Public Relations Specialists

Arts, Design, Entertainment, Sports, and Media Occupations

O*NET-SOC コード: 27-3031.00

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

データ出典: BLS公表時点: 2026-08
非常に高い· 相対
低い4段階の相対区分非常に高い
職業群単位の値
尺度・母数・出典
4段階の相対区分（低い / 中程度 / 高い / 非常に高い）
BLS雇用見通し表の詳細職業831件が母数。値は NEM(全国雇用マトリクス)コード単位で付与されるため、同じ NEM コードの職業は同じバンドになります
出典データセット（XLSX ファイルのダウンロード）
データ出典: Anthropic公表時点: 2026-03
0.453
0.000ここに掲載された値の範囲0.745
尺度・母数・出典
観測エクスポージャー指数、公開されたまま0–1
O*NETタスクへの対応づけが基準
SOC 2018の職業単位で公表された値で、同じSOC 2018コードを持つO*NET職業はすべてこの値になります
出典データセット（CSV ファイルのダウンロード）
データ出典: ILO公表時点: 2025
0.43
0.09ここに掲載された値の範囲0.70
職業群単位の値
尺度・母数・出典
生成AI露出度指数、公開されたまま0–1
ISCO-08の細分類（4桁）単位で公表された値です。米国労働統計局（BLS）の公式対応表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）を公表どおり適用してこの職業に結び付けており、対応は全部または一部です
出典データセット（PDF ファイルのダウンロード）

この出典がどのような性格の値か

BLSの区分は絶対水準ではなく相対順位であり、一次測定でもありません。複数の既存研究が付けた職業別パーセンタイル順位を4段階にまとめた値です。雇用や賃金の予測でもなく、導入確率でもなく、自動化と増強を区別しません。

Task-level exposure

露出のある作業のみ

評価済みタスク 18 件 · β ≥ 0.5 のタスク 17 件（94.4%）

β = 直接的な露出（E1）+ 0.5 × ツール利用時の露出（E2）。原典リポジトリの定義に従います。

原典の単位：O*NET 27.2 のタスク → O*NET 31.0 の職業コード
評価済みタスクはすべて O*NET 31.0 のタスク一覧にあります。

出典: OpenAI "GPTs are GPTs" exposure rubric
版: gh-main-0471612
ライセンス: MIT License, Copyright (c) 2024 OpenAI

Task (O*NET 30.2)	Claude.aiRaw / share %	APIRaw / share %
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. 27-3031.00	0.160048.5	0.030037.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. 27-3031.00	0.060018.2	0.010012.5
Coach client representatives in effective communication with the public or with employees. 27-3031.00	0.050015.2	0.030037.5
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. 27-3031.00	0.040012.1	—0
Post and update content on the company's Web site and social media outlets. 27-3031.00	0.01003.0	0.010012.5
Write press releases or other media communications to promote clients. 27-3031.00	0.01003.0	—0
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. 27-3031.00	0.00000.0	0.00000.0
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. 27-3031.00	0.00000.0	—0
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. 27-3031.00	0.00000.0	—0
Respond to requests for information from the media or designate an appropriate spokesperson or information source.	—0	0.00000.0
Not observed on any surface — 8 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.	—0	—0
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.	—0	—0
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.	—0	—0
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.	—0	—0
Prepare or deliver speeches to further public relations objectives.	—0	—0
Purchase advertising space or time as required to promote client's product or agenda.	—0	—0
Coordinate public responses to environmental management incidents or conflicts.	—0	—0
Develop marketing campaigns for environmental technologies or services.	—0	—0

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task (O*NET 27.2)	βE1 + 0.5 × E2
Prepare or deliver speeches to further public relations objectives. O*NET Task ID 1773	1.0
Write press releases or other media communications to promote clients. O*NET Task ID 20554	1.0
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. O*NET Task ID 20557	1.0
Post and update content on the company's Web site and social media outlets. O*NET Task ID 23951	1.0
Respond to requests for information from the media or designate an appropriate spokesperson or information source. O*NET Task ID 1764	0.5
Confer with production or support personnel to produce or coordinate production of advertisements or promotions. O*NET Task ID 1767	0.5
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. O*NET Task ID 1768	0.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. O*NET Task ID 1769	0.5
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. O*NET Task ID 1770	0.5
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. O*NET Task ID 1771	0.5
Coach client representatives in effective communication with the public or with employees. O*NET Task ID 1772	0.5
Purchase advertising space or time as required to promote client's product or agenda. O*NET Task ID 1774	0.5
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. O*NET Task ID 1775	0.5
Coordinate public responses to environmental management incidents or conflicts. O*NET Task ID 19809	0.5
Develop marketing campaigns for environmental technologies or services. O*NET Task ID 19810	0.5
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. O*NET Task ID 19811	0.5
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. O*NET Task ID 20555	0.5
他 7 件の作業を表示 ▾折りたたむ ▴
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. O*NET Task ID 1765	0.0

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 のタスク全件（18件）

この職業の O*NET 31.0 のタスク全件（英語原文、種別はコア・補足）。露出値はこの一覧には載せず、上の表で各出典が用いた O*NET 版の文言の横にあります。

