Media Planners

Arts, Design, Entertainment & Media

AI exposure

  • Data source: BLSPublished: 2026-08

    Very high· relative

    LowFour relative bandsVery high

    Group-level value

    Scale, basis and source

    Four relative bands (Low / Moderate / High / Very high)

    831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band

    Source dataset (XLSX download)

  • Data source: AnthropicPublished: 2026-03

    0.648

    0.000Range of values carried here0.745
    Scale, basis and source

    Observed exposure index, 0–1 as published

    Mapped onto O*NET tasks

    Source dataset

  • Data source: ILOPublished: 2025

    0.55

    0.09Range of values carried here0.70

    Group-level value

    Scale, basis and source

    Generative AI exposure index, 0–1 as published

    ISCO-08 unit group — every occupation sharing the code gets this value

    Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 12% score at or above this value.

    Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

TaskβE1 + 0.5 × E2
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

O*NET Task ID 16176

1.0
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

O*NET Task ID 16184

1.0
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

O*NET Task ID 20320

1.0
Create content strategies for digital media.

O*NET Task ID 20321

1.0
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

O*NET Task ID 16172

0.5
Resolve product availability problems in collaboration with customer service staff.

O*NET Task ID 16173

0.5
Implement online customer service processes to ensure positive and consistent user experiences.

O*NET Task ID 16174

0.5
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

O*NET Task ID 16175

0.5
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.

O*NET Task ID 16177

0.5
Assist in the evaluation or negotiation of contracts with vendors or online partners.

O*NET Task ID 16178

0.5

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Eloundou et al. (2023): see full notices on the Credits page

Occupation information