Public Relations Specialists
Sales & MarketingAI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.453
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.43
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 30% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks only| Task | Claude.aiRaw / share % |
|---|---|
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.27-3031 | 0.208941.9 |
Write press releases or other media communications to promote clients.27-3031 | 0.088117.7 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.27-3031 | 0.080816.2 |
Coach client representatives in effective communication with the public or with employees.27-3031 | 0.02625.3 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.27-3031 | 0.02124.3 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.27-3031 | 0.01973.9 |
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.27-3031 | 0.01653.3 |
Update and maintain content posted on the Web.27-3031 | 0.01553.1 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.27-3031 | 0.00931.9 |
Prepare or deliver speeches to further public relations objectives.27-3031 | 0.00501.0 |
| Not observed on any surface — 6 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions. | —0 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | —0 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. | —0 |
Coordinate public responses to environmental management incidents or conflicts. | —0 |
Purchase advertising space or time as required to promote client's product or agenda. | —0 |
Develop marketing campaigns for environmental technologies or services. | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare or deliver speeches to further public relations objectives.O*NET Task ID 1773 | 1.0 |
Write press releases or other media communications to promote clients.O*NET Task ID 20554 | 1.0 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.O*NET Task ID 20557 | 1.0 |
Post and update content on the company's Web site and social media outlets.O*NET Task ID 23951 | 1.0 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.O*NET Task ID 1764 | 0.5 |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.O*NET Task ID 1767 | 0.5 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.O*NET Task ID 1768 | 0.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.O*NET Task ID 1769 | 0.5 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.O*NET Task ID 1770 | 0.5 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.O*NET Task ID 1771 | 0.5 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.O*NET Task ID 1765 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page