Advertising and Promotions Managers
Management Occupations- O*NET-SOC コード
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
- データ出典: Anthropic公表時点: 2026-03
0.173
0.000ここに掲載された値の範囲0.745尺度・母数・出典
観測エクスポージャー指数、公開されたまま0–1
O*NETタスクへの対応づけが基準
SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります
- データ出典: ILO公表時点: 2025
0.39
0.09ここに掲載された値の範囲0.70職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です
この出典がどのような性格の値か
BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。
Task-level exposure
露出のある作業のみ評価済みタスク 30 件 · β ≥ 0.5 のタスク 28 件（93.3%）
β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。
- 原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
- 評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。
- 出典
- OpenAI "GPTs are GPTs" exposure rubric
- 版
- gh-main-0471612
- ライセンス
- MIT License, Copyright (c) 2024 OpenAI
O*NET-SOC 2010 の職業 11-2011.00 Advertising and Promotions Managers; 11-2011.01 Green Marketers の作業です。当サイトが O*NET-SOC 2010→2019 公式クロスウォークによりこの職業に結び付けました
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011.00 | 0.084735.2 | 0.055323.1 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011.00 | 0.071029.6 | 0.095139.8 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011.01 | 0.027911.6 | 0.01034.3 |
Confer with clients to provide marketing or technical advice.11-2011.00 | 0.01124.7 | 0.00873.6 |
Gather and organize information to plan advertising campaigns.11-2011.00 | 0.01044.3 | 0.028311.8 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011.00 | 0.00984.1 | 0.01084.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011.01 | 0.00582.4 | —0 |
Analyze the effectiveness of marketing tactics or channels.11-2011.01 | 0.00552.3 | —0 |
Revise existing marketing plans or campaigns for green products, technologies, or services.11-2011.01 | 0.00522.2 | 0.00170.7 |
Plan and execute advertising policies and strategies for organizations.11-2011.00 | 0.00321.3 | 0.00321.3 |
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.11-2011.00 | 0.00220.9 | 0.00512.1 |
Represent company at trade association meetings to promote products.11-2011.00 | 0.00180.7 | —0 |
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.11-2011.01 | 0.00170.7 | —0 |
Contact organizations to explain services and facilities offered. | —0 | 0.00903.8 |
Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. | —0 | 0.00552.3 |
Generate or identify sales leads for green products and technologies. | —0 | 0.00220.9 |
Identify marketing channels for green products or services. | —0 | 0.00220.9 |
Manage sales team including setting goals, providing incentives, and evaluating employee performance. | —0 | 0.00190.8 |
| Not observed on any surface — 23 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Prepare budgets and submit estimates for program costs as part of campaign plan development. | —0 | —0 |
Assist with annual budget development. | —0 | —0 |
Prepare and negotiate advertising and sales contracts. | —0 | —0 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | —0 | —0 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | —0 | —0 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | —0 | —0 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | —0 | —0 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | —0 | —0 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | —0 | —0 |
Direct and coordinate product research and development. | —0 | —0 |
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | —0 | —0 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | —0 | —0 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. | —0 | —0 |
Train and direct workers engaged in developing and producing advertisements. | —0 | —0 |
Coordinate with the media to disseminate advertising. | —0 | —0 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | —0 | —0 |
Monitor green-related industry statistics or literature to identify trends. | —0 | —0 |
Write marketing content for green product web sites, brochures, or other communication media. | —0 | —0 |
Attend or participate in conferences, community events, and promotional events related to green products or technologies. | —0 | —0 |
Analyze green product marketing or sales trends to forecast future conditions. | —0 | —0 |
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. | —0 | —0 |
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. | —0 | —0 |
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.O*NET Task ID 3236 | 0.5 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.O*NET Task ID 3237 | 0.5 |
Plan and execute advertising policies and strategies for organizations.O*NET Task ID 3238 | 0.5 |
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.O*NET Task ID 3239 | 0.5 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.O*NET Task ID 3240 | 0.5 |
Train and direct workers engaged in developing and producing advertisements.O*NET Task ID 3241 | 0.5 |
Coordinate with the media to disseminate advertising.O*NET Task ID 3242 | 0.5 |
Contact organizations to explain services and facilities offered.O*NET Task ID 3243 | 0.5 |
