Specialistes du Marketing d'Affiliation
Ventes et MarketingExposition à l'IA
- Source des données: BLSPublié: 2026-08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: 2026-03
0.648
0.000Étendue des valeurs présentées ici0.745Échelle, base et source
- Source des données: ILOPublié: 2025
0.55
0.09Étendue des valeurs présentées ici0.70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Groupe de base CITP-08 — tous les métiers partageant le code reçoivent cette valeur
Calculé par ce site, non publié par l'OIT : sur les 1 012 professions que ce site relie au jeu de données de l'OIT, 12% atteignent ou dépassent cette valeur.
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Task-level exposure
Tâches exposées uniquement| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).13-1161 | 0.170031.5 | 0.06008.3 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.13-1161 | 0.090016.7 | 0.04005.6 |
Implement online customer service processes to ensure positive and consistent user experiences.13-1161 | 0.080014.8 | 0.390054.2 |
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.13-1161 | 0.05009.3 | 0.02002.8 |
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.13-1161 | 0.02003.7 | 0.06008.3 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.13-1161 | 0.02003.7 | 0.04005.6 |
Forecast and track marketing and sales trends, analyzing collected data.13-1161 | 0.02003.7 | 0.01001.4 |
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.13-1161 | 0.02003.7 | 0.01001.4 |
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.13-1161 | 0.02003.7 | 0.00000.0 |
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.13-1161 | 0.01001.9 | 0.02002.8 |
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.13-1161 | 0.00000.0 | —0 |
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.13-1161 | 0.00000.0 | —0 |
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.13-1161 | 0.00000.0 | —0 |
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).13-1161 | 0.00000.0 | —0 |
Seek and provide information to help companies determine their position in the marketplace. | —0 | 0.00000.0 |
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. | —0 | 0.00000.0 |
Execute or manage banner, video, or other non-text link ad campaigns. | —0 | 0.00000.0 |
Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | —0 | 0.00000.0 |
| Not observed on any surface — 25 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Measure and assess customer and employee satisfaction. | —0 | —0 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. | —0 | —0 |
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. | —0 | —0 |
Monitor industry statistics and follow trends in trade literature. | —0 | —0 |
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. | —0 | —0 |
Direct trained survey interviewers. | —0 | —0 |
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. | —0 | —0 |
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. | —0 | —0 |
Propose online or multiple-sales-channel campaigns to marketing executives. | —0 | —0 |
Participate in the development or implementation of online marketing strategy. | —0 | —0 |
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. | —0 | —0 |
Conduct financial modeling for online marketing programs or Web site revenue forecasting. | —0 | —0 |
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. | —0 | —0 |
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. | —0 | —0 |
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. | —0 | —0 |
Create content strategies for digital media. | —0 | —0 |
Execute or manage social media campaigns to inform search marketing tactics. | —0 | —0 |
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. | —0 | —0 |
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. | —0 | —0 |
Resolve product availability problems in collaboration with customer service staff. | —0 | —0 |
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. | —0 | —0 |
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. | —0 | —0 |
Assist in the evaluation or negotiation of contracts with vendors or online partners. | —0 | —0 |
Assist in the development of online transaction or security policies. | —0 | —0 |
Execute and manage communications with digital journalists or bloggers. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.O*NET Task ID 16176 | 1.0 |
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).O*NET Task ID 16184 | 1.0 |
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.O*NET Task ID 20320 | 1.0 |
Create content strategies for digital media.O*NET Task ID 20321 | 1.0 |
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.O*NET Task ID 16172 | 0.5 |
Resolve product availability problems in collaboration with customer service staff.O*NET Task ID 16173 | 0.5 |
Implement online customer service processes to ensure positive and consistent user experiences.O*NET Task ID 16174 | 0.5 |
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.O*NET Task ID 16175 | 0.5 |
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.O*NET Task ID 16177 | 0.5 |
Assist in the evaluation or negotiation of contracts with vendors or online partners.O*NET Task ID 16178 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Informations professionnelles
Évolutions récentes concernant ce métier
mars 2026: Gupta & Kumar (arXiv, Mar 2026) give Market Research Analysts an Agentic Task Exposure (ATE) score of 0.43 by 2027 in the San Francisco Bay Area (Tier 1), rising to 0.47 by 2030. That crosses the moderate-risk threshold (0.35) in 2027, when Tier 2 metros (Seattle, Austin, Boston) have no crossings yet.
[Source: arXiv 2604.00186 (Gupta & Kumar, 2026)]These summaries were written by AI Changing Work from the source linked with each one, and any figures in them are given as AI Changing Work summarised them; they can differ from the source's own wording and from figures shown elsewhere on this page, so check the source before relying on them. AI Changing Work matched this page's occupation to an O*NET occupation and chose, by its own judgment, case by case, which summaries relate to that O*NET occupation; a summary appearing here does not mean that its source names this occupation.