Advertising and Promotions Managers
Management Occupations- Código O*NET-SOC
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy altoValor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
- Fuente de datos: AnthropicPublicado: 2026-03
0,173
0,000Rango de los valores aquí recogidos0,745Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
Publicado por ocupación SOC 2018; toda ocupación O*NET con el mismo código SOC 2018 recibe este valor
- Fuente de datos: ILOPublicado: 2025
0,39
0,09Rango de los valores aquí recogidos0,70Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Publicado por grupo primario ISCO-08. Vinculado a esta ocupación, total o parcialmente, aplicando tal como se publicaron las tablas de correspondencia de la U.S. Bureau of Labor Statistics (ISCO-08 a SOC 2010, SOC 2010 a SOC 2018)
Qué tipo de cifra publica esta fuente
La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.
Task-level exposure
Solo tareas expuestas30 tareas evaluadas · 28 tareas con β ≥ 0,5 (93,3%)
β = exposición directa (E1) + 0,5 × exposición con herramientas disponibles (E2), según la definición del repositorio de origen.
- Unidad de origen: tareas de O*NET 27.2 → código de ocupación de O*NET 31.0
- Todas las tareas puntuadas figuran en la lista de tareas de O*NET 31.0.
- Fuente
- OpenAI "GPTs are GPTs" exposure rubric
- Versión
- gh-main-0471612
- Licencia
- MIT License, Copyright (c) 2024 OpenAI
Tareas de las ocupaciones O*NET-SOC 2010 11-2011.00 Advertising and Promotions Managers; 11-2011.01 Green Marketers, que hemos vinculado a esta ocupación mediante la tabla de correspondencia oficial O*NET-SOC 2010 a 2019
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011.00 | 0.277163.4 | 0.111431.3 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011.00 | 0.077417.7 | 0.090325.4 |
Gather and organize information to plan advertising campaigns.11-2011.00 | 0.01804.1 | 0.051214.4 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011.00 | 0.01212.8 | 0.038810.9 |
Represent company at trade association meetings to promote products.11-2011.00 | 0.00841.9 | 0.01363.8 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011.01 | 0.00821.9 | 0.00451.3 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011.01 | 0.00771.8 | 0.00260.7 |
Confer with clients to provide marketing or technical advice.11-2011.00 | 0.00661.5 | 0.00330.9 |
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.11-2011.00 | 0.00651.5 | 0.01163.3 |
Plan and execute advertising policies and strategies for organizations.11-2011.00 | 0.00551.3 | 0.00190.5 |
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.11-2011.01 | 0.00320.7 | —0 |
Analyze the effectiveness of marketing tactics or channels.11-2011.01 | 0.00290.7 | 0.00842.4 |
Write marketing content for green product web sites, brochures, or other communication media.11-2011.01 | 0.00190.4 | —0 |
Contact organizations to explain services and facilities offered.11-2011.00 | 0.00150.3 | 0.00722.0 |
Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. | —0 | 0.00421.2 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | —0 | 0.00381.1 |
Generate or identify sales leads for green products and technologies. | —0 | 0.00160.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | —0 | 0.00150.4 |
| Not observed on any surface — 23 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Prepare budgets and submit estimates for program costs as part of campaign plan development. | —0 | —0 |
Assist with annual budget development. | —0 | —0 |
Prepare and negotiate advertising and sales contracts. | —0 | —0 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | —0 | —0 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | —0 | —0 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | —0 | —0 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | —0 | —0 |
Direct and coordinate product research and development. | —0 | —0 |
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. | —0 | —0 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | —0 | —0 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. | —0 | —0 |
Train and direct workers engaged in developing and producing advertisements. | —0 | —0 |
Coordinate with the media to disseminate advertising. | —0 | —0 |
Manage sales team including setting goals, providing incentives, and evaluating employee performance. | —0 | —0 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | —0 | —0 |
Monitor green-related industry statistics or literature to identify trends. | —0 | —0 |
Revise existing marketing plans or campaigns for green products, technologies, or services. | —0 | —0 |
Identify marketing channels for green products or services. | —0 | —0 |
Attend or participate in conferences, community events, and promotional events related to green products or technologies. | —0 | —0 |
Analyze green product marketing or sales trends to forecast future conditions. | —0 | —0 |
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. | —0 | —0 |
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. | —0 | —0 |
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.O*NET Task ID 3236 | 0.5 |
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.O*NET Task ID 3237 | 0.5 |
Plan and execute advertising policies and strategies for organizations.O*NET Task ID 3238 | 0.5 |
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.O*NET Task ID 3239 | 0.5 |
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.O*NET Task ID 3240 | 0.5 |
Train and direct workers engaged in developing and producing advertisements.O*NET Task ID 3241 | 0.5 |
Coordinate with the media to disseminate advertising.O*NET Task ID 3242 | 0.5 |
Contact organizations to explain services and facilities offered.O*NET Task ID 3243 | 0.5 |
Direct and coordinate product research and development.O*NET Task ID 3244 | 0.5 |
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.O*NET Task ID 18586 | 0.5 |
Analyze marketing or sales trends to forecast future conditions.O*NET Task ID 21217 | 0.5 |
Analyze the effectiveness of marketing tactics or channels.O*NET Task ID 21218 | 0.5 |
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.O*NET Task ID 21220 | 0.5 |
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.O*NET Task ID 21221 | 0.5 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.O*NET Task ID 21222 | 0.5 |
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.O*NET Task ID 21223 | 0.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.O*NET Task ID 21224 | 0.5 |
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.O*NET Task ID 21225 | 0.5 |
Represent company at trade association meetings to promote products.O*NET Task ID 3245 | 0.0 |
Attend or participate in conferences, community events, and promotional events related to products or technologies.O*NET Task ID 21219 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Todas las tareas de O*NET 31.0 (30)
Todas las tareas de O*NET 31.0 de esta ocupación (en inglés, tal como se publicaron; tipo de tarea principal o complementaria). Los valores de exposición no figuran en esta lista; están en la tabla de arriba, junto a cada tarea con la redacción de la versión de O*NET que usó cada fuente.