Direct and coordinate product research and development.O*NET Task ID 3244 | 0.5 |
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.O*NET Task ID 18586 | 0.5 |
Analyze marketing or sales trends to forecast future conditions.O*NET Task ID 21217 | 0.5 |
Analyze the effectiveness of marketing tactics or channels.O*NET Task ID 21218 | 0.5 |
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.O*NET Task ID 21220 | 0.5 |
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.O*NET Task ID 21221 | 0.5 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.O*NET Task ID 21222 | 0.5 |
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.O*NET Task ID 21223 | 0.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.O*NET Task ID 21224 | 0.5 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.O*NET Task ID 21225 | 0.5 |
Represent company at trade association meetings to promote products.O*NET Task ID 3245 | 0.0 |
Attend or participate in conferences, community events, and promotional events related to products or technologies.O*NET Task ID 21219 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
O*NET 31.0 のタスク全件（30件）
この職業の O*NET 31.0 のタスク全件（英語原文、種別はコア・補足）。露出値はこの一覧には載せず、上の表で各出典が用いた O*NET 版の文言の横にあります。
| タスク（O*NET 31.0） | 種類 |
|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | コア |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | コア |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | コア |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | コア |
| Prepare and negotiate advertising and sales contracts. | コア |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | コア |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | コア |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | コア |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | コア |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | コア |
| Coordinate with the media to disseminate advertising. | コア |
| Contact organizations to explain services and facilities offered. | コア |
| Represent company at trade association meetings to promote products. | コア |
| Analyze marketing or sales trends to forecast future conditions. | コア |
| Analyze the effectiveness of marketing tactics or channels. | コア |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | コア |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | コア |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | コア |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | コア |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | コア |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | コア |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | コア |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | 補足 |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | 補足 |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | 補足 |
| Plan and execute advertising policies and strategies for organizations. | 補足 |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | 補足 |
| Train and direct workers engaged in developing and producing advertisements. | 補足 |
| Direct and coordinate product research and development. | 補足 |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | 補足 |
0.00/ 3· ロボット露出指数
尺度・母数・出典
身体的なタスクそれぞれに、実際に導入・販売・実演されたロボットがこなせる環境に応じて 0–3 の等級を付け（0 不可 · 1 フェンスで囲われた機械セルや瓶詰めラインのようなロボット専用設備 · 2 病院の薬剤部やコンテナ港のような管理された施設 · 3 一般家庭や建設現場のような非定型の環境）、勤務時間に占める割合で平均した値
この職業の O*NET 29.3 タスクのうち身体的なタスクが対象
等級と時間の割合は Anthropic が Claude Opus 5（ウェブ検索）で推定しました（2026年時点）。
ロボット露出指数は、このサイトの AI 露出度とは別の指標であり、足し合わせたり比べたりすることはできません。実際の導入やコスト競争力を示すものではなく、0 には身体的なタスクのない職業も含まれます。
身体的なタスクごとの等級
この職業の O*NET 29.3 タスクのうち、身体的なタスクに分類されたものはありません。
職業情報
雇用見通し（BLS）
- 雇用者数、2025
- 33K
- 雇用者数見通し、2035
- 32K
- 変化率 (2025–35)
- -3.7%
- 年間賃金の中央値、2025
- $133,660
- 入職時に通常必要な学歴
- Bachelor's degree
韓国職業分類との対応（KSCO）
AI Changing Work が作成した Korea Occupation Direct Crosswalk v1.1 現行版の対応です。関係の値は O*NET-SOC 職業の側から読みます。
| KSCO コード | KSCO 名称 | 関係 | 状態 |
|---|---|---|---|
| 12202 | 광고 및 홍보 관리자 | この職業のほうが狭い | 確定 |
| 28331 | 광고 전문가 | 重なるが同じではない | 確定 |
関係と状態の定義(kr-direct v1.1)
ILO（国際労働機関）の職業説明
以下のISCO-08職業群は、AI Changing Workが米国労働統計局（BLS）の発行するクロスウォーク（2018 SOC→2010 SOC、2010 SOC→ISCO-08）を個別の選択なしにそのまま適用して、この職業に結び付けたものです。結び付きは全体的な対応の場合も部分的な対応の場合もあります。
- ISCO-08 1222Advertising and Public Relations Managers
広告・広報担当管理者
出典: 総務省「国際標準職業分類（ISCO）2008年改定版（仮訳）分類項目名一覧（和英対照）」— 原著：ILO ISCO-08 © International Labour Organization（日本語訳は総務省がILOの許可を得て作成）
以下の定義・作業・職業例は、この職業ではなく、当該ISCO-08職業群についてのILOによる説明です。
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
作業
- (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
- (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
- (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
- (d) leading and managing the activities of advertising and public relations staff;
- (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
- (f) establishing and directing operational and administrative procedures;
- (g) planning and directing daily operations;
- (h) overseeing the selection, training and performance of staff.
