Public Relations Managers
Management Occupations- O*NET-SOC code
- 11-2032.00
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.232
0.000Range of values carried here0.745Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Published per SOC 2018 occupation; every O*NET occupation with the same SOC 2018 code carries this value
- Data source: ILOPublished: 2025
0.37–0.42· 3 ISCO-08 groups
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
ILO value for each linked ISCO-08 group
- ISCO-08 1114Senior Officials of Special-interest Organizations0.37
- ISCO-08 1219Business Services and Administration Managers Not Elsewhere Classified0.42
- ISCO-08 1222Advertising and Public Relations Managers0.39
Task-level exposure
Show 10 hidden tasks20 rated tasks · 19 tasks with β ≥ 0.5 (95.0%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
Tasks of O*NET-SOC 2010 occupation 11-2031.00 Public Relations and Fundraising Managers, linked to this occupation by the O*NET-SOC 2010 to 2019 crosswalk
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.11-2031.00 | 0.117046.4 | 0.017323.7 |
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.11-2031.00 | 0.100940.0 | 0.040155.1 |
Draft speeches for company executives and arrange interviews and other forms of contact for them.11-2031.00 | 0.01827.2 | —0 |
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.11-2031.00 | 0.00662.6 | 0.00567.6 |
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.11-2031.00 | 0.00391.5 | 0.00263.5 |
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.11-2031.00 | 0.00361.4 | —0 |
Formulate policies and procedures related to public information programs, working with public relations executives.11-2031.00 | 0.00220.9 | —0 |
Evaluate advertising and promotion programs for compatibility with public relations efforts. | —0 | 0.00375.1 |
Produce films and other video products, regulate their distribution, and operate film library. | —0 | 0.00364.9 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Draft speeches for company executives and arrange interviews and other forms of contact for them.O*NET Task ID 21232 | 1.0 |
Respond to requests for information about employers' activities or status.O*NET Task ID 21244 | 1.0 |
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.O*NET Task ID 21245 | 1.0 |
Assign, supervise, and review the activities of public relations staff.O*NET Task ID 21226 | 0.5 |
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.O*NET Task ID 21227 | 0.5 |
Design and edit promotional publications, such as brochures.O*NET Task ID 21228 | 0.5 |
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.O*NET Task ID 21229 | 0.5 |
Develop, implement, or maintain crisis communication plans.O*NET Task ID 21230 | 0.5 |
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.O*NET Task ID 21231 | 0.5 |
Evaluate advertising and promotion programs for compatibility with public relations efforts.O*NET Task ID 21234 | 0.5 |
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.O*NET Task ID 21235 | 0.5 |
Formulate policies and procedures related to public information programs, working with public relations executives.O*NET Task ID 21236 | 0.5 |
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.O*NET Task ID 21237 | 0.5 |
Maintain company archives.O*NET Task ID 21238 | 0.5 |
Manage communications budgets.O*NET Task ID 21239 | 0.5 |
Manage in-house communication courses.O*NET Task ID 21240 | 0.5 |
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.O*NET Task ID 21241 | 0.5 |
Observe and report on social, economic, and political trends that might affect employers.O*NET Task ID 21242 | 0.5 |
Produce films and other video products, regulate their distribution, and operate film library.O*NET Task ID 21243 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (20)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Assign, supervise, and review the activities of public relations staff. | Core |
| Confer with labor relations managers to develop internal communications that keep employees informed of company activities. | Core |
| Design and edit promotional publications, such as brochures. | Core |
| Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. | Core |
| Develop, implement, or maintain crisis communication plans. | Core |
| Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. | Core |
| Draft speeches for company executives and arrange interviews and other forms of contact for them. | Core |
| Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. | Core |
| Evaluate advertising and promotion programs for compatibility with public relations efforts. | Core |
| Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. | Core |
| Formulate policies and procedures related to public information programs, working with public relations executives. | Core |
| Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. | Core |
| Manage communications budgets. | Core |
| Manage in-house communication courses. | Core |
| Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. | Core |
| Observe and report on social, economic