Advertising Sales Agents
Sales & MarketingAI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.148
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.44
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 28% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks only| Task | Claude.aiRaw / share % |
|---|---|
Write copy as part of layout.41-3011 | 0.034055.3 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.41-3011 | 0.010416.9 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.41-3011 | 0.00538.7 |
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.41-3011 | 0.00335.3 |
Write sales outlines for use by staff.41-3011 | 0.00294.7 |
Draw up contracts for advertising work and collect payments due.41-3011 | 0.00243.8 |
Provide clients with estimates of the costs of advertising products or services.41-3011 | 0.00172.8 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.41-3011 | 0.00152.5 |
| Not observed on any surface — 12 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | |
Maintain assigned account bases while developing new accounts. | —0 |
Process all correspondence and paperwork related to accounts. | —0 |
Deliver advertising or illustration proofs to customers for approval. | —0 |
Locate and contact potential clients to offer advertising services. | —0 |
Recommend appropriate sizes and formats for advertising, depending on medium being used. | —0 |
Inform customers of available options for advertisement artwork and provide samples. | —0 |
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | —0 |
Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | —0 |
Identify new advertising markets and propose products to serve them. | —0 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | —0 |
Gather all relevant material for bid processes and coordinate bidding and contract approval. | —0 |
Arrange for commercial taping sessions and accompany clients to sessions. | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Process all correspondence and paperwork related to accounts.O*NET Task ID 4582 | 1.0 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.O*NET Task ID 4592 | 1.0 |
Write copy as part of layout.O*NET Task ID 4594 | 1.0 |
Write sales outlines for use by staff.O*NET Task ID 4598 | 1.0 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.O*NET Task ID 4579 | 0.5 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.O*NET Task ID 4580 | 0.5 |
Maintain assigned account bases while developing new accounts.O*NET Task ID 4581 | 0.5 |
Deliver advertising or illustration proofs to customers for approval.O*NET Task ID 4583 | 0.5 |
Draw up contracts for advertising work, and collect payments due.O*NET Task ID 4584 | 0.5 |
Locate and contact potential clients to offer advertising services.O*NET Task ID 4585 | 0.5 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.O*NET Task ID 4595 | 0.0 |
Arrange for commercial taping sessions, and accompany clients to sessions.O*NET Task ID 4597 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page