タスク（O*NET 31.0）	種類
Respond to requests for information from the media or designate an appropriate spokesperson or information source.	コア
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.	コア
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.	コア
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.	コア
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.	コア
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.	コア
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.	コア
Coach client representatives in effective communication with the public or with employees.	コア
Prepare or deliver speeches to further public relations objectives.	コア
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.	コア
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.	コア
Write press releases or other media communications to promote clients.	コア
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.	コア
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.	コア
Post and update content on the company's Web site and social media outlets.	コア
Purchase advertising space or time as required to promote client's product or agenda.	補足
Coordinate public responses to environmental management incidents or conflicts.	補足
Develop marketing campaigns for environmental technologies or services.	補足

雇用見通し（BLS）

雇用者数、2025: 315K
雇用者数見通し、2035: 320K
変化率 (2025–35): +1.8%
年間賃金の中央値、2025: $74,750
入職時に通常必要な学歴: Bachelor's degree

最低 $30,890BLS EP 2025–35 の詳細職業825件の賃金中央値の範囲最高 $559,030

出典: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韓国職業分類との対応（KSCO）

AI Changing Work が作成した Korea Occupation Direct Crosswalk v1.1 現行版の対応です。関係の値は O*NET-SOC 職業の側から読みます。

KSCO コード	KSCO 名称	関係	状態
28332	홍보 전문가	範囲が同じ	確定
31122	광고 및 홍보 사무원	重なるが同じではない	確定

関係と状態の定義(kr-direct v1.1)

ILO（国際労働機関）の職業説明

以下のISCO-08職業群は、AI Changing Workが米国労働統計局（BLS）の発行するクロスウォーク（2018 SOC→2010 SOC、2010 SOC→ISCO-08）を個別の選択なしにそのまま適用して、この職業に結び付けたものです。結び付きは全体的な対応の場合も部分的な対応の場合もあります。

ISCO-08 2432Public Relations Professionals
広報活動の専門職

出典: 総務省「国際標準職業分類（ISCO）2008年改定版（仮訳）分類項目名一覧（和英対照）」— 原著：ILO ISCO-08 © International Labour Organization（日本語訳は総務省がILOの許可を得て作成）

原文を見る

以下の定義・作業・職業例は、この職業ではなく、当該ISCO-08職業群についてのILOによる説明です。

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

作業

(a) planning and organizing publicity campaigns and communication strategies;
(b) advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases;
(c) undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) representing organizations and arranging interviews with publicity media;
(f) attending business, social and other functions to promote the organization;
(g) commissioning and obtaining photographs and other illustrative material;
(h) selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

職業例

Press liaison officer · Publicity agent · Public relations copy writer · Public relations officer

Sources: ILO ISCO-08 — details: Credits

ESCO 職業語彙

以下の各項目は、公開されているESCO-O*NET Crosswalk（バージョン1、2022年）で、この職業と一つずつ対応付けられたものです。対応の種類はそのクロスウォークによるもので、表現はAI Changing Workによるものです。

public affairs consultantESCO 2432.8この職業のほうが広い
Public affairs consultants function as representatives for a client's goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
public relations managerESCO 1222.1.2この職業のほうが広い
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
spokespersonESCO 2432.9.1この職業のほうが広い
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
public relations officerESCO 2432.9重なるが同じではない
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

出典: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

ライセンス: CC BY 4.0 (EU Reuse Notice)

原文を見る

ESCO reuse terms and the modification notice are in Credits.

フランス職業分類との対応（ROME）

この職業と ROME 4.0 の職業票（fiche）との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。「暫定」と表示した対応は、同じモデル系列（Claude）の二人の判定者による判定のみ、またはその判定に運営者の規則を適用して採用したものであり、確定した対応より根拠が弱くなります。

ROME コード	ROME 名称（フランス語）	関係
M1719	Chargé / Chargée des relations avec les influenceurs	この職業のほうが広い
E1103	Chargé / Chargée des relations publiques	この職業のほうが広い暫定
E1112	Chargé / Chargée de communication	この職業のほうが広い暫定
E1101	Community manager	関連（対応ではない）
E1124	Social media manager - Responsable des médias sociaux	関連（対応ではない）暫定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

スペイン職業分類との対応（CNO-11）

この職業と CNO-11 の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

CNO-11 コード	CNO-11 名称（スペイン語）	関係
2652	Profesionales de relaciones públicas	範囲が同じ
3535	Portavoces y agentes de relaciones públicas	この職業のほうが広い暫定

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

ドイツ職業分類との対応（KldB）

この職業と KldB の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

KldB コード	KldB 名称（ドイツ語）	関係
92203	Berufe in der Öffentlichkeitsarbeit - komplexe Spezialistentätigkeiten	この職業のほうが狭い暫定
92204	Berufe in der Öffentlichkeitsarbeit - hoch komplexe Tätigkeiten	この職業のほうが広い暫定

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本職業分類との対応（JSCO）

この職業と JSCO の職業との対応で、AI Changing Work が AI モデルを用いて判定したものです。関係はこの職業の側から読みます。

JSCO コード	JSCO 名称（日本語）	関係
259	その他の一般事務従事者	関連（対応ではない）

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

このページのデータの出典・ライセンスと AI Changing Work による改変・翻訳の告知：クレジットと出典