Stratèges en Marketing de Recherche
Ventes et MarketingExposition à l'IA
- Source des données: BLSPublié: 2026-08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: 2026-03
0.648
0.000Étendue des valeurs présentées ici0.745Échelle, base et source
- Source des données: ILOPublié: 2025
0.55
0.09Étendue des valeurs présentées ici0.70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Groupe de base CITP-08 — tous les métiers partageant le code reçoivent cette valeur
Calculé par ce site, non publié par l'OIT : sur les 1 012 professions que ce site relie au jeu de données de l'OIT, 12% atteignent ou dépassent cette valeur.
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Task-level exposure
Tâches exposées uniquement| Task | Claude.aiRaw / share % |
|---|---|
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.13-1161 | 0.096433.3 |
Seek and provide information to help companies determine their position in the marketplace.13-1161 | 0.086029.6 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.13-1161 | 0.052618.1 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.13-1161 | 0.02318.0 |
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.13-1161 | 0.01143.9 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.13-1161 | 0.00873.0 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.13-1161 | 0.00602.1 |
Forecast and track marketing and sales trends, analyzing collected data.13-1161 | 0.00582.0 |
| Not observed on any surface — 5 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | |
Measure and assess customer and employee satisfaction. | —0 |
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. | —0 |
Monitor industry statistics and follow trends in trade literature. | —0 |
Develop and implement procedures for identifying advertising needs. | —0 |
Direct trained survey interviewers. | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.O*NET Task ID 16176 | 1.0 |
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).O*NET Task ID 16184 | 1.0 |
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.O*NET Task ID 20320 | 1.0 |
Create content strategies for digital media.O*NET Task ID 20321 | 1.0 |
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.O*NET Task ID 16172 | 0.5 |
Resolve product availability problems in collaboration with customer service staff.O*NET Task ID 16173 | 0.5 |
Implement online customer service processes to ensure positive and consistent user experiences.O*NET Task ID 16174 | 0.5 |
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.O*NET Task ID 16175 | 0.5 |
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.O*NET Task ID 16177 | 0.5 |
Assist in the evaluation or negotiation of contracts with vendors or online partners.O*NET Task ID 16178 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page