Search Marketing Strategists

Business and Financial Operations Occupations
O*NET-SOC コード
13-1161.01

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • データ出典: BLS公表時点: 2026-08

    非常に高い· 相対

    低い4段階の相対区分非常に高い

    職業群単位の値

    尺度・母数・出典

    4段階の相対区分（低い / 中程度 / 高い / 非常に高い）

    BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります

    出典データセット（XLSX ファイルのダウンロード）

  • データ出典: Anthropic公表時点: 2026-03

    0.648

    0.000ここに掲載された値の範囲0.745

    職業群単位の値

    尺度・母数・出典

    観測エクスポージャー指数、公開されたまま0–1

    O*NETタスクへの対応づけが基準

    SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります

    出典データセット（CSV ファイルのダウンロード）

  • データ出典: ILO公表時点: 2025

    0.55

    0.09ここに掲載された値の範囲0.70

    職業群単位の値

    尺度・母数・出典

    生成AI露出度指数、公開されたまま0–1

    ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です

    出典データセット（PDF ファイルのダウンロード）

この出典がどのような性格の値か

BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。

Task-level exposure

非表示の作業 26 件を表示

評価済みタスク 36 件 · β ≥ 0.5 のタスク 36 件（100.0%）

β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。

  • 原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
  • 評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。
出典
OpenAI "GPTs are GPTs" exposure rubric
版
gh-main-0471612
ライセンス
MIT License, Copyright (c) 2024 OpenAI
Task (O*NET 30.2)Claude.aiRaw / share %APIRaw / share %
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

13-1161.01

0.170048.60.060010.5
Implement online customer service processes to ensure positive and consistent user experiences.

13-1161.01

0.080022.90.390068.4
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

13-1161.01

0.02005.70.060010.5
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

13-1161.01

0.02005.70.01001.8
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.

13-1161.01

0.02005.70.00000.0
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

13-1161.01

0.01002.90.02003.5
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

13-1161.01

0.01002.90.01001.8
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

13-1161.01

0.01002.90.01001.8
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

13-1161.01

0.01002.90.00000.0
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

13-1161.01

0.00000.00.01001.8

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 のタスク全件（36件）

この職業の O*NET 31.0 のタスク全件（英語原文、種別はコア・補足）。露出値はこの一覧には載せず、上の表で各出典が用いた O*NET 版の文言の横にあります。

タスク（O*NET 31.0）種類
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.コア
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.コア
Propose online or multiple-sales-channel campaigns to marketing executives.コア
Participate in the development or implementation of online marketing strategy.コア
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.コア
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.コア
Conduct financial modeling for online marketing programs or Web site revenue forecasting.コア
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.コア
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.コア
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.コア
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.コア
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.コア
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.コア
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.コア
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.コア
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.コア
Create content strategies for digital media.コア
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.コア
Execute or manage social media campaigns to inform search marketing tactics.コア
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.コア
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.コア
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.コア
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.コア
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).コア
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.コア
Resolve product availability problems in collaboration with customer service staff.補足
Implement online customer service processes to ensure positive and consistent user experiences.補足
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.補足
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.補足
Assist in the evaluation or negotiation of contracts with vendors or online partners.補足
Assist in the development of online transaction or security policies.補足
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.補足
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.補足
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).補足
Execute and manage communications with digital journalists or bloggers.補足
Execute or manage banner, video, or other non-text link ad campaigns.補足

職業情報

雇用見通し（BLS）

この O*NET 職業だけの値ではなく、SOC 13-1161 グループ（Market research analysts and marketing specialists）全体の値です。

雇用者数、2025
953K
雇用者数見通し、2035
1.0M
変化率 (2025–35)
+7%
年間賃金の中央値、2025
$78,760
入職時に通常必要な学歴
Bachelor's degree
最低 $30,890BLS EP 2025–35 の詳細職業825件の賃金中央値の範囲最高 $559,030

出典: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韓国職業分類との対応（KSCO）

AI Changing Work が作成した Korea Occupation Direct Crosswalk v1.1 現行版の対応です。関係の値は O*NET-SOC 職業の側から読みます。

KSCO コードKSCO 名称関係状態
28312마케팅 전문가この職業のほうが狭い確定

関係と状態の定義(kr-direct v1.1)

