Online Merchants

Business and Financial Operations Occupations
O*NET-SOC コード
13-1199.06

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • データ出典: BLS公表時点: 2026-08

    非常に高い· 相対

    低い4段階の相対区分非常に高い

    職業群単位の値

    尺度・母数・出典

    4段階の相対区分（低い / 中程度 / 高い / 非常に高い）

    BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります

    出典データセット（XLSX ファイルのダウンロード）

  • データ出典: Anthropic公表時点: 2026-03

    0.185

    0.000ここに掲載された値の範囲0.745

    職業群単位の値

    尺度・母数・出典

    観測エクスポージャー指数、公開されたまま0–1

    O*NETタスクへの対応づけが基準

    SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります

    出典データセット（CSV ファイルのダウンロード）

  • データ出典: ILO公表時点: 2025

    0.42–0.44· ISCO-08職業グループ2件

    尺度・母数・出典

    生成AI露出度指数、公開されたまま0–1

    ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です

    出典データセット（PDF ファイルのダウンロード）

この出典がどのような性格の値か

BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。

結び付けたISCO-08グループごとのILO値
  • ISCO-08 2422Policy Administration Professionals0.42
  • ISCO-08 3339Business Services Agents Not Elsewhere Classified0.44

Task-level exposure

露出のある作業のみ

評価済みタスク 34 件 · β ≥ 0.5 のタスク 31 件（91.2%）

β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。

  • 原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
  • 評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。
出典
OpenAI "GPTs are GPTs" exposure rubric
版
gh-main-0471612
ライセンス
MIT License, Copyright (c) 2024 OpenAI
Task (O*NET 20.1)Claude.aiRaw / share %
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.

13-1199.06

0.076035.7
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.

13-1199.06

0.028113.2
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.

13-1199.06

0.01728.1
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

13-1199.06

0.01326.2
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.

13-1199.06

0.01125.3
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

13-1199.06

0.01034.8
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

13-1199.06

0.01004.7
Design customer interface of online storefront, using web programming or e-commerce software.

13-1199.06

0.00954.5
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.

13-1199.06

0.00954.5
Collaborate with search engine shopping specialists to place marketing content in desired online locations.

13-1199.06

0.00643.0
Determine location for product listings to maximize exposure to online traffic.

13-1199.06

0.00442.1
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.

13-1199.06

0.00291.3
Purchase new or used items from online or physical sources for resale via retail or auction Web site.

13-1199.06

0.00291.3
Deliver e-mail confirmation of completed transactions and shipment.

13-1199.06

0.00271.3
Integrate online retailing strategy with physical or catalogue retailing operations.

13-1199.06

0.00251.2
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.

13-1199.06

0.00211.0
Disclose merchant information and terms and policies of transactions in online or offline materials.

13-1199.06

0.00200.9
Create, manage, or automate orders or invoices, using order management or invoicing software.

13-1199.06

0.00200.9
Not observed on any surface — 16 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states.
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
—0
Order or purchase merchandise to maintain optimal inventory levels.
—0
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
—0
Determine and set product prices.
—0
Create or maintain database of customer accounts.
—0
Cancel orders based on customer requests or inventory or delivery problems.
—0
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
—0
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
—0
Receive and process payments from customers, using electronic transaction services.
—0
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
—0
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
—0
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
—0
Transfer digital media, such as music, video, or software, to customers via the Internet.
—0
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
—0
Initiate online auctions through auction hosting sites or auction management software.
—0
Devise, select, or purchase domain name and web address.
—0

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 のタスク全件（34件）

この職業の O*NET 31.0 のタスク全件（英語原文、種別はコア・補足）。露出値はこの一覧には載せず、上の表で各出典が用いた O*NET 版の文言の横にあります。

タスク（O*NET 31.0）種類
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.コア
Order or purchase merchandise to maintain optimal inventory levels.コア
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.コア
Determine and set product prices.コア
Disclose merchant information and terms and policies of transactions in online or offline materials.コア
Deliver e-mail confirmation of completed transactions and shipment.コア
Create, manage, or automate orders or invoices, using order management or invoicing software.コア
Create or maintain database of customer accounts.コア
Collaborate with search engine shopping specialists to place marketing content in desired online locations.コア
Cancel orders based on customer requests or inventory or delivery problems.コア
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.コア
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.コア
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.コア
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.コア
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.コア
Determine location for product listings to maximize exposure to online traffic.コア
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.コア
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.コア
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.コア
Receive and process payments from customers, using electronic transaction services.コア
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.コア
Purchase new or used items from online or physical sources for resale via retail or auction Web site.コア
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.コア
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.コア
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.補足
Integrate online retailing strategy with physical or catalogue retailing operations.補足
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.補足
Transfer digital media, such as music, video, or software, to customers via the Internet.補足
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.補足
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.補足
Initiate online auctions through auction hosting sites or auction management software.補足
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.補足
Devise, select, or purchase domain name and web address.補足
Design customer interface of online storefront, using web programming or e-commerce software.補足

