Search Marketing Strategists
Business and Financial Operations Occupations- O*NET-SOC コード
- 13-1161.01
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
職業名とタスク記述は、公表された英語のまま表示します。ラベル（タスクの種類を含む）は翻訳しています。
AI露出度
- データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
- データ出典: Anthropic公表時点: 2026-03
0.648
0.000ここに掲載された値の範囲0.745職業群単位の値
尺度・母数・出典
観測エクスポージャー指数、公開されたまま0–1
O*NETタスクへの対応づけが基準
SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります
- データ出典: ILO公表時点: 2025
0.55
0.09ここに掲載された値の範囲0.70職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です
この出典がどのような性格の値か
BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。
AI 曝露度（OpenAI ルーブリック）
評価済みタスク 36 件 · β ≥ 0.5 のタスク 36 件（100.0%）
β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。
- 原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
- 評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。
- 出典
- OpenAI "GPTs are GPTs" exposure rubric
- 版
- gh-main-0471612
- ライセンス
- MIT License, Copyright (c) 2024 OpenAI
タスク
O*NET® 31.0 Database のタスク記述です。コアタスクを先に表示します。
| タスク | 種類 | β（OpenAI） |
|---|---|---|
| Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences. | コア | 0.5 |
| Identify, evaluate, or procure hardware or software for implementing online marketing campaigns. | コア | 0.5 |
| Propose online or multiple-sales-channel campaigns to marketing executives. | コア | 0.5 |
| Participate in the development or implementation of online marketing strategy. | コア | 0.5 |
| Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent. | コア | 0.5 |
| Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. | コア | 0.5 |
| Conduct financial modeling for online marketing programs or Web site revenue forecasting. | コア | 0.5 |
| Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. | コア | 0.5 |
| Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. | コア | 0.5 |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. | コア | 0.5 |
| Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. | コア | 0.5 |
| Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. | コア | 0.5 |
| Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. | コア | 0.5 |
| Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. | コア | 0.5 |
| Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. | コア | 0.5 |
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. | コア | 1 |
| Create content strategies for digital media. | コア | 1 |
| Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. | コア | 0.5 |
| Execute or manage social media campaigns to inform search marketing tactics. | コア | 0.5 |
| Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. | コア | 0.5 |
| Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. | コア | 0.5 |
| Manage tracking and reporting of search-related activities and provide analyses to marketing executives. | コア | 0.5 |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. | コア | 0.5 |
| Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). | コア | 0.5 |
| Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. | コア | 0.5 |
| Resolve product availability problems in collaboration with customer service staff. | 補足 | 0.5 |
| Implement online customer service processes to ensure positive and consistent user experiences. | 補足 | 0.5 |
| Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. | 補足 | 1 |
| Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff. | 補足 | 0.5 |
| Assist in the evaluation or negotiation of contracts with vendors or online partners. | 補足 | 0.5 |
| Assist in the development of online transaction or security policies. | 補足 | 0.5 |
| Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. | 補足 | 0.5 |
| Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality. | 補足 | 0.5 |
| Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). | 補足 | 1 |
| Execute and manage communications with digital journalists or bloggers. | 補足 | 0.5 |
| Execute or manage banner, video, or other non-text link ad campaigns. | 補足 | 0.5 |
職業情報
出典と帰属表示
This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.
Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.
O*NET OnLine: 13-1161.01 Search Marketing Strategists
KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.