Search Marketing Strategists
Business and Financial Operations Occupations- Código O*NET-SOC
- 13-1161.01
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy altoValor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
- Fuente de datos: AnthropicPublicado: 2026-03
0,648
0,000Rango de los valores aquí recogidos0,745Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
Publicado por ocupación SOC 2018; toda ocupación O*NET con el mismo código SOC 2018 recibe este valor
- Fuente de datos: ILOPublicado: 2025
0,55
0,09Rango de los valores aquí recogidos0,70Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Publicado por grupo primario ISCO-08. Vinculado a esta ocupación, total o parcialmente, aplicando tal como se publicaron las tablas de correspondencia de la U.S. Bureau of Labor Statistics (ISCO-08 a SOC 2010, SOC 2010 a SOC 2018)
Qué tipo de cifra publica esta fuente
La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.
Task-level exposure
Solo tareas expuestas36 tareas evaluadas · 36 tareas con β ≥ 0,5 (100,0%)
β = exposición directa (E1) + 0,5 × exposición con herramientas disponibles (E2), según la definición del repositorio de origen.
- Unidad de origen: tareas de O*NET 27.2 → código de ocupación de O*NET 31.0
- Todas las tareas puntuadas figuran en la lista de tareas de O*NET 31.0.
- Fuente
- OpenAI "GPTs are GPTs" exposure rubric
- Versión
- gh-main-0471612
- Licencia
- MIT License, Copyright (c) 2024 OpenAI
Tareas de la ocupación O*NET-SOC 2010 15-1199.10 Search Marketing Strategists, que hemos vinculado a esta ocupación mediante la tabla de correspondencia oficial O*NET-SOC 2010 a 2019
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).15-1199.10 | 0.189541.6 | 0.093726.5 |
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.15-1199.10 | 0.070015.4 | 0.066718.9 |
Create content strategies for digital media.15-1199.10 | 0.04279.4 | 0.01163.3 |
Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.15-1199.10 | 0.03116.8 | 0.02055.8 |
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).15-1199.10 | 0.01994.4 | 0.02386.7 |
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.15-1199.10 | 0.01493.3 | 0.01454.1 |
Execute or manage social media campaigns to inform search marketing tactics.15-1199.10 | 0.01312.9 | 0.01193.4 |
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.15-1199.10 | 0.01162.5 | 0.01353.8 |
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.15-1199.10 | 0.00952.1 | 0.00722.0 |
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.15-1199.10 | 0.00922.0 | 0.01574.4 |
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.15-1199.10 | 0.00851.9 | 0.01323.7 |
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.15-1199.10 | 0.00771.7 | 0.02146.1 |
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.15-1199.10 | 0.00581.3 | 0.00330.9 |
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.15-1199.10 | 0.00531.2 | 0.00170.5 |
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.15-1199.10 | 0.00501.1 | 0.01002.8 |
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.15-1199.10 | 0.00250.5 | —0 |
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.15-1199.10 | 0.00180.4 | 0.01333.8 |
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.15-1199.10 | 0.00180.4 | 0.00270.8 |
Execute or manage banner, video, or other non-text link ad campaigns.15-1199.10 | 0.00180.4 | 0.00250.7 |
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.15-1199.10 | 0.00180.4 | —0 |
Participate in the development or implementation of online marketing strategy.15-1199.10 | 0.00160.4 | —0 |
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. | —0 | 0.00260.7 |
Implement online customer service processes to ensure positive and consistent user experiences. | —0 | 0.00170.5 |
Execute and manage communications with digital journalists or bloggers. | —0 | 0.00170.5 |
| Not observed on any surface — 12 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Assist in the evaluation or negotiation of contracts with vendors or online partners. | —0 | —0 |
Propose online or multiple-sales-channel campaigns to marketing executives. | —0 | —0 |
Conduct financial modeling for online marketing programs or Web site revenue forecasting. | —0 | —0 |
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. | —0 | —0 |
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. | —0 | —0 |
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. | —0 | —0 |
Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | —0 | —0 |
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. | —0 | —0 |
Resolve product availability problems in collaboration with customer service staff. | —0 | —0 |
Assist in the development of online transactional or security policies. | —0 | —0 |
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. | —0 | —0 |
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.O*NET Task ID 16176 | 1.0 |
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).O*NET Task ID 16184 | 1.0 |
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.O*NET Task ID 20320 | 1.0 |
Create content strategies for digital media.O*NET Task ID 20321 | 1.0 |
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.O*NET Task ID 16172 | 0.5 |
Resolve product availability problems in collaboration with customer service staff.O*NET Task ID 16173 | 0.5 |
Implement online customer service processes to ensure positive and consistent user experiences.O*NET Task ID 16174 | 0.5 |
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.O*NET Task ID 16175 | 0.5 |
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.O*NET Task ID 16177 | 0.5 |
Assist in the evaluation or negotiation of contracts with vendors or online partners.O*NET Task ID 16178 | 0.5 |
Propose online or multiple-sales-channel campaigns to marketing executives.O*NET Task ID 16179 | 0.5 |
Assist in the development of online transaction or security policies.O*NET Task ID 16180 | 0.5 |
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.O*NET Task ID 16181 | 0.5 |
Participate in the development or implementation of online marketing strategy.O*NET Task ID 16182 | 0.5 |
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.O*NET Task ID 16183 | 0.5 |
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.O*NET Task ID 16185 | 0.5 |
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.O*NET Task ID 16186 | 0.5 |
Conduct financial modeling for online marketing programs or Web site revenue forecasting.O*NET Task ID 16187 | 0.5 |
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.O*NET Task ID 16188 | 0.5 |
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.O*NET Task ID 16189 | 0.5 |
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.O*NET Task ID 16190 | 0.5 |
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.O*NET Task ID 16191 | 0.5 |
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.O*NET Task ID 16192 | 0.5 |
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.O*NET Task ID 16193 | 0.5 |
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.O*NET Task ID 20318 | 0.5 |
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.O*NET Task ID 20319 | 0.5 |
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.O*NET Task ID 20322 | 0.5 |
Execute and manage communications with digital journalists or bloggers.O*NET Task ID 20323 | 0.5 |
Execute or manage banner, video, or other non-text link ad campaigns.O*NET Task ID 20324 | 0.5 |
Execute or manage social media campaigns to inform search marketing tactics.O*NET Task ID 20325 | 0.5 |
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.O*NET Task ID 20326 | 0.5 |
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.O*NET Task ID 20327 | 0.5 |
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.O*NET Task ID 20328 | 0.5 |
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.O*NET Task ID 20329 | 0.5 |
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).O*NET Task ID 20330 | 0.5 |
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.O*NET Task ID 20331 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Todas las tareas de O*NET 31.0 (36)
Todas las tareas de O*NET 31.0 de esta ocupación (en inglés, tal como se publicaron; tipo de tarea principal o complementaria). Los valores de exposición no figuran en esta lista; están en la tabla de arriba, junto a cada tarea con la redacción de la versión de O*NET que usó cada fuente.
| Tarea (O*NET 31.0) | Tipo |
|---|---|
| Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. | Principal |
| Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. | Principal |
| Propose online or multiple-sales-channel campaigns to marketing executives. | Principal |
| Participate in the development or implementation of online marketing strategy. | Principal |
| Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. | Principal |
| Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. | Principal |
| Conduct financial modeling for online marketing programs or Web site revenue forecasting. | Principal |
| Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. | Principal |
| Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. | Principal |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. | Principal |
| Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. | Principal |
| Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. | Principal |
| Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. | Principal |
| Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. | Principal |
| Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. | Principal |
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. | Principal |
| Create content strategies for digital media. | Principal |
| Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. | Principal |
| Execute or manage social media campaigns to inform search marketing tactics. | Principal |
| Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. | Principal |
| Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. | Principal |
| Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | Principal |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. | Principal |
| Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). | Principal |
| Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. | Principal |
| Resolve product availability problems in collaboration with customer service staff. | Complementaria |
| Implement online customer service processes to ensure positive and consistent user experiences. | Complementaria |
| Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. | Complementaria |
| Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. | Complementaria |
| Assist in the evaluation or negotiation of contracts with vendors or online partners. | Complementaria |
| Assist in the development of online transaction or security policies. | Complementaria |
| Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. | Complementaria |
| Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. | Complementaria |
| Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). | Complementaria |
| Execute and manage communications with digital journalists or bloggers. | Complementaria |
| Execute or manage banner, video, or other non-text link ad campaigns. | Complementaria |
0,00/ 3· Índice de exposición a robots
Escala, base y fuente
Cada tarea física se califica de 0 a 3 según el entorno en el que robots ya implantados, vendidos o demostrados podrían realizarla (0 ninguno · 1 entornos diseñados para robots, como una celda de máquinas vallada o una línea de embotellado · 2 instalaciones estructuradas, como una farmacia hospitalaria o un puerto de contenedores · 3 entornos no estructurados, como un hogar particular o una obra de construcción), y las calificaciones se promedian según la proporción del tiempo de trabajo
Tareas físicas entre las tareas O*NET 29.3 de esta ocupación
Anthropic estimó las calificaciones y las proporciones de tiempo con Claude Opus 5 mediante búsqueda web (situación en 2026).