| Tarea (O*NET 31.0) | Tipo |
|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | Principal |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | Principal |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | Principal |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Principal |
| Prepare and negotiate advertising and sales contracts. | Principal |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Principal |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | Principal |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | Principal |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | Principal |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | Principal |
| Coordinate with the media to disseminate advertising. | Principal |
| Contact organizations to explain services and facilities offered. | Principal |
| Represent company at trade association meetings to promote products. | Principal |
| Analyze marketing or sales trends to forecast future conditions. | Principal |
| Analyze the effectiveness of marketing tactics or channels. | Principal |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | Principal |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | Principal |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | Principal |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | Principal |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | Principal |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | Principal |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | Principal |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | Complementaria |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | Complementaria |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | Complementaria |
| Plan and execute advertising policies and strategies for organizations. | Complementaria |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | Complementaria |
| Train and direct workers engaged in developing and producing advertisements. | Complementaria |
| Direct and coordinate product research and development. | Complementaria |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | Complementaria |
0,00/ 3· Índice de exposición a robots
Escala, base y fuente
Cada tarea física se califica de 0 a 3 según el entorno en el que robots ya implantados, vendidos o demostrados podrían realizarla (0 ninguno · 1 entornos diseñados para robots, como una celda de máquinas vallada o una línea de embotellado · 2 instalaciones estructuradas, como una farmacia hospitalaria o un puerto de contenedores · 3 entornos no estructurados, como un hogar particular o una obra de construcción), y las calificaciones se promedian según la proporción del tiempo de trabajo
Tareas físicas entre las tareas O*NET 29.3 de esta ocupación
Anthropic estimó las calificaciones y las proporciones de tiempo con Claude Opus 5 mediante búsqueda web (situación en 2026).
El índice de exposición a robots es una medida distinta de las cifras de exposición a la IA de este sitio y no puede sumarse a ellas ni compararse con ellas. No mide la adopción real ni el coste, y el 0 también incluye ocupaciones sin tareas físicas.
Calificación de cada tarea física
Ninguna de las tareas O*NET 29.3 de esta ocupación está clasificada como tarea física.
Información ocupacional
Perspectivas de empleo (BLS)
- Empleo, 2025
- 33K
- Empleo proyectado, 2035
- 32K
- Variación (2025–35)
- -3,7%
- Salario anual mediano, 2025
- $133.660
- Formación habitual para acceder
- Bachelor's degree
Vínculos con la clasificación coreana (KSCO)
Vínculos de la versión vigente de Korea Occupation Direct Crosswalk v1.1, elaborado por AI Changing Work. Los valores de relación se leen desde la ocupación O*NET-SOC.
| Código KSCO | Nombre KSCO | Relación | Estado |
|---|---|---|---|
| 12202 | 광고 및 홍보 관리자 | Esta ocupación es más estrecha | confirmado |
| 28331 | 광고 전문가 | Se solapan, no son iguales | confirmado |
Definiciones de relación y estado(kr-direct v1.1)
Descripción ocupacional de la OIT
AI Changing Work vincula a esta ocupación los grupos primarios de la ISCO-08 que figuran abajo aplicando, tal como se publicaron, las tablas de correspondencia de la Oficina de Estadísticas Laborales de EE. UU. (BLS) (SOC 2018 a SOC 2010, SOC 2010 a ISCO-08), sin selección caso por caso; cada vínculo puede ser total o parcial.
