Advertising Sales Agents
Sales and Related Occupations- O*NET-SOC code
- 41-3011.00
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.148
0.000Range of values carried here0.745Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Published per SOC 2018 occupation; every O*NET occupation with the same SOC 2018 code carries this value
- Data source: ILOPublished: 2025
0.44
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks only20 rated tasks · 18 tasks with β ≥ 0.5 (90.0%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Write sales outlines for use by staff.41-3011.00 | 0.015638.6 | 0.025119.0 |
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.41-3011.00 | 0.006014.9 | 0.083262.9 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.41-3011.00 | 0.005212.9 | 0.00322.4 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.41-3011.00 | 0.004110.1 | —0 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.41-3011.00 | 0.00358.7 | 0.00564.2 |
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.41-3011.00 | 0.00235.7 | 0.00161.2 |
Gather all relevant material for bid processes and coordinate bidding and contract approval.41-3011.00 | 0.00194.7 | 0.00211.6 |
Provide clients with estimates of the costs of advertising products or services.41-3011.00 | 0.00184.5 | —0 |
Process all correspondence and paperwork related to accounts. | —0 | 0.00524.0 |
Identify new advertising markets and propose products to serve them. | —0 | 0.00251.9 |
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | —0 | 0.00221.6 |
Write copy as part of layout. | —0 | 0.00161.2 |
| Not observed on any surface — 8 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Maintain assigned account bases while developing new accounts. | —0 | —0 |
Deliver advertising or illustration proofs to customers for approval. | —0 | —0 |
Draw up contracts for advertising work and collect payments due. | —0 | —0 |
Locate and contact potential clients to offer advertising services. | —0 | —0 |
Recommend appropriate sizes and formats for advertising, depending on medium being used. | —0 | —0 |
Inform customers of available options for advertisement artwork and provide samples. | —0 | —0 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | —0 | —0 |
Arrange for commercial taping sessions and accompany clients to sessions. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Process all correspondence and paperwork related to accounts.O*NET Task ID 4582 | 1.0 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.O*NET Task ID 4592 | 1.0 |
Write copy as part of layout.O*NET Task ID 4594 | 1.0 |
Write sales outlines for use by staff.O*NET Task ID 4598 | 1.0 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.O*NET Task ID 4579 | 0.5 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.O*NET Task ID 4580 | 0.5 |
Maintain assigned account bases while developing new accounts.O*NET Task ID 4581 | 0.5 |
Deliver advertising or illustration proofs to customers for approval.O*NET Task ID 4583 | 0.5 |
Draw up contracts for advertising work, and collect payments due.O*NET Task ID 4584 | 0.5 |
Locate and contact potential clients to offer advertising services.O*NET Task ID 4585 | 0.5 |
Provide clients with estimates of the costs of advertising products or services.O*NET Task ID 4586 | 0.5 |
Recommend appropriate sizes and formats for advertising, depending on medium used.O*NET Task ID 4587 | 0.5 |
Inform customers of available options for advertisement artwork, and provide samples.O*NET Task ID 4588 | 0.5 |
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.O*NET Task ID 4589 | 0.5 |
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.O*NET Task ID 4590 | 0.5 |
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.O*NET Task ID 4591 | 0.5 |
Identify new advertising markets, and propose products to serve them.O*NET Task ID 4593 | 0.5 |
Gather all relevant material for bid processes, and coordinate bidding and contract approval.O*NET Task ID 4596 | 0.5 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.O*NET Task ID 4595 | 0.0 |
Arrange for commercial taping sessions, and accompany clients to sessions.O*NET Task ID 4597 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (20)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | Core |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | Core |
| Maintain assigned account bases while developing new accounts. | Core |
| Process all correspondence and paperwork related to accounts. | Core |
| Deliver advertising or illustration proofs to customers for approval. | Core |
| Draw up contracts for advertising work, and collect payments due. | Core |
| Locate and contact potential clients to offer advertising services. | Core |
| Provide clients with estimates of the costs of advertising products or services. | Core |
| Recommend appropriate sizes and formats for advertising, depending on medium used. | Core |
| Inform customers of available options for advertisement artwork, and provide samples. | Core |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | Core |
| Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. | Core |
| Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | Core |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | Core |
| Identify new advertising markets, and propose products to serve them. | Core |
| Write copy as part of layout. | Core |
| Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | Core |
| Gather all relevant material for bid processes, and coordinate bidding and contract approval. | Core |
| Arrange for commercial taping sessions, and accompany clients to sessions. | Core |
| Write sales outlines for use by staff. | Core |
0.00/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
None of this occupation's O*NET 29.3 tasks is classified as a physical task.
Occupation information
Employment outlook (BLS)
- Employment, 2025
- 99K
- Projected employment, 2035
- 92K
- Change (2025–35)
- -7.2%
- Median annual wage, 2025
- $64,820
- Typical education needed for entry
- High school diploma or equivalent
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 51091 | 인쇄 및 광고 영업원 | Same scope | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 3339Business Services Agents Not Elsewhere Classified
The definition, tasks and examples below are the ILO's description of that unit group, not of this occupation.
This unit group covers business services agents not classified elsewhere in Minor Group 333: Business Services Agents. For instance, the group includes those who establish business contacts, sell business services such as advertising space in the media, arrange contracts for performances of athletes, entertainers and artists, for the publication of books, the production of plays, or the recording, performance and sale of music, sell property and goods by auction and who design and organize package and group tours.
Tasks
- In such cases tasks would include -
- (a) obtaining information about services to be sold and needs of prospective buyers;
- (b) negotiating contracts on behalf of seller or buyer and explaining terms of sale and payment to client;
- (c) signing agreements on behalf of seller or buyer and ensuring that contract is honoured;
- (d) making sure that the business service purchased is made available to the buyer in the agreed format at the agreed time;
- (e) selling by auction various kinds of property, cars, commodities, livestock, art, jewellery and other objects.
- (f) organizing group tours for business or vacation travel and making bulk travel and accommodation bookings.
Example occupations
Advertising salesperson · Auctioneer · Literary agent · Musical performance agent · Sports agent · Theatrical agent · Tour operator
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- advertising sales agentESCO 3339.1Same scope
Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| D1402 | Commercial / Commerciale grands comptes et entreprises | This occupation is narrower |
| E1411 | Chargé / Chargée de développement du patrimoine publicitaire | Related, not a matchprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 3539 | Representantes artísticos y deportivos y otros agentes de servicios comerciales no clasificados bajo otros epígrafes | This occupation is narrower |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 92382 | Verlags- und Medienkaufleute (sonstige spezifische Tätigkeitsangabe) - fachlich ausgerichtete Tätigkeiten | Same scopeprovisional |
| 92383 | Verlags- und Medienkaufleute (sonstige spezifische Tätigkeitsangabe) - komplexe Spezialistentätigkeiten | Related, not a matchprovisional |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 349 | その他の営業職業従事者 | This occupation is narrowerprovisional |
| 339 | その他の販売類似職業従事者 | Related, not a matchprovisional |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources