Advertising and Promotions Managers

O*NET-SOC 代码: 11-2011.00

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

数据来源: BLS发布时间: 2026-08
很高· 相对
低四级相对区间很高
职业群单位数值
尺度 · 母数 · 来源
四级相对类别（低 / 中等 / 高 / 很高）
以BLS就业预测表中831个细分职业为基数。取值按 NEM（全国就业矩阵）代码给定，因此共用同一 NEM 代码的职业得到相同分档
来源数据集（XLSX 文件下载）
数据来源: Anthropic发布时间: 2026-03
0.173
0.000此处所载数值的范围0.745
尺度 · 母数 · 来源
观测暴露度指数，按发布原值0–1
以O*NET任务映射为基准
按 SOC 2018 职业发布的数值；具有相同 SOC 2018 代码的所有 O*NET 职业均显示此值
来源数据集（CSV 文件下载）
数据来源: ILO发布时间: 2025
0.39
0.09此处所载数值的范围0.70
职业群单位数值
尺度 · 母数 · 来源
生成式AI暴露度指数，按发布原值0–1
按 ISCO-08 细类（4 位）发布的数值。按原样应用美国劳工统计局（BLS）的官方对照表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）关联到本职业，对应关系为全部或部分对应
来源数据集（PDF 文件下载）

该来源发布的是什么性质的数值

BLS的类别是相对排位而非绝对水平，也不是一手测量：它把多项已发表研究给出的职业百分位排名归并为四个等级。它不是就业或工资预测，不是采用概率，也不区分自动化与增强。

Task-level exposure

仅显示有暴露的工作

已评分任务 30 项 · β ≥ 0.5 的任务 28 项（93.3%）

β = 直接暴露（E1）+ 0.5 × 借助工具时的暴露（E2），依据原始代码库的定义。

原始单位：O*NET 27.2 任务 → O*NET 31.0 职业代码
所有已评分任务均在 O*NET 31.0 任务列表中。

来源: OpenAI "GPTs are GPTs" exposure rubric
版本: gh-main-0471612
许可: MIT License, Copyright (c) 2024 OpenAI

以下为 O*NET-SOC 2010 职业 11-2011.00 Advertising and Promotions Managers; 11-2011.01 Green Marketers 的工作任务，由本站依据 O*NET-SOC 2010→2019 官方对照表关联到此职业

Task (O*NET 20.1)	Claude.aiRaw / share %
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. 11-2011.00	0.055924.3
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. 11-2011.00	0.045719.9
Analyze the effectiveness of marketing tactics or channels. 11-2011.01	0.040717.7
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. 11-2011.01	0.036816.0
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. 11-2011.01	0.01305.7
Generate or identify sales leads for green products and technologies. 11-2011.01	0.00903.9
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. 11-2011.01	0.00542.4
Gather and organize information to plan advertising campaigns. 11-2011.00	0.00431.9
Write marketing content for green product web sites, brochures, or other communication media. 11-2011.01	0.00361.6
Represent company at trade association meetings to promote products. 11-2011.00	0.00331.4
Revise existing marketing plans or campaigns for green products, technologies, or services. 11-2011.01	0.00301.3
Analyze green product marketing or sales trends to forecast future conditions. 11-2011.01	0.00271.2
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. 11-2011.00	0.00261.1
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. 11-2011.00	0.00220.9
Identify marketing channels for green products or services. 11-2011.01	0.00150.7
再显示 5 项工作 ▾收起 ▴
Not observed on any surface — 26 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states.
Prepare budgets and submit estimates for program costs as part of campaign plan development.	—0
Assist with annual budget development.	—0
Prepare and negotiate advertising and sales contracts.	—0
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.	—0
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.	—0
Confer with clients to provide marketing or technical advice.	—0
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.	—0
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.	—0
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.	—0
Plan and execute advertising policies and strategies for organizations.	—0
Direct and coordinate product research and development.	—0
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.	—0
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.	—0
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.	—0
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.	—0
Train and direct workers engaged in developing and producing advertisements.	—0
Coordinate with the media to disseminate advertising.	—0
Contact organizations to explain services and facilities offered.	—0
Manage sales team including setting goals, providing incentives, and evaluating employee performance.	—0
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.	—0
Monitor green-related industry statistics or literature to identify trends.	—0
Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.	—0
Attend or participate in conferences, community events, and promotional events related to green products or technologies.	—0
Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.	—0
Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.	—0
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.	—0

