বিজ্ঞাপন এবং প্রচার ব্যবস্থাপক

ব্যবস্থাপনা

AI এক্সপোজার

ডেটার উৎস: BLSপ্রকাশকাল: 2026-08
অত্যন্ত উচ্চ· আপেক্ষিক
কমচারটি আপেক্ষিক স্তরঅত্যন্ত উচ্চ
পেশা-গোষ্ঠী পর্যায়ের মান
স্কেল, ভিত্তি ও উৎস
চারটি আপেক্ষিক স্তর (কম / মাঝারি / উচ্চ / অত্যন্ত উচ্চ)
BLS কর্মসংস্থান পূর্বাভাস সারণির 831টি বিস্তারিত পেশার ভিত্তিতে। মান NEM (ন্যাশনাল এমপ্লয়মেন্ট ম্যাট্রিক্স) কোড অনুযায়ী দেওয়া হয়, তাই একই NEM কোডের পেশাগুলি একই ব্যান্ড পায়
উৎস ডেটাসেট (XLSX ফাইল ডাউনলোড)
ডেটার উৎস: Anthropicপ্রকাশকাল: 2026-03
0.173
0.000এখানে থাকা মানগুলোর পরিসর0.745
স্কেল, ভিত্তি ও উৎস
পর্যবেক্ষিত এক্সপোজার সূচক, প্রকাশিত রূপে 0–1
O*NET টাস্কে ম্যাপ করা
উৎস ডেটাসেট
ডেটার উৎস: ILOপ্রকাশকাল: 2025
0.39
0.09এখানে থাকা মানগুলোর পরিসর0.70
পেশা-গোষ্ঠী পর্যায়ের মান
স্কেল, ভিত্তি ও উৎস
জেনারেটিভ AI এক্সপোজার সূচক, প্রকাশিত রূপে 0–1
ISCO-08 ইউনিট গ্রুপ — একই কোডের সব পেশা এই মানই পায়
এটি এই সাইটের হিসাব, ILO-এর প্রকাশিত সংখ্যা নয়: এই সাইট ILO ডেটাসেটের সঙ্গে যুক্ত করা ১,০১২টি পেশার মধ্যে 44% এই মানের সমান বা তার বেশি।
উৎস ডেটাসেট

এই উৎস কী ধরনের মান প্রকাশ করে

BLS-এর শ্রেণিবিভাগ একটি আপেক্ষিক র্যাঙ্ক, পরম মাত্রা নয়, এবং এটি সরাসরি পরিমাপও নয়: এটি কয়েকটি প্রকাশিত গবেষণায় পাওয়া পেশার পার্সেন্টাইল র্যাঙ্কগুলিকে চারটি স্তরে ভাগ করে। এটি কর্মসংস্থান বা মজুরির পূর্বাভাস নয়, গ্রহণের সম্ভাবনাও নয়, এবং এটি স্বয়ংক্রিয়তা ও সম্প্রসারণের মধ্যে পার্থক্য করে না।

Task-level exposure

24টি লুকানো কাজ দেখুন

Task	Claude.aiRaw / share %	APIRaw / share %
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. 11-2011	0.440066.7	0.100043.5
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. 11-2011	0.180027.3	0.040017.4
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. 11-2011	0.03004.5	0.040017.4
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. 11-2011	0.01001.5	0.01004.3
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. 11-2011	0.00000.0	0.02008.7
Analyze the effectiveness of marketing tactics or channels.	—0	0.02008.7

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task	βE1 + 0.5 × E2
Prepare budgets and submit estimates for program costs as part of campaign plan development. O*NET Task ID 3223	0.5
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. O*NET Task ID 3224	0.5
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. O*NET Task ID 3226	0.5
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. O*NET Task ID 3227	0.5
Prepare and negotiate advertising and sales contracts. O*NET Task ID 3228	0.5
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. O*NET Task ID 3229	0.5
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. O*NET Task ID 3231	0.5
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. O*NET Task ID 3233	0.5
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. O*NET Task ID 3234	0.5
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. O*NET Task ID 3235	0.5
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. O*NET Task ID 3236	0.5
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. O*NET Task ID 3237	0.5
Plan and execute advertising policies and strategies for organizations. O*NET Task ID 3238	0.5
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. O*NET Task ID 3239	0.5
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. O*NET Task ID 3240	0.5
Train and direct workers engaged in developing and producing advertisements. O*NET Task ID 3241	0.5
Coordinate with the media to disseminate advertising. O*NET Task ID 3242	0.5
Contact organizations to explain services and facilities offered. O*NET Task ID 3243	0.5
Direct and coordinate product research and development. O*NET Task ID 3244	0.5
Manage sales team, including setting goals, providing incentives, and evaluating employee performance. O*NET Task ID 18586	0.5
Analyze marketing or sales trends to forecast future conditions. O*NET Task ID 21217	0.5
Analyze the effectiveness of marketing tactics or channels. O*NET Task ID 21218	0.5
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. O*NET Task ID 21220	0.5
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. O*NET Task ID 21221	0.5
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. O*NET Task ID 21222	0.5
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. O*NET Task ID 21223	0.5
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. O*NET Task ID 21224	0.5
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. O*NET Task ID 21225	0.5
আরও 18টি কাজ দেখুন ▾কম দেখুন ▴