El índice de exposición a robots es una medida distinta de las cifras de exposición a la IA de este sitio y no puede sumarse a ellas ni compararse con ellas. No mide la adopción real ni el coste, y el 0 también incluye ocupaciones sin tareas físicas.
Calificación de cada tarea física
Ninguna de las tareas O*NET 29.3 de esta ocupación está clasificada como tarea física.
Información ocupacional
Perspectivas de empleo (BLS)
Valores de todo el grupo SOC 13-1161 (Market research analysts and marketing specialists), no solo de esta ocupación O*NET.
- Empleo, 2025
- 953K
- Empleo proyectado, 2035
- 1,0M
- Variación (2025–35)
- +7%
- Salario anual mediano, 2025
- $78.760
- Formación habitual para acceder
- Bachelor's degree
Vínculos con la clasificación coreana (KSCO)
Vínculos de la versión vigente de Korea Occupation Direct Crosswalk v1.1, elaborado por AI Changing Work. Los valores de relación se leen desde la ocupación O*NET-SOC.
| Código KSCO | Nombre KSCO | Relación | Estado |
|---|---|---|---|
| 28312 | 마케팅 전문가 | Esta ocupación es más estrecha | confirmado |
Definiciones de relación y estado(kr-direct v1.1)
Descripción ocupacional de la OIT
AI Changing Work vincula a esta ocupación los grupos primarios de la ISCO-08 que figuran abajo aplicando, tal como se publicaron, las tablas de correspondencia de la Oficina de Estadísticas Laborales de EE. UU. (BLS) (SOC 2018 a SOC 2010, SOC 2010 a ISCO-08), sin selección caso por caso; cada vínculo puede ser total o parcial.
- ISCO-08 2431Advertising and Marketing Professionals
Profesionales de la publicidad y la comercialización
La definición, las tareas y los ejemplos que siguen son la descripción que hace la OIT de ese grupo primario, no de esta ocupación.
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Tareas
- (a) planning, developing and organizing advertising policies and campaigns to support sales objectives;
- (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
- (c) writing advertising copy and media scripts, and arranging television and film production and media placement;
- (d) collecting and analysing data regarding consumer patterns and preferences;
- (e) interpreting and predicting current and future consumer trends;
- (f) researching potential demand and market characteristics for new goods and services;
- (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
- (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
- (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
Ocupaciones de ejemplo
Advertising specialist · Marketing specialist · Market research analyst
Sources: ILO ISCO-08 — details: Credits
Vocabulario ocupacional ESCO
Cada entrada de abajo está emparejada con esta ocupación en el ESCO-O*NET Crosswalk publicado (versión 1, 2022). Los tipos de correspondencia son los de esa tabla; la redacción es de AI Changing Work.
- especialista en optimización de motores de búsquedaESCO 2513.2Mismo alcance
Los especialistas en optimización de motores de búsqueda aumentan la clasificación de las páginas web de una empresa por lo que respecta a la búsqueda de objetivos en un motor de búsqueda. Crean y organizan campañas SEO e identifican ámbitos de mejora. Los especialistas en optimización de motores de búsqueda pueden realizar campañas de pago por clic (CPIP).
- analista de estudios de mercadoESCO 2431.11Se solapan, no son iguales
Los analistas de estudios de mercado recopilan la información recogida en la investigación de mercado y la estudian para extraer conclusiones. Definen los clientes potenciales de un producto, el grupo destinatario y la manera en que pueden llegar hasta ellos. Los analistas de estudios de mercado analizan la posición de los productos en el mercado desde perspectivas diferentes, como características, precios y competidores. Analizan las formas de venta cruzada e interdependencias entre los distintos productos y su colocación. Los analistas de mercado preparan información útil para el desarrollo de estrategias de comercialización.