ILO（国際労働機関）の職業説明

以下のISCO-08職業群は、AI Changing Workが米国労働統計局（BLS）の発行するクロスウォーク（2018 SOC→2010 SOC、2010 SOC→ISCO-08）を個別の選択なしにそのまま適用して、この職業に結び付けたものです。結び付きは全体的な対応の場合も部分的な対応の場合もあります。

  • ISCO-08 2431Advertising and Marketing Professionals

    広告・市場調査の専門職

出典: 総務省「国際標準職業分類（ISCO）2008年改定版（仮訳）分類項目名一覧（和英対照）」— 原著：ILO ISCO-08 © International Labour Organization（日本語訳は総務省がILOの許可を得て作成）

原文を見る

以下の定義・作業・職業例は、この職業ではなく、当該ISCO-08職業群についてのILOによる説明です。

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

作業

  • (a) planning, developing and organizing advertising policies and campaigns to support sales objectives;
  • (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
  • (c) writing advertising copy and media scripts, and arranging television and film production and media placement;
  • (d) collecting and analysing data regarding consumer patterns and preferences;
  • (e) interpreting and predicting current and future consumer trends;
  • (f) researching potential demand and market characteristics for new goods and services;
  • (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
  • (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
  • (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

職業例

Advertising specialist · Marketing specialist · Market research analyst

Sources: ILO ISCO-08 — details: Credits

ESCO 職業語彙

以下の各項目は、公開されているESCO-O*NET Crosswalk（バージョン1、2022年）で、この職業と一つずつ対応付けられたものです。対応の種類はそのクロスウォークによるもので、表現はAI Changing Workによるものです。

  • search engine optimisation expertESCO 2513.2範囲が同じ

    Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

  • advertising specialistESCO 2431.3重なるが同じではない

    Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

  • market research analystESCO 2431.11重なるが同じではない

    Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

  • marketeerESCO 2431.10重なるが同じではない

    Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

  • network marketerESCO 2431.13重なるが同じではない

    Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

  • online community managerESCO 2432.5重なるが同じではない

    Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

  • online marketerESCO 2431.10.4重なるが同じではない

    Online marketers use e-mail, internet and social media in order to market goods and brands.

出典: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

ライセンス: CC BY 4.0 (EU Reuse Notice)

原文を見る

ESCO reuse terms and the modification notice are in Credits.

フランス職業分類との対応（ROME）

この職業と ROME 4.0 の職業票（fiche）との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。「暫定」と表示した対応は、同じモデル系列（Claude）の二人の判定者による判定のみ、またはその判定に運営者の規則を適用して採用したものであり、確定した対応より根拠が弱くなります。

ROME コードROME 名称（フランス語）関係
E1405Référenceur / Référenceuse web範囲が同じ暫定
E1410Responsable programmatiqueこの職業のほうが広い暫定
M1434Développeur / Développeuse d'audienceこの職業のほうが広い暫定
M1718Chargé / Chargée de marketing digital重なるが同じではない暫定
E1101Community manager関連（対応ではない）
E1409Acheteur / Acheteuse média関連（対応ではない）
E1403Consultant / Consultante média関連（対応ではない）暫定
E1407Traffic manager関連（対応ではない）暫定
E1414Chargé / Chargée de diffusion publicitaire関連（対応ではない）暫定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

スペイン職業分類との対応（CNO-11）

この職業と CNO-11 の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

CNO-11 コードCNO-11 名称（スペイン語）関係
2651Profesionales de la publicidad y la comercializaciónこの職業のほうが狭い暫定
2713Analistas, programadores y diseñadores Web y multimedia関連（対応ではない）暫定

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

ドイツ職業分類との対応（KldB）

この職業と KldB の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

KldB コードKldB 名称（ドイツ語）関係
92113Berufe in Werbung und Marketing - komplexe Spezialistentätigkeitenこの職業のほうが狭い

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本職業分類との対応（JSCO）

この職業と JSCO の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

JSCO コードJSCO 名称（日本語）関係
253企画事務員この職業のほうが狭い

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

このページのデータの出典・ライセンスと AI Changing Work による改変・翻訳の告知：クレジットと出典