Telemarketers
Sales & MarketingAI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.285
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.61
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 3% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Exposed tasks only| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Explain products or services and prices, and answer questions from customers.41-9041 | 0.036667.4 | 0.013818.0 |
Adjust sales scripts to better target the needs and interests of specific individuals.41-9041 | 0.014126.0 | —0 |
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.41-9041 | 0.00193.5 | 0.034545.1 |
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.41-9041 | 0.00173.1 | 0.00212.7 |
Obtain customer information such as name, address, and payment method, and enter orders into computers. | —0 | 0.012215.9 |
Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations. | —0 | 0.00476.1 |
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts. | —0 | 0.00364.7 |
Conduct client or market surveys to obtain information about potential customers. | —0 | 0.00222.9 |
Answer telephone calls from potential customers who have been solicited through advertisements. | —0 | 0.00172.2 |
Maintain records of contacts, accounts, and orders. | —0 | 0.00172.2 |
| Not observed on any surface — 2 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Record names, addresses, purchases, and reactions of prospects contacted. | —0 | —0 |
Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.O*NET Task ID 4618 | 1.0 |
Obtain customer information such as name, address, and payment method, and enter orders into computers.O*NET Task ID 4621 | 1.0 |
Record names, addresses, purchases, and reactions of prospects contacted.O*NET Task ID 4622 | 1.0 |
Adjust sales scripts to better target the needs and interests of specific individuals.O*NET Task ID 4623 | 1.0 |
Answer telephone calls from potential customers who have been solicited through advertisements.O*NET Task ID 4625 | 1.0 |
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.O*NET Task ID 4626 | 1.0 |
Maintain records of contacts, accounts, and orders.O*NET Task ID 4627 | 1.0 |
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.O*NET Task ID 4619 | 0.5 |
Explain products or services and prices, and answer questions from customers.O*NET Task ID 4620 | 0.5 |
Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.O*NET Task ID 4624 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page