la promotion des ventes planifient et mettent en œuvre des programmes promotionnels dans les points de vente des produits. Ils/elles coordonnent tous les efforts du personnel, les supports publicitaires hors-média et les efforts publicitaires conventionnels afin de sensibiliser à une promotion spécifique.
- directeur de la publicité/directrice de la publicitéESCO 1222.1.1Chevauchement, pas identique
Les directeurs de la publicité/directrices de la publicité assurent la mise en œuvre des initiatives publicitaires prévues dans le plan de commercialisation stratégique. Ils/elles organisent et préparent les ressources nécessaires au lancement de campagnes publicitaires et d’opérations d’agences publicitaires. Ils/elles préparent et adaptent les canaux de communication, négocient les contrats et veillent à ce que les opérations respectent les budgets.
- spécialiste en publicitéESCO 2431.3Chevauchement, pas identique
Les spécialistes en publicité fournissent aux entreprises et aux organisations des conseils sur l’évolution de leurs stratégies de publicité et sur des thèmes liés à la publicité, qui couvrent une approche stratégique plus générale. Ils combinent connaissance de la commercialisation, des budgets et de la psychologie dans un esprit créatif pour développer des campagnes de publicité. Ils proposent des alternatives aux clients qui promeuvent leurs organisations, leurs produits ou leurs projets.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
Licence: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
Liens avec la classification française (ROME)
Liens établis par AI Changing Work, à l’aide de modèles d’IA, entre ce métier et des fiches ROME 4.0. Les relations se lisent du point de vue de ce métier. Les liens marqués « provisoire » ont été retenus sur la seule base des jugements de deux évaluateurs de la même famille de modèles (Claude), ou par une règle de l'exploitant appliquée à ces jugements, et reposent donc sur des éléments plus faibles que les liens confirmés.
| Code ROME | Intitulé ROME (français) | Relation |
|---|---|---|
| E1401 | Chef / Cheffe de publicité | Cette profession est plus large |
| E1415 | Directeur / Directrice de la production publicitaire | Cette profession est plus large |
| M1706 | Chef / Cheffe de promotion des ventes | Cette profession est plus large |
| E1412 | Directeur / Directrice média | Cette profession est plus largeprovisoire |
| M1712 | Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique | Cette profession est plus largeprovisoire |
| E1402 | Média planneur / Média planneuse | Lié, sans correspondance |
| E1404 | Assistant / Assistante en publicité | Lié, sans correspondance |
| E1408 | Responsable trafic création | Lié, sans correspondance |
| E1413 | Chef / Cheffe de projet publicitaire | Lié, sans correspondance |
| E1414 | Chargé / Chargée de diffusion publicitaire | Lié, sans correspondanceprovisoire |
| M1714 | Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique | Lié, sans correspondanceprovisoire |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Liens avec la classification espagnole (CNO-11)
Liens établis par AI Changing Work, à l’aide de modèles d’IA, entre ce métier et des professions CNO-11. Les relations se lisent du point de vue de ce métier.
| Code CNO-11 | Intitulé CNO-11 (espagnol) | Relation |
|---|---|---|
| 1222 | Directores de publicidad y relaciones públicas | Cette profession est plus étroite |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Liens avec la classification allemande (KldB)
Liens établis par AI Changing Work, à l’aide de modèles d’IA, entre ce métier et des professions KldB. Les relations se lisent du point de vue de ce métier.
| Code KldB | Intitulé KldB (allemand) | Relation |
|---|---|---|
| 92194 | Führungskräfte - Werbung und Marketing | Cette profession est plus étroiteprovisoire |
| 92114 | Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten | Lié, sans correspondanceprovisoire |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Liens avec la classification japonaise (JSCO)
Liens établis par AI Changing Work, à l’aide de modèles d’IA, entre ce métier et des professions JSCO. Les relations se lisent du point de vue de ce métier.
| Code JSCO | Intitulé JSCO (japonais) | Relation |
|---|---|---|
| 031 | 会社管理職員 | Cette profession est plus étroiteprovisoire |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources des données et licences de cette page, et avis de modification et de traduction d'AI Changing Work : Crédits et sources