Especialistas em Relações Públicas
Vendas e MarketingExposição à IA
- Fonte dos dados: BLSPublicado: 2026-08
Muito alto· relativa
BaixoQuatro faixas relativasMuito altoValor por grupo ocupacional
Escala, base e fonte
Quatro faixas relativas (Baixo / Moderado / Alto / Muito alto)
831 ocupações detalhadas da tabela de projeções de emprego do BLS. O valor é atribuído por código da National Employment Matrix (NEM), pelo que as ocupações que partilham um código NEM recebem a mesma banda
- Fonte dos dados: AnthropicPublicado: 2026-03
0.453
0.000Intervalo dos valores aqui apresentados0.745Escala, base e fonte
Índice de exposição observada, 0–1 tal como publicado
Mapeado sobre tarefas O*NET
- Fonte dos dados: ILOPublicado: 2025
0.43
0.09Intervalo dos valores aqui apresentados0.70Valor por grupo ocupacional
Escala, base e fonte
Índice de exposição à IA generativa, 0–1 tal como publicado
Grupo de base CITP-08 — todas as ocupações com o mesmo código recebem este valor
Calculado por este site, não publicado pela OIT: das 1.012 ocupações que este site liga ao conjunto de dados da OIT, 30% atingem ou superam este valor.
Que tipo de valor esta fonte publica
A categoria de BLS é uma posição relativa, não um nível absoluto, e também não é uma medição de primeira mão: agrupa em quatro faixas as posições percentis da ocupação em vários estudos publicados. Não é uma previsão de emprego ou de salários, não é uma probabilidade de adoção e não distingue automação de aumento.
Task-level exposure
Apenas tarefas expostas| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.27-3031 | 0.219152.0 | 0.029321.4 |
Write press releases or other media communications to promote clients.27-3031 | 0.091221.6 | 0.00755.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.27-3031 | 0.03889.2 | 0.018013.2 |
Coach client representatives in effective communication with the public or with employees.27-3031 | 0.01854.4 | 0.00614.5 |
Update and maintain content posted on the Web.27-3031 | 0.01573.7 | 0.046233.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.27-3031 | 0.00992.3 | 0.013610.0 |
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.27-3031 | 0.00701.7 | 0.00705.1 |
Prepare or deliver speeches to further public relations objectives.27-3031 | 0.00631.5 | —0 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.27-3031 | 0.00561.3 | 0.00423.1 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.27-3031 | 0.00501.2 | —0 |
| Not observed on any surface — 6 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | —0 | —0 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | —0 | —0 |
Coordinate public responses to environmental management incidents or conflicts. | —0 | —0 |
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues. | —0 | —0 |
Purchase advertising space or time as required to promote client's product or agenda. | —0 | —0 |
Develop marketing campaigns for environmental technologies or services. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare or deliver speeches to further public relations objectives.O*NET Task ID 1773 | 1.0 |
Write press releases or other media communications to promote clients.O*NET Task ID 20554 | 1.0 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.O*NET Task ID 20557 | 1.0 |
Post and update content on the company's Web site and social media outlets.O*NET Task ID 23951 | 1.0 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.O*NET Task ID 1764 | 0.5 |
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.O*NET Task ID 1767 | 0.5 |
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.O*NET Task ID 1768 | 0.5 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.O*NET Task ID 1769 | 0.5 |
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.O*NET Task ID 1770 | 0.5 |
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.O*NET Task ID 1771 | 0.5 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.O*NET Task ID 1765 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page