Directeurs de la Planification Media
Ventes et MarketingExposition à l'IA
- Source des données: BLSPublié: 2026-08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: 2026-03
0.173
0.000Étendue des valeurs présentées ici0.745Échelle, base et source
- Source des données: ILOPublié: 2025
0.39
0.09Étendue des valeurs présentées ici0.70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Groupe de base CITP-08 — tous les métiers partageant le code reçoivent cette valeur
Calculé par ce site, non publié par l'OIT : sur les 1 012 professions que ce site relie au jeu de données de l'OIT, 44% atteignent ou dépassent cette valeur.
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Task-level exposure
Tâches exposées uniquement| Task | Claude.aiRaw / share % |
|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011 | 0.083027.6 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011 | 0.057719.2 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011 | 0.031410.4 |
Analyze the effectiveness of marketing tactics or channels.11-2011 | 0.02859.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011 | 0.02066.8 |
Gather and organize information to plan advertising campaigns.11-2011 | 0.01153.8 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011 | 0.01023.4 |
Plan and execute advertising policies and strategies for organizations.11-2011 | 0.00943.1 |
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.11-2011 | 0.00892.9 |
Revise existing marketing plans or campaigns for green products, technologies, or services.11-2011 | 0.00692.3 |
| Not observed on any surface — 21 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | |
Prepare budgets and submit estimates for program costs as part of campaign plan development. | —0 |
Assist with annual budget development. | —0 |
Prepare and negotiate advertising and sales contracts. | —0 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | —0 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | —0 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | —0 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | —0 |
Direct and coordinate product research and development. | —0 |
Represent company at trade association meetings to promote products. | —0 |
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | —0 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | —0 |
Train and direct workers engaged in developing and producing advertisements. | —0 |
Coordinate with the media to disseminate advertising. | —0 |
Manage sales team including setting goals, providing incentives, and evaluating employee performance. | —0 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | —0 |
Monitor green-related industry statistics or literature to identify trends. | —0 |
Identify marketing channels for green products or services. | —0 |
Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. | —0 |
Attend or participate in conferences, community events, and promotional events related to green products or technologies. | —0 |
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. | —0 |
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Represent company at trade association meetings to promote products.O*NET Task ID 3245 | 0.0 |
Attend or participate in conferences, community events, and promotional events related to products or technologies.O*NET Task ID 21219 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page