Agentes de Ventas Publicitarios
Ventas y MarketingExposición a la IA
- Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy altoValor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
- Fuente de datos: AnthropicPublicado: 2026-03
0.148
0.000Rango de los valores aquí recogidos0.745Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
- Fuente de datos: ILOPublicado: 2025
0.44
0.09Rango de los valores aquí recogidos0.70Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Grupo primario de la CIUO-08 — todas las ocupaciones con ese código reciben este valor
Calculado por este sitio, no publicado por la OIT: de las 1012 ocupaciones que este sitio vincula al conjunto de datos de la OIT, un 28% alcanza o supera este valor.
Qué tipo de cifra publica esta fuente
La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.
Task-level exposure
Solo tareas expuestas| Task | Claude.aiRaw / share % |
|---|---|
Write copy as part of layout.41-3011 | 0.034055.3 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.41-3011 | 0.010416.9 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.41-3011 | 0.00538.7 |
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.41-3011 | 0.00335.3 |
Write sales outlines for use by staff.41-3011 | 0.00294.7 |
Draw up contracts for advertising work and collect payments due.41-3011 | 0.00243.8 |
Provide clients with estimates of the costs of advertising products or services.41-3011 | 0.00172.8 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.41-3011 | 0.00152.5 |
| Not observed on any surface — 12 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | |
Maintain assigned account bases while developing new accounts. | —0 |
Process all correspondence and paperwork related to accounts. | —0 |
Deliver advertising or illustration proofs to customers for approval. | —0 |
Locate and contact potential clients to offer advertising services. | —0 |
Recommend appropriate sizes and formats for advertising, depending on medium being used. | —0 |
Inform customers of available options for advertisement artwork and provide samples. | —0 |
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | —0 |
Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | —0 |
Identify new advertising markets and propose products to serve them. | —0 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | —0 |
Gather all relevant material for bid processes and coordinate bidding and contract approval. | —0 |
Arrange for commercial taping sessions and accompany clients to sessions. | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Process all correspondence and paperwork related to accounts.O*NET Task ID 4582 | 1.0 |
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.O*NET Task ID 4592 | 1.0 |
Write copy as part of layout.O*NET Task ID 4594 | 1.0 |
Write sales outlines for use by staff.O*NET Task ID 4598 | 1.0 |
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.O*NET Task ID 4579 | 0.5 |
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.O*NET Task ID 4580 | 0.5 |
Maintain assigned account bases while developing new accounts.O*NET Task ID 4581 | 0.5 |
Deliver advertising or illustration proofs to customers for approval.O*NET Task ID 4583 | 0.5 |
Draw up contracts for advertising work, and collect payments due.O*NET Task ID 4584 | 0.5 |
Locate and contact potential clients to offer advertising services.O*NET Task ID 4585 | 0.5 |
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.O*NET Task ID 4595 | 0.0 |
Arrange for commercial taping sessions, and accompany clients to sessions.O*NET Task ID 4597 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page