Advertising and Promotions Managers
Management Occupations- Code O*NET-SOC
- 11-2011.00
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Les intitulés des métiers et les énoncés de tâches sont affichés en anglais, tels que publiés. Les libellés, y compris les types de tâches, sont traduits.
Exposition à l'IA
- Source des données: BLSPublié: 2026-08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: 2026-03
0.173
0.000Étendue des valeurs présentées ici0.745Échelle, base et source
Indice d'exposition observée, 0–1 tel que publié
Rapporté aux tâches O*NET
Publié par profession SOC 2018 ; chaque profession O*NET ayant le même code SOC 2018 reçoit cette valeur
- Source des données: ILOPublié: 2025
0.39
0.09Étendue des valeurs présentées ici0.70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Publié par groupe de base ISCO-08. Relié à ce métier, en tout ou en partie, en appliquant tels que publiés les tableaux de correspondance du U.S. Bureau of Labor Statistics (ISCO-08 vers SOC 2010, SOC 2010 vers SOC 2018)
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Exposition à l’IA (grille d’OpenAI)
30 tâches évaluées · 28 tâches avec β ≥ 0,5 (93.3%)
β = exposition directe (E1) + 0,5 × exposition lorsque des outils sont disponibles (E2), selon la définition du dépôt source.
- Unité source : tâches O*NET 27.2 → code de métier O*NET 31.0
- Toutes les tâches notées figurent dans la liste des tâches O*NET 31.0.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Version
- gh-main-0471612
- Licence
- MIT License, Copyright (c) 2024 OpenAI
Tâches
Énoncés de tâches de l’O*NET® 31.0 Database, les tâches principales d’abord.
| Tâche | Type | β (OpenAI) |
|---|---|---|
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | Principale | 0,5 |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | Principale | 0,5 |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | Principale | 0,5 |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Principale | 0,5 |
| Prepare and negotiate advertising and sales contracts. | Principale | 0,5 |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Principale | 0,5 |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | Principale | 0,5 |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | Principale | 0,5 |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | Principale | 0,5 |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | Principale | 0,5 |
| Coordinate with the media to disseminate advertising. | Principale | 0,5 |
| Contact organizations to explain services and facilities offered. | Principale | 0,5 |
| Represent company at trade association meetings to promote products. | Principale | 0 |
| Analyze marketing or sales trends to forecast future conditions. | Principale | 0,5 |
| Analyze the effectiveness of marketing tactics or channels. | Principale | 0,5 |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | Principale | 0 |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | Principale | 0,5 |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | Principale | 0,5 |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | Principale | 0,5 |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | Principale | 0,5 |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | Principale | 0,5 |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | Principale | 0,5 |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | Complémentaire | 0,5 |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | Complémentaire | 0,5 |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | Complémentaire | 0,5 |
| Plan and execute advertising policies and strategies for organizations. | Complémentaire | 0,5 |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | Complémentaire | 0,5 |
| Train and direct workers engaged in developing and producing advertisements. | Complémentaire | 0,5 |
| Direct and coordinate product research and development. | Complémentaire | 0,5 |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | Complémentaire | 0,5 |
Informations professionnelles
Sources et attribution
This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.
Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.
O*NET OnLine: 11-2011.00 Advertising and Promotions Managers
KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.