- ISCO-08 1222Advertising and Public Relations Managers
Directores de publicidad y relaciones públicas
La definición, las tareas y los ejemplos que siguen son la descripción que hace la OIT de ese grupo primario, no de esta ocupación.
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
Tareas
- (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
- (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
- (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
- (d) leading and managing the activities of advertising and public relations staff;
- (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
- (f) establishing and directing operational and administrative procedures;
- (g) planning and directing daily operations;
- (h) overseeing the selection, training and performance of staff.
Ocupaciones de ejemplo
Advertising manager · Public relations manager
Sources: ILO ISCO-08 — details: Credits
Vocabulario ocupacional ESCO
Cada entrada de abajo está emparejada con esta ocupación en el ESCO-O*NET Crosswalk publicado (versión 1, 2022). Los tipos de correspondencia son los de esa tabla; la redacción es de AI Changing Work.
- director de promoción/directora de promociónESCO 1221.3.3Mismo alcance
Los directores de promoción planifican y ponen en marcha la aplicación de programas de promoción en el punto de venta de productos. Coordinan todos los aspectos, desde los relativos al personal, pasando por los costes de promoción, hasta los materiales publicitarios y los esfuerzos publicitarios convencionales a fin de dar a conocer una promoción específica.
- director de publicidad/directora de publicidadESCO 1222.1.1Se solapan, no son iguales
Los directores de publicidad se encargan de la puesta en marcha de iniciativas publicitarias previstas en el plan estratégico de comercialización. Organizan y preparan los recursos necesarios para lanzar campañas publicitarias y operaciones en agencias de publicidad. Preparan y adaptan los canales de comunicación, negocian contratos y se aseguran de que las operaciones se adhieren a los presupuestos.
- especialista en publicidadESCO 2431.3Se solapan, no son iguales
Los especialistas en publicidad asesoran a empresas y organizaciones sobre el desarrollo de sus estrategias publicitarias y sobre temas relacionados con la publicidad que abarcan un enfoque estratégico más general. Combinan el conocimiento de la comercialización, los presupuestos y la psicología con vistas a desarrollar campañas publicitarias. Proponen alternativas a los clientes que promueven sus organizaciones, productos o proyectos.
Fuente: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
Licencia: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
Vínculos con la clasificación francesa (ROME)
Vínculos entre esta ocupación y fichas ROME 4.0, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación. Los vínculos marcados como «provisional» se adoptaron basándose únicamente en los juicios de dos evaluadores de la misma familia de modelos (Claude), o mediante una regla del operador aplicada a esos juicios, por lo que se sustentan en evidencia más débil que los vínculos confirmados.
| Código ROME | Denominación ROME (francés) | Relación |
|---|---|---|
| E1401 | Chef / Cheffe de publicité | Esta ocupación es más amplia |
| E1415 | Directeur / Directrice de la production publicitaire | Esta ocupación es más amplia |
| M1706 | Chef / Cheffe de promotion des ventes | Esta ocupación es más amplia |
| E1412 | Directeur / Directrice média | Esta ocupación es más ampliaprovisional |
| M1712 | Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique | Esta ocupación es más ampliaprovisional |
| E1402 | Média planneur / Média planneuse | Relacionada, no equivalente |
| E1404 | Assistant / Assistante en publicité | Relacionada, no equivalente |
| E1408 | Responsable trafic création | Relacionada, no equivalente |
| E1413 | Chef / Cheffe de projet publicitaire | Relacionada, no equivalente |
| E1414 | Chargé / Chargée de diffusion publicitaire | Relacionada, no equivalenteprovisional |
| M1714 | Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique | Relacionada, no equivalenteprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Vínculos con la clasificación española (CNO-11)
Vínculos entre esta ocupación y ocupaciones CNO-11, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código CNO-11 | Denominación CNO-11 (español) | Relación |
|---|---|---|
| 1222 | Directores de publicidad y relaciones públicas | Esta ocupación es más estrecha |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Vínculos con la clasificación alemana (KldB)
Vínculos entre esta ocupación y ocupaciones KldB, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código KldB | Denominación KldB (alemán) | Relación |
|---|---|---|
| 92194 | Führungskräfte - Werbung und Marketing | Esta ocupación es más estrechaprovisional |
| 92114 | Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten | Relacionada, no equivalenteprovisional |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Vínculos con la clasificación japonesa (JSCO)
Vínculos entre esta ocupación y ocupaciones JSCO, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código JSCO | Denominación JSCO (japonés) | Relación |
|---|---|---|
| 031 | 会社管理職員 | Esta ocupación es más estrechaprovisional |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Fuentes de datos y licencias de esta página, y avisos de modificación y traducción de AI Changing Work: Créditos y fuentes