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task (O*NET 27.2)	βE1 + 0.5 × E2
Prepare budgets and submit estimates for program costs as part of campaign plan development. O*NET Task ID 3223	0.5
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. O*NET Task ID 3224	0.5
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. O*NET Task ID 3226	0.5
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. O*NET Task ID 3227	0.5
Prepare and negotiate advertising and sales contracts. O*NET Task ID 3228	0.5
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. O*NET Task ID 3229	0.5
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. O*NET Task ID 3231	0.5
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. O*NET Task ID 3233	0.5
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. O*NET Task ID 3234	0.5
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. O*NET Task ID 3235	0.5
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. O*NET Task ID 3236	0.5
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. O*NET Task ID 3237	0.5
Plan and execute advertising policies and strategies for organizations. O*NET Task ID 3238	0.5
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. O*NET Task ID 3239	0.5
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. O*NET Task ID 3240	0.5
Train and direct workers engaged in developing and producing advertisements. O*NET Task ID 3241	0.5
Coordinate with the media to disseminate advertising. O*NET Task ID 3242	0.5
Contact organizations to explain services and facilities offered. O*NET Task ID 3243	0.5
Direct and coordinate product research and development. O*NET Task ID 3244	0.5
Manage sales team, including setting goals, providing incentives, and evaluating employee performance. O*NET Task ID 18586	0.5
Analyze marketing or sales trends to forecast future conditions. O*NET Task ID 21217	0.5
Analyze the effectiveness of marketing tactics or channels. O*NET Task ID 21218	0.5
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. O*NET Task ID 21220	0.5
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. O*NET Task ID 21221	0.5
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. O*NET Task ID 21222	0.5
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. O*NET Task ID 21223	0.5
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. O*NET Task ID 21224	0.5
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. O*NET Task ID 21225	0.5
再显示 18 项工作 ▾收起 ▴
Represent company at trade association meetings to promote products. O*NET Task ID 3245	0.0
Attend or participate in conferences, community events, and promotional events related to products or technologies. O*NET Task ID 21219	0.0

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 全部任务（30 项）

本职业在 O*NET 31.0 中的全部任务（英文原文；任务类型为核心或补充）。暴露值不列在此清单中，而在上方表格里，位于各来源所用 O*NET 版本的任务表述旁。

任务（O*NET 31.0）	类型
Prepare budgets and submit estimates for program costs as part of campaign plan development.	核心
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.	核心
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.	核心
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.	核心
Prepare and negotiate advertising and sales contracts.	核心
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.	核心
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.	核心
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.	核心
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.	核心
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.	核心
Coordinate with the media to disseminate advertising.	核心
Contact organizations to explain services and facilities offered.	核心
Represent company at trade association meetings to promote products.	核心
Analyze marketing or sales trends to forecast future conditions.	核心
Analyze the effectiveness of marketing tactics or channels.	核心
Attend or participate in conferences, community events, and promotional events related to products or technologies.	核心
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.	核心
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.	核心
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.	核心
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.	核心
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.	核心
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.	核心
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.	补充
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.	补充
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.	补充
Plan and execute advertising policies and strategies for organizations.	补充
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.	补充
Train and direct workers engaged in developing and producing advertisements.	补充
Direct and coordinate product research and development.	补充
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.	补充

就业展望（BLS）

就业人数，2025: 33K
预计就业人数，2035: 32K
变化 (2025–35): -3.7%
年薪中位数，2025: $133,660
入职通常所需学历: Bachelor's degree

