Search Marketing Strategists

Business and Financial Operations Occupations
O*NET-SOC 代码
13-1161.01

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • 数据来源: BLS发布时间: 2026-08

    很高· 相对

    低四级相对区间很高

    职业群单位数值

    尺度 · 母数 · 来源

    四级相对类别（低 / 中等 / 高 / 很高）

    以BLS就业预测表中831个细分职业为基数。取值按 NEM（全国就业矩阵）代码给定，因此共用同一 NEM 代码的职业得到相同分档

    来源数据集（XLSX 文件下载）

  • 数据来源: Anthropic发布时间: 2026-03

    0.648

    0.000此处所载数值的范围0.745

    职业群单位数值

    尺度 · 母数 · 来源

    观测暴露度指数，按发布原值0–1

    以O*NET任务映射为基准

    按 SOC 2018 职业发布的数值；具有相同 SOC 2018 代码的所有 O*NET 职业均显示此值

    来源数据集（CSV 文件下载）

  • 数据来源: ILO发布时间: 2025

    0.55

    0.09此处所载数值的范围0.70

    职业群单位数值

    尺度 · 母数 · 来源

    生成式AI暴露度指数，按发布原值0–1

    按 ISCO-08 细类（4 位）发布的数值。按原样应用美国劳工统计局（BLS）的官方对照表（ISCO-08→2010 SOC、2010 SOC→2018 SOC）关联到本职业，对应关系为全部或部分对应

    来源数据集（PDF 文件下载）

该来源发布的是什么性质的数值

BLS的类别是相对排位而非绝对水平，也不是一手测量：它把多项已发表研究给出的职业百分位排名归并为四个等级。它不是就业或工资预测，不是采用概率，也不区分自动化与增强。

Task-level exposure

仅显示有暴露的工作

已评分任务 36 项 · β ≥ 0.5 的任务 36 项（100.0%）

β = 直接暴露（E1）+ 0.5 × 借助工具时的暴露（E2），依据原始代码库的定义。

  • 原始单位：O*NET 27.2 任务 → O*NET 31.0 职业代码
  • 所有已评分任务均在 O*NET 31.0 任务列表中。
来源
OpenAI "GPTs are GPTs" exposure rubric
版本
gh-main-0471612
许可
MIT License, Copyright (c) 2024 OpenAI

以下为 O*NET-SOC 2010 职业 15-1199.10 Search Marketing Strategists 的工作任务，由本站依据 O*NET-SOC 2010→2019 官方对照表关联到此职业

Task (O*NET 20.1)Claude.aiRaw / share %APIRaw / share %
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

15-1199.10

0.329363.10.293659.4
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

15-1199.10

0.03687.10.03046.2
Create content strategies for digital media.

15-1199.10

0.03226.20.01513.1
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

15-1199.10

0.02795.30.03126.3
Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.

15-1199.10

0.02414.60.02996.0
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

15-1199.10

0.01452.80.01042.1
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

15-1199.10

0.01402.70.01753.5
Execute or manage social media campaigns to inform search marketing tactics.

15-1199.10

0.00881.70.00711.4
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

15-1199.10

0.00651.30.01382.8
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

15-1199.10

0.00631.20.00972.0
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

15-1199.10

0.00450.90.00671.4
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

15-1199.10

0.00450.9—0
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

15-1199.10

0.00370.70.00430.9
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

15-1199.10

0.00350.70.00791.6
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

15-1199.10

0.00330.60.00470.9
Conduct financial modeling for online marketing programs or Web site revenue forecasting.

15-1199.10

0.00160.3—0
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
—00.00671.4
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
—00.00260.5
Implement online customer service processes to ensure positive and consistent user experiences.
—00.00240.5
Not observed on any surface — 17 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
—0—0
Assist in the evaluation or negotiation of contracts with vendors or online partners.
—0—0
Propose online or multiple-sales-channel campaigns to marketing executives.
—0—0
Participate in the development or implementation of online marketing strategy.
—0—0
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
—0—0
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
—0—0
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
—0—0
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
—0—0
Execute and manage communications with digital journalists or bloggers.
—0—0
Execute or manage banner, video, or other non-text link ad campaigns.
—0—0
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
—0—0
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
—0—0
Resolve product availability problems in collaboration with customer service staff.
—0—0
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
—0—0
Assist in the development of online transactional or security policies.
—0—0
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
—0—0
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
—0—0

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

O*NET 31.0 全部任务（36 项）

本职业在 O*NET 31.0 中的全部任务（英文原文；任务类型为核心或补充）。暴露值不列在此清单中，而在上方表格里，位于各来源所用 O*NET 版本的任务表述旁。

任务（O*NET 31.0）类型
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.核心
Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.核心
Propose online or multiple-sales-channel campaigns to marketing executives.核心
Participate in the development or implementation of online marketing strategy.核心
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.核心
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.核心
Conduct financial modeling for online marketing programs or Web site revenue forecasting.核心
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.核心
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.核心
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.核心
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.核心
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.核心
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.核心
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.核心
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.核心
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.核心
Create content strategies for digital media.核心
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.核心
Execute or manage social media campaigns to inform search marketing tactics.核心
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.核心
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.核心
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.核心
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.核心
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).核心
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.核心
Resolve product availability problems in collaboration with customer service staff.补充
Implement online customer service processes to ensure positive and consistent user experiences.补充
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.补充
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.补充
Assist in the evaluation or negotiation of contracts with vendors or online partners.补充
Assist in the development of online transaction or security policies.补充
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.补充
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.补充
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).补充
Execute and manage communications with digital journalists or bloggers.补充
Execute or manage banner, video, or other non-text link ad campaigns.补充