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

পেশাগত তথ্য

ILO

আইএলও পেশাগত বিবরণ

Advertising and Public Relations Managers

বিজ্ঞাপন ও জনসংযোগ ব্যবস্থাপক

উৎস: বাংলা পেশার নামসমূহ বাংলাদেশ পরিসংখ্যান ব্যুরো (বিবিএস) প্রকাশিত 'বাংলাদেশ পেশাগত শ্রেণিবিন্যাস (বিএসসিও)-২০২০, ভলিউম-২' থেকে অপরিবর্তিতভাবে উদ্ধৃত। উৎস: https://bbs.gov.bd/pages/static-pages/6922dce2933eb65569e128ee । বিএসসিও-২০২০ আইএলও-এর আইএসসিও-০৮ (CC BY 4.0) এর ভিত্তিতে প্রণীত। এই উপস্থাপনা বিবিএস বা আইএলও কর্তৃক প্রস্তুত, পর্যালোচিত বা অনুমোদিত নয়।

মূল উৎস দেখুন অপসারণের অনুরোধ

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

কার্য

(a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) leading and managing the activities of advertising and public relations staff;
(e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) establishing and directing operational and administrative procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of staff.

উদাহরণ পেশা

Advertising manager · Public relations manager

ISCO-08 1222

Sources: ILO ISCO-08 (CC BY 4.0) — details: Credits

KEIS'25

Shown in the original Korean. This dataset is published under KOGL Type 4, which prohibits derivative works including translation, so the text is reproduced unaltered.