職業情報

雇用見通し（BLS）

この O*NET 職業だけの値ではなく、SOC 13-1199 グループ（Business operations specialists, all other）全体の値です。

雇用者数、2025
1.2M
雇用者数見通し、2035
1.2M
変化率 (2025–35)
+3.9%
年間賃金の中央値、2025
$83,050
入職時に通常必要な学歴
Bachelor's degree
最低 $30,890BLS EP 2025–35 の詳細職業825件の賃金中央値の範囲最高 $559,030

出典: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韓国職業分類との対応（KSCO）

AI Changing Work が作成した Korea Occupation Direct Crosswalk v1.1 現行版の対応です。関係の値は O*NET-SOC 職業の側から読みます。

KSCO コードKSCO 名称関係状態
53120온라인 쇼핑 판매원範囲が同じ確定

関係と状態の定義(kr-direct v1.1)

ILO（国際労働機関）の職業説明

以下のISCO-08職業群は、AI Changing Workが米国労働統計局（BLS）の発行するクロスウォーク（2018 SOC→2010 SOC、2010 SOC→ISCO-08）を個別の選択なしにそのまま適用して、この職業に結び付けたものです。結び付きは全体的な対応の場合も部分的な対応の場合もあります。

  • ISCO-08 2422Policy Administration Professionals

    政策管理専門職

  • ISCO-08 3339Business Services Agents Not Elsewhere Classified

    他に分類されない対事業所サービス提供者

出典: 総務省「国際標準職業分類（ISCO）2008年改定版（仮訳）分類項目名一覧（和英対照）」— 原著：ILO ISCO-08 © International Labour Organization（日本語訳は総務省がILOの許可を得て作成）

原文を見る

Sources: ILO ISCO-08 — details: Credits

ESCO 職業語彙

以下の各項目は、公開されているESCO-O*NET Crosswalk（バージョン1、2022年）で、この職業と一つずつ対応付けられたものです。対応の種類はそのクロスウォークによるもので、表現はAI Changing Workによるものです。

  • eBusiness managerESCO 2431.10.2範囲が同じ

    eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.

  • online marketerESCO 2431.10.4この職業のほうが広い

    Online marketers use e-mail, internet and social media in order to market goods and brands.

  • online sales channel managerESCO 1221.3.2.1.4この職業のほうが広い

    Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.

  • wholesale merchant in computers, computer peripheral equipment and softwareESCO 3324.4.8この職業のほうが広い

    Wholesale merchants in computers, computer peripheral equipment and software investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.

出典: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

ライセンス: CC BY 4.0 (EU Reuse Notice)

原文を見る

ESCO reuse terms and the modification notice are in Credits.

フランス職業分類との対応（ROME）

この職業と ROME 4.0 の職業票（fiche）との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。「暫定」と表示した対応は、同じモデル系列（Claude）の二人の判定者による判定のみ、またはその判定に運営者の規則を適用して採用したものであり、確定した対応より根拠が弱くなります。

ROME コードROME 名称（フランス語）関係
E1113Responsable e-commerceこの職業のほうが狭い暫定
D1438Assistant / Assistante e-commerce関連（対応ではない）暫定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

スペイン職業分類との対応（CNO-11）

この職業と CNO-11 の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

CNO-11 コードCNO-11 名称（スペイン語）関係
1432Directores y gerentes de empresas de comercio al por menor関連（対応ではない）暫定
5300Comerciantes propietarios de tiendas関連（対応ではない）暫定

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

ドイツ職業分類との対応（KldB）

この職業と KldB の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

KldB コードKldB 名称（ドイツ語）関係
61282Kaufleute im Handel (sonstige spezifische Tätigkeitsangabe) - fachlich ausgerichtete Tätigkeitenこの職業のほうが狭い
61283Kaufleute im Handel (sonstige spezifische Tätigkeitsangabe) - komplexe Spezialistentätigkeiten関連（対応ではない）

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本職業分類との対応（JSCO）

この職業と JSCO の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

JSCO コードJSCO 名称（日本語）関係
321小売店主・店長関連（対応ではない）

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

このページのデータの出典・ライセンスと AI Changing Work による改変・翻訳の告知：クレジットと出典