- especialista en marketing en líneaESCO 2431.10.4Se solapan, no son iguales
Los especialistas en marketing en línea utilizan el correo electrónico, Internet y las redes sociales para comercializar bienes y marcas comerciales.
- especialista en mercadotecniaESCO 2431.10Se solapan, no son iguales
Los especialistas en mercadotecnia asesoran a las empresas en el desarrollo de estrategias de comercialización con fines específicos. Pueden asesorar y desarrollar estrategias para la entrada de una marca en el mercado, para volver a presentar un producto, para la introducción de un nuevo producto o para el posicionamiento de una imagen comercial. Realizan estudios previos sobre la posición de la empresa y la percepción de los clientes para definir el enfoque comercial.
- especialista en publicidadESCO 2431.3Se solapan, no son iguales
Los especialistas en publicidad asesoran a empresas y organizaciones sobre el desarrollo de sus estrategias publicitarias y sobre temas relacionados con la publicidad que abarcan un enfoque estratégico más general. Combinan el conocimiento de la comercialización, los presupuestos y la psicología con vistas a desarrollar campañas publicitarias. Proponen alternativas a los clientes que promueven sus organizaciones, productos o proyectos.
- especialista en ventas en redESCO 2431.13Se solapan, no son iguales
Los especialistas en ventas en red aplican diversas estrategias de comercialización, incluidas estrategias de comercialización de la red para vender productos y convencer a nuevas personas para que se incorporen a estos productos y empiecen a venderlos. Utilizan relaciones personales para atraer clientes y vender diversos tipos de productos.
- gestor de la información para las redes sociales/gestora de la información para las redes socialesESCO 2432.5Se solapan, no son iguales
Los gestores de la información para las redes sociales ofrecen y mantienen un entorno interactivo facilitado por aplicaciones como los medios sociales, foros y wikis. Mantienen las relaciones entre las distintas comunidades digitales.
Fuente: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
Licencia: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
Vínculos con la clasificación francesa (ROME)
Vínculos entre esta ocupación y fichas ROME 4.0, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación. Los vínculos marcados como «provisional» se adoptaron basándose únicamente en los juicios de dos evaluadores de la misma familia de modelos (Claude), o mediante una regla del operador aplicada a esos juicios, por lo que se sustentan en evidencia más débil que los vínculos confirmados.
| Código ROME | Denominación ROME (francés) | Relación |
|---|---|---|
| E1405 | Référenceur / Référenceuse web | Mismo alcanceprovisional |
| E1410 | Responsable programmatique | Esta ocupación es más ampliaprovisional |
| M1434 | Développeur / Développeuse d'audience | Esta ocupación es más ampliaprovisional |
| M1718 | Chargé / Chargée de marketing digital | Se solapan, no son igualesprovisional |
| E1101 | Community manager | Relacionada, no equivalente |
| E1409 | Acheteur / Acheteuse média | Relacionada, no equivalente |
| E1403 | Consultant / Consultante média | Relacionada, no equivalenteprovisional |
| E1407 | Traffic manager | Relacionada, no equivalenteprovisional |
| E1414 | Chargé / Chargée de diffusion publicitaire | Relacionada, no equivalenteprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Vínculos con la clasificación española (CNO-11)
Vínculos entre esta ocupación y ocupaciones CNO-11, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código CNO-11 | Denominación CNO-11 (español) | Relación |
|---|---|---|
| 2651 | Profesionales de la publicidad y la comercialización | Esta ocupación es más estrechaprovisional |
| 2713 | Analistas, programadores y diseñadores Web y multimedia | Relacionada, no equivalenteprovisional |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Vínculos con la clasificación alemana (KldB)
Vínculos entre esta ocupación y ocupaciones KldB, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código KldB | Denominación KldB (alemán) | Relación |
|---|---|---|
| 92113 | Berufe in Werbung und Marketing - komplexe Spezialistentätigkeiten | Esta ocupación es más estrecha |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Vínculos con la clasificación japonesa (JSCO)
Vínculos entre esta ocupación y ocupaciones JSCO, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.
| Código JSCO | Denominación JSCO (japonés) | Relación |
|---|---|---|
| 253 | 企画事務員 | Esta ocupación es más estrecha |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Fuentes de datos y licencias de esta página, y avisos de modificación y traducción de AI Changing Work: Créditos y fuentes