メディアバイイングディレクター
営業・マーケティングAI露出度
- データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
- データ出典: Anthropic公表時点: 2026-03
0.173
0.000ここに掲載された値の範囲0.745尺度・母数・出典
- データ出典: ILO公表時点: 2025
0.39
0.09ここに掲載された値の範囲0.70職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の職業小分類単位 — 同じコードの職業はすべて同じ値
当サイトの算出であり、ILOが公表した数値ではありません。当サイトがILOデータセットに結び付けた職業1,012件のうち、この値以上のものは44%です。
この出典がどのような性格の値か
BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。
Task-level exposure
露出のある作業のみ| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011 | 0.277163.4 | 0.111431.3 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011 | 0.077417.7 | 0.090325.4 |
Gather and organize information to plan advertising campaigns.11-2011 | 0.01804.1 | 0.051214.4 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011 | 0.01212.8 | 0.038810.9 |
Represent company at trade association meetings to promote products.11-2011 | 0.00841.9 | 0.01363.8 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011 | 0.00821.9 | 0.00451.3 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011 | 0.00771.8 | 0.00260.7 |
Confer with clients to provide marketing or technical advice.11-2011 | 0.00661.5 | 0.00330.9 |
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.11-2011 | 0.00651.5 | 0.01163.3 |
Plan and execute advertising policies and strategies for organizations.11-2011 | 0.00551.3 | 0.00190.5 |
| Not observed on any surface — 23 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Prepare budgets and submit estimates for program costs as part of campaign plan development. | —0 | —0 |
Assist with annual budget development. | —0 | —0 |
Prepare and negotiate advertising and sales contracts. | —0 | —0 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | —0 | —0 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | —0 | —0 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | —0 | —0 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | —0 | —0 |
Direct and coordinate product research and development. | —0 | —0 |
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | —0 | —0 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | —0 | —0 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. | —0 | —0 |
Train and direct workers engaged in developing and producing advertisements. | —0 | —0 |
Coordinate with the media to disseminate advertising. | —0 | —0 |
Manage sales team including setting goals, providing incentives, and evaluating employee performance. | —0 | —0 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | —0 | —0 |
Monitor green-related industry statistics or literature to identify trends. | —0 | —0 |
Revise existing marketing plans or campaigns for green products, technologies, or services. | —0 | —0 |
Identify marketing channels for green products or services. | —0 | —0 |
Attend or participate in conferences, community events, and promotional events related to green products or technologies. | —0 | —0 |
Analyze green product marketing or sales trends to forecast future conditions. | —0 | —0 |
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. | —0 | —0 |
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. | —0 | —0 |
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Represent company at trade association meetings to promote products.O*NET Task ID 3245 | 0.0 |
Attend or participate in conferences, community events, and promotional events related to products or technologies.O*NET Task ID 21219 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page