Brand Ambassadors
Sales & MarketingAI exposure
- Data source: BLSPublished: 2026-08
High· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.079
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.42
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 33% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks onlyValues in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare or alter presentation contents to target specific audiences.O*NET Task ID 13200 | 1.0 |
Write articles or pamphlets about products.O*NET Task ID 13213 | 1.0 |
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.O*NET Task ID 13201 | 0.5 |
Research or investigate products to be presented to prepare for demonstrations.O*NET Task ID 13206 | 0.5 |
Recommend product or service improvements to employers.O*NET Task ID 13207 | 0.5 |
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.O*NET Task ID 13212 | 0.5 |
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.O*NET Task ID 13190 | 0.0 |
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.O*NET Task ID 13191 | 0.0 |
Keep areas neat while working and return items to correct locations following demonstrations.O*NET Task ID 13192 | 0.0 |
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.O*NET Task ID 13193 | 0.0 |
Sell products being promoted and keep records of sales.O*NET Task ID 13194 | 0.0 |
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.O*NET Task ID 13195 | 0.0 |
Suggest specific product purchases to meet customers' needs.O*NET Task ID 13196 | 0.0 |
Transport, assemble, and disassemble materials used in presentations.O*NET Task ID 13197 | 0.0 |
Identify interested and qualified customers to provide them with additional information.O*NET Task ID 13198 | 0.0 |
Practice demonstrations to ensure that they will run smoothly.O*NET Task ID 13199 | 0.0 |
Work as part of a team of demonstrators to accommodate large crowds.O*NET Task ID 13202 | 0.0 |
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.O*NET Task ID 13203 | 0.0 |
Train demonstrators to present a company's products or services.O*NET Task ID 13204 | 0.0 |
Instruct customers in alteration of products.O*NET Task ID 13205 | 0.0 |
Provide product information, using lectures, films, charts, or slide shows.O*NET Task ID 13208 | 0.0 |
Contact businesses or civic establishments to arrange to exhibit and sell merchandise.O*NET Task ID 13209 | 0.0 |
Wear costumes or sign boards and walk in public to promote merchandise, services, or events.O*NET Task ID 13210 | 0.0 |
Stock shelves with products.O*NET Task ID 13211 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Eloundou et al. (2023): see full notices on the Credits page