마케팅 및 광고·홍보 관리자KNOW K000000919
Job outlook: 증가(11%) 현상유지(23%) 감소(64%)
Wages (10,000 KRW): lower(25%) 4.875K average(50%) 6.55K upper(25%) 8.625K
minacross 461 KNOW occupationsmax
Job satisfaction: 66.6
minacross 461 KNOW occupationsmax
Details
Duties
- -신문사, 라디오 및 텔레비전 방송국, 경기장 및 문화단체, 공연장, 광고대행사 등과 광고계약을 체결하거나, 광고 전반을 위임하여 관리한다.
- -기업이나 단체의 이미지 관리 또는 원하는 여론 조성을 위해 기업 혹은 단체의 계획, 업적, 견해 등을 매스컴을 통해 일반대중에게 알리는 홍보프로그램을 기획하고 실행한다.
- -제품 및 용역 등의 판매를 위한 광고를 위해 시장규모, 예상 시장점유율, 경쟁사의 광고 지출규모, 생산비, 유통비용, 마진 등을 고려하여 광고예산을 산정하고 실행한다.
- -광고홍보부서의 사무원들을 지휘·감독한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
창의력(98) · 재정 관리(97) · 글쓰기(97) · 말하기(96) · 모니터링(Monitoring)(96)
Knowledge
영업과 마케팅(92) · 경영 및 행정(85) · 사무(84) · 디자인(84) · 경제와 회계(81)
Work environment
결과에 대한 책임(93) · 다른 사람들을 조율하거나 이끌기(92) · 연설, 발표, 회의하기(92) · 재택근무(91) · 의사결정 권한(90)
Related occupations
경영 지원 관리자 · 정부 행정 관리자 · 금융관리자 · 보험관리자
경영 지원 관리자KNOW K000001059
Job outlook: 증가(11%) 현상유지(25%) 감소(62%)
Wages (10,000 KRW): lower(25%) 8.0K average(50%) 10.0K upper(25%) 15.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 72.2
minacross 461 KNOW occupationsmax
Details
Duties
- -경영진단 및 컨설팅, 신용조사, 사업 중개, 상품전시 및 행사대행, 사무관련 대행 서비스, 사업시설 운영관리 등과 같은 경영 및 행정지원 업무를 수행하는 사업체의 운영을 기획, 조직, 지시하며 관리한다.
- -의뢰 프로젝트, 계약, 그리고 장비 및 공급품에 대한 예산을 계획하고 집행·관리한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
재정 관리(100) · 조직체계의 분석 및 평가(100) · 인적자원 관리(99) · 판단과 의사결정(99) · 협상(99)
Knowledge
인사(93) · 경영 및 행정(91) · 경제와 회계(90) · 사무(85) · 법(83)
Work environment
재택근무(96) · 이미지/평판/재정에 미치는 강도(94) · 갈등 상황(94) · 결과에 대한 책임(92) · 전화 대화하기(91)
Related occupations
마케팅 및 광고·홍보 관리자 · 정부 행정 관리자 · 금융관리자 · 보험관리자
정부 행정 관리자KNOW K000001081
Job outlook: 증가(6%) 현상유지(69%) 감소(25%)
Wages (10,000 KRW): lower(25%) 6.725K average(50%) 7.2K upper(25%) 9.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 76.6
minacross 461 KNOW occupationsmax
Details
Duties
- -행정 분야별 정책을 수립하고 집행하며, 예산을 편성한다.
- -고객, 정부기관 및 다른 기관과 교섭한다.
- -인적 및 회계 자원의 이용을 기획·통제하고 전체 근로자의 동향을 파악한다.
- -종합적 행정업무 수행 계획을 수립하고 집행을 지휘하며 조정한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
인적자원 관리(98) · 조직체계의 분석 및 평가(97) · 재정 관리(93) · 판단과 의사결정(93) · 협상(91)
Knowledge
경영 및 행정(89) · 인사(87) · 사무(83) · 경제와 회계(82) · 법(79)
Work environment
결과에 대한 책임(97) · 건강 및 안전에 대한 책임(95) · 자동화 정도(95) · 이미지/평판/재정에 미치는 강도(93) · 공문, 문서 주고받기(92)
Related occupations
마케팅 및 광고·홍보 관리자 · 경영 지원 관리자 · 금융관리자 · 보험관리자
금융관리자KNOW K000001210
Job outlook: 증가(6%) 현상유지(45%) 감소(48%)
Wages (10,000 KRW): lower(25%) 7.5K average(50%) 10.0K upper(25%) 15.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 74.5
minacross 461 KNOW occupationsmax
Details
Duties
- -[은행관리자] 은행, 신탁회사, 신용조합이나 유사한 금융기관 또는 개인의 사업대출, 예금인수, 증권매매, 투자자금의 운용, 신탁관리, 부동산이나 기타 관련 활동의 청산을 맡고 있는 기관의 부서 운영을 계획, 조직, 지휘하고 관리한다.
- -법인회사 및 개인고객을 면담하고 고객 문의에 응대한다.
- -대출, 신용 신청서를 분석, 검토하여 승인하거나 거부한다.
- -[증권관리자] 개인이나 조직의뢰인을 대리하여 주식, 채권이나 기타 투자양식을 매매하는 사업체나 부서의 운영을 계획, 조직, 지휘하며 관리한다.
- -[신용관리자] 산업 또는 상업조직의 신용부서의 활동을 계획, 조직, 지휘 및 관리한다.
- -법인회사, 상업 및 개인 대출 계좌를 관리한다.
- -신용신청서를 승인하거나 거부하며 신용한도를 정하고 상환계획이나 일정을 결정한다.
- -연체나 체납계좌의 수금을 확보한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
재정 관리(100) · 조직체계의 분석 및 평가(98) · 전산(98) · 모니터링(Monitoring)(97) · 판단과 의사결정(97)
Knowledge
경제와 회계(95) · 경영 및 행정(90) · 인사(87) · 사무(85) · 법(79)
Work environment
의사결정 가능성(97) · 재택근무(97) · 치열한 경쟁(97) · 의사결정 권한(95) · 결과에 대한 책임(95)
Related occupations
마케팅 및 광고·홍보 관리자 · 경영 지원 관리자 · 정부 행정 관리자 · 보험관리자
보험관리자KNOW K000007471
Job outlook: 증가(23%) 현상유지(30%) 감소(47%)
Wages (10,000 KRW): lower(25%) 5.0K average(50%) 6.35K upper(25%) 7.05K
minacross 461 KNOW occupationsmax
Job satisfaction: 70
minacross 461 KNOW occupationsmax
Details
Duties
- -보험청약자의 재정적 지위, 나이, 직업, 재산, 부동산의 가치와 상태 등을 기초로 청약자의 위험정도를 판단한다.
- -보험청약서, 조사보고서, 건강진단서 등의 서류를 검토한다.
- -보험가입시 회사의 부담위험이 큰 개인 또는 단체의 보유보험계약액을 확인하여 회사부담위험의 정도가 지나치게 과다한 계약인지를 판단한다.
- -연간운영계획을 수립하고 기관별 보험상품 판매실적을 월간·연간으로 분석·평가한다.
- -분석한 실적결과에 따라 대책을 수립하고 시행한다.
- -보험금 지급계획을 수립하여 지급업무와 관련된 지시사항에 대하여 조치와 보고를 한다.
- -보험시장에 대한 정보를 수집하고 보험상품을 홍보한다.
- -직원을 관리하고 타 보험사업자, 의료기관 등과 교섭한다.
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Work abilities
설득(89) · 서비스 지향(88) · 재정 관리(87) · 조직체계의 분석 및 평가(83) · 모니터링(Monitoring)(80)
Knowledge
영업과 마케팅(92) · 경제와 회계(92) · 경영 및 행정(87) · 사무(85) · 인사(85)
Work environment
치열한 경쟁(100) · 재택근무(98) · 연설, 발표, 회의하기(96) · 결과에 대한 책임(96) · 외부 고객 대하기(94)
Related occupations
마케팅 및 광고·홍보 관리자 · 경영 지원 관리자 · 정부 행정 관리자 · 금융관리자

The KNOW occupations and KECO codes listed here were linked to this page's occupation by this site; this is not a correspondence defined by the Korea Employment Information Service or the Ministry of Employment and Labor.

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