広告営業
営業・マーケティングAI露出度
- データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
- データ出典: Anthropic公表時点: 2026-03
0.148
0.000ここに掲載された値の範囲0.745尺度・母数・出典
- データ出典: ILO公表時点: 2025
0.44
0.09ここに掲載された値の範囲0.70職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の職業小分類単位 — 同じコードの職業はすべて同じ値
当サイトの算出であり、ILOが公表した数値ではありません。当サイトがILOデータセットに結び付けた職業1,012件のうち、この値以上のものは28%です。
この出典がどのような性格の値か
BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。
Task-level exposure
露出のある作業のみ| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Write sales outlines for use by staff.41-3011 | 0.024836.8 | 0.019018.2 |
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.41-3011 | 0.010916.2 | 0.070067.0 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.41-3011 | 0.008712.9 | 0.00363.4 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.41-3011 | 0.00578.5 | 0.00363.4 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.41-3011 | 0.00517.6 | —0 |
Provide clients with estimates of the costs of advertising products or services.41-3011 | 0.00497.3 | —0 |
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.41-3011 | 0.00334.9 | —0 |
Gather all relevant material for bid processes and coordinate bidding and contract approval.41-3011 | 0.00213.1 | 0.00151.4 |
Process all correspondence and paperwork related to accounts.41-3011 | 0.00182.7 | 0.00494.7 |
Locate and contact potential clients to offer advertising services. | —0 | 0.00181.7 |
| Not observed on any surface — 10 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Maintain assigned account bases while developing new accounts. | —0 | —0 |
Deliver advertising or illustration proofs to customers for approval. | —0 | —0 |
Draw up contracts for advertising work and collect payments due. | —0 | —0 |
Recommend appropriate sizes and formats for advertising, depending on medium being used. | —0 | —0 |
Inform customers of available options for advertisement artwork and provide samples. | —0 | —0 |
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | —0 | —0 |
Identify new advertising markets and propose products to serve them. | —0 | —0 |
Write copy as part of layout. | —0 | —0 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | —0 | —0 |
Arrange for commercial taping sessions and accompany clients to sessions. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Process all correspondence and paperwork related to accounts.O*NET Task ID 4582 | 1.0 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.O*NET Task ID 4592 | 1.0 |
Write copy as part of layout.O*NET Task ID 4594 | 1.0 |
Write sales outlines for use by staff.O*NET Task ID 4598 | 1.0 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.O*NET Task ID 4579 | 0.5 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.O*NET Task ID 4580 | 0.5 |
Maintain assigned account bases while developing new accounts.O*NET Task ID 4581 | 0.5 |
Deliver advertising or illustration proofs to customers for approval.O*NET Task ID 4583 | 0.5 |
Draw up contracts for advertising work, and collect payments due.O*NET Task ID 4584 | 0.5 |
Locate and contact potential clients to offer advertising services.O*NET Task ID 4585 | 0.5 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.O*NET Task ID 4595 | 0.0 |
Arrange for commercial taping sessions, and accompany clients to sessions.O*NET Task ID 4597 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page