Especialistas en Relaciones Públicas
Ventas y MarketingExposición a la IA
- Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy altoValor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
- Fuente de datos: AnthropicPublicado: 2026-03
0.453
0.000Rango de los valores aquí recogidos0.745Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
- Fuente de datos: ILOPublicado: 2025
0.43
0.09Rango de los valores aquí recogidos0.70Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Grupo primario de la CIUO-08 — todas las ocupaciones con ese código reciben este valor
Calculado por este sitio, no publicado por la OIT: de las 1012 ocupaciones que este sitio vincula al conjunto de datos de la OIT, un 30% alcanza o supera este valor.
Qué tipo de cifra publica esta fuente
La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.
Task-level exposure
Solo tareas expuestas| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.27-3031 | 0.219152.0 | 0.029321.4 |
Write press releases or other media communications to promote clients.27-3031 | 0.091221.6 | 0.00755.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.27-3031 | 0.03889.2 | 0.018013.2 |
Coach client representatives in effective communication with the public or with employees.27-3031 | 0.01854.4 | 0.00614.5 |
Update and maintain content posted on the Web.27-3031 | 0.01573.7 | 0.046233.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.27-3031 | 0.00992.3 | 0.013610.0 |
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.27-3031 | 0.00701.7 | 0.00705.1 |
Prepare or deliver speeches to further public relations objectives.27-3031 | 0.00631.5 | —0 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.27-3031 | 0.00561.3 | 0.00423.1 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.27-3031 | 0.00501.2 | —0 |
| Not observed on any surface — 6 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | —0 | —0 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | —0 | —0 |
Coordinate public responses to environmental management incidents or conflicts. | —0 | —0 |
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues. | —0 | —0 |
Purchase advertising space or time as required to promote client's product or agenda. | —0 | —0 |
Develop marketing campaigns for environmental technologies or services. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare or deliver speeches to further public relations objectives.O*NET Task ID 1773 | 1.0 |
Write press releases or other media communications to promote clients.O*NET Task ID 20554 | 1.0 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.O*NET Task ID 20557 | 1.0 |
Post and update content on the company's Web site and social media outlets.O*NET Task ID 23951 | 1.0 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.O*NET Task ID 1764 | 0.5 |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.O*NET Task ID 1767 | 0.5 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.O*NET Task ID 1768 | 0.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.O*NET Task ID 1769 | 0.5 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.O*NET Task ID 1770 | 0.5 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.O*NET Task ID 1771 | 0.5 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.O*NET Task ID 1765 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page