職業例
Advertising manager · Public relations manager
Sources: ILO ISCO-08 — details: Credits
ESCO 職業語彙
以下の各項目は、公開されているESCO-O*NET Crosswalk（バージョン1、2022年）で、この職業と一つずつ対応付けられたものです。対応の種類はそのクロスウォークによるもので、表現はAI Changing Workによるものです。
- promotion managerESCO 1221.3.3範囲が同じ
Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
- advertising managerESCO 1222.1.1重なるが同じではない
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
- advertising specialistESCO 2431.3重なるが同じではない
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
出典: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
ライセンス: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
フランス職業分類との対応（ROME）
この職業と ROME 4.0 の職業票（fiche）との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。「暫定」と表示した対応は、同じモデル系列（Claude）の二人の判定者による判定のみ、またはその判定に運営者の規則を適用して採用したものであり、確定した対応より根拠が弱くなります。
| ROME コード | ROME 名称（フランス語） | 関係 |
|---|---|---|
| E1401 | Chef / Cheffe de publicité | この職業のほうが広い |
| E1415 | Directeur / Directrice de la production publicitaire | この職業のほうが広い |
| M1706 | Chef / Cheffe de promotion des ventes | この職業のほうが広い |
| E1412 | Directeur / Directrice média | この職業のほうが広い暫定 |
| M1712 | Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique | この職業のほうが広い暫定 |
| E1402 | Média planneur / Média planneuse | 関連（対応ではない） |
| E1404 | Assistant / Assistante en publicité | 関連（対応ではない） |
| E1408 | Responsable trafic création | 関連（対応ではない） |
| E1413 | Chef / Cheffe de projet publicitaire | 関連（対応ではない） |
| E1414 | Chargé / Chargée de diffusion publicitaire | 関連（対応ではない）暫定 |
| M1714 | Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique | 関連（対応ではない）暫定 |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
スペイン職業分類との対応（CNO-11）
この職業と CNO-11 の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。
| CNO-11 コード | CNO-11 名称（スペイン語） | 関係 |
|---|---|---|
| 1222 | Directores de publicidad y relaciones públicas | この職業のほうが狭い |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
ドイツ職業分類との対応（KldB）
この職業と KldB の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。
| KldB コード | KldB 名称（ドイツ語） | 関係 |
|---|---|---|
| 92194 | Führungskräfte - Werbung und Marketing | この職業のほうが狭い暫定 |
| 92114 | Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten | 関連（対応ではない）暫定 |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
日本職業分類との対応（JSCO）
この職業と JSCO の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。
| JSCO コード | JSCO 名称（日本語） | 関係 |
|---|---|---|
| 031 | 会社管理職員 | この職業のほうが狭い暫定 |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
このページのデータの出典・ライセンスと AI Changing Work による改変・翻訳の告知：クレジットと出典