职业信息

就业展望（BLS）

这些数值属于整个 SOC 13-1161 组（Market research analysts and marketing specialists），并非仅属于该 O*NET 职业。

就业人数，2025
953K
预计就业人数，2035
1.0M
变化 (2025–35)
+7%
年薪中位数，2025
$78,760
入职通常所需学历
Bachelor's degree
最低 $30,890BLS EP 2025–35 中 825 个细分职业的工资中位数范围最高 $559,030

来源: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

韩国职业分类关联（KSCO）

来自 AI Changing Work 制作的 Korea Occupation Direct Crosswalk v1.1 当前版本的关联。关系值从 O*NET-SOC 职业一侧解读。

KSCO 代码KSCO 名称关系状态
28312마케팅 전문가本职业范围更窄已确认

关系与状态的定义(kr-direct v1.1)

国际劳工组织（ILO）职业说明

以下 ISCO-08 职业组由 AI Changing Work 原样套用美国劳工统计局（BLS）发布的对照表（2018 SOC→2010 SOC、2010 SOC→ISCO-08）、不逐案取舍，与本职业相关联；每项关联可能是完全对应，也可能是部分对应。

  • ISCO-08 2431Advertising and Marketing Professionals

    广告和市场营销专业人员

自行翻译

自行翻译 · 非 ISCO 官方词汇 — 未经国际劳工组织审核。

以下定义、任务和职业示例是 ILO 对该 ISCO-08 职业组的描述，而不是对本职业的描述。

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

任务

  • (a) planning, developing and organizing advertising policies and campaigns to support sales objectives;
  • (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
  • (c) writing advertising copy and media scripts, and arranging television and film production and media placement;
  • (d) collecting and analysing data regarding consumer patterns and preferences;
  • (e) interpreting and predicting current and future consumer trends;
  • (f) researching potential demand and market characteristics for new goods and services;
  • (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
  • (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
  • (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

职业示例

Advertising specialist · Marketing specialist · Market research analyst

Sources: ILO ISCO-08 — details: Credits

ESCO 职业词汇

以下每一项都是在已公开的ESCO-O*NET Crosswalk（第 1 版，2022 年）中与本职业逐项对应的。对应类型出自该对照表；表述出自 AI Changing Work。

  • search engine optimisation expertESCO 2513.2范围相同

    Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

  • advertising specialistESCO 2431.3有重叠，但不相同

    Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

  • market research analystESCO 2431.11有重叠，但不相同

    Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

  • marketeerESCO 2431.10有重叠，但不相同

    Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

  • network marketerESCO 2431.13有重叠，但不相同

    Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.

  • online community managerESCO 2432.5有重叠，但不相同

    Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.

  • online marketerESCO 2431.10.4有重叠，但不相同

    Online marketers use e-mail, internet and social media in order to market goods and brands.

来源: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

许可: CC BY 4.0 (EU Reuse Notice)

查看原文

ESCO reuse terms and the modification notice are in Credits.

法国职业分类关联（ROME）

本职业与 ROME 4.0 职业条目（fiche）之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。标为「暂定」的关联仅凭同一模型系列（Claude）两位判定者的判定采纳，或对其判定适用运营方规则后采纳，因此其依据弱于已确认的关联。

ROME 代码ROME 名称（法语）关系
E1405Référenceur / Référenceuse web范围相同暂定
E1410Responsable programmatique本职业范围更宽暂定
M1434Développeur / Développeuse d'audience本职业范围更宽暂定
M1718Chargé / Chargée de marketing digital有重叠，但不相同暂定
E1101Community manager相关，但不对应
E1409Acheteur / Acheteuse média相关，但不对应
E1403Consultant / Consultante média相关，但不对应暂定
E1407Traffic manager相关，但不对应暂定
E1414Chargé / Chargée de diffusion publicitaire相关，但不对应暂定

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

西班牙职业分类关联（CNO-11）

本职业与 CNO-11 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

CNO-11 代码CNO-11 名称（西班牙语）关系
2651Profesionales de la publicidad y la comercialización本职业范围更窄暂定
2713Analistas, programadores y diseñadores Web y multimedia相关，但不对应暂定

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

德国职业分类关联（KldB）

本职业与 KldB 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

KldB 代码KldB 名称（德语）关系
92113Berufe in Werbung und Marketing - komplexe Spezialistentätigkeiten本职业范围更窄

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

日本职业分类关联（JSCO）

本职业与 JSCO 职业之间的关联，由 AI Changing Work 借助 AI 模型判定。关系从本职业一侧解读。

JSCO 代码JSCO 名称（日语）关系
253企画事務員本职业范围更窄

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

本页数据的来源与许可，以及 AI Changing Work 的修改与翻译说明：致谢与来源