最低 $30,890BLS EP 2025–35 中 825 个细分职业的工资中位数范围最高 $559,030

来源: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韩国职业分类关联（KSCO）

来自 AI Changing Work 制作的 Korea Occupation Direct Crosswalk v1.1 当前版本的关联。关系值从 O*NET-SOC 职业一侧解读。

KSCO 代码	KSCO 名称	关系	状态
12202	광고 및 홍보 관리자	本职业范围更窄	已确认
28331	광고 전문가	有重叠，但不相同	已确认

关系与状态的定义(kr-direct v1.1)

国际劳工组织（ILO）职业说明

以下 ISCO-08 职业组由 AI Changing Work 原样套用美国劳工统计局（BLS）发布的对照表（2018 SOC→2010 SOC、2010 SOC→ISCO-08）、不逐案取舍，与本职业相关联；每项关联可能是完全对应，也可能是部分对应。

ISCO-08 1222Advertising and Public Relations Managers
广告和公共关系经理

自行翻译

自行翻译 · 非 ISCO 官方词汇 — 未经国际劳工组织审核。

以下定义、任务和职业示例是 ILO 对该 ISCO-08 职业组的描述，而不是对本职业的描述。

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

任务

(a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) leading and managing the activities of advertising and public relations staff;
(e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) establishing and directing operational and administrative procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of staff.

职业示例

Advertising manager · Public relations manager

Sources: ILO ISCO-08 — details: Credits

ESCO 职业词汇

以下每一项都是在已公开的ESCO-O*NET Crosswalk（第 1 版，2022 年）中与本职业逐项对应的。对应类型出自该对照表；表述出自 AI Changing Work。

promotion managerESCO 1221.3.3范围相同
Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
advertising managerESCO 1222.1.1有重叠，但不相同
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
advertising specialistESCO 2431.3有重叠，但不相同
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

来源: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

许可: CC BY 4.0 (EU Reuse Notice)

查看原文

ESCO reuse terms and the modification notice are in Credits.

法国职业分类关联（ROME）

本职业与 ROME 4.0 职业条目（fiche）之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。标为「暂定」的关联仅凭同一模型系列（Claude）两位判定者的判定采纳，或对其判定适用运营方规则后采纳，因此其依据弱于已确认的关联。

ROME 代码	ROME 名称（法语）	关系
E1401	Chef / Cheffe de publicité	本职业范围更宽
E1415	Directeur / Directrice de la production publicitaire	本职业范围更宽
M1706	Chef / Cheffe de promotion des ventes	本职业范围更宽
E1412	Directeur / Directrice média	本职业范围更宽暂定
M1712	Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique	本职业范围更宽暂定
E1402	Média planneur / Média planneuse	相关，但不对应
E1404	Assistant / Assistante en publicité	相关，但不对应
E1408	Responsable trafic création	相关，但不对应
E1413	Chef / Cheffe de projet publicitaire	相关，但不对应
E1414	Chargé / Chargée de diffusion publicitaire	相关，但不对应暂定
M1714	Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique	相关，但不对应暂定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

西班牙职业分类关联（CNO-11）

本职业与 CNO-11 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

CNO-11 代码	CNO-11 名称（西班牙语）	关系
1222	Directores de publicidad y relaciones públicas	本职业范围更窄

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

德国职业分类关联（KldB）

本职业与 KldB 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

KldB 代码	KldB 名称（德语）	关系
92194	Führungskräfte - Werbung und Marketing	本职业范围更窄暂定
92114	Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten	相关，但不对应暂定

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本职业分类关联（JSCO）

本职业与 JSCO 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

JSCO 代码	JSCO 名称（日语）	关系
031	会社管理職員	本职业范围更窄暂定

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

本页数据的来源与许可，以及 AI Changing Work 的修改与翻译说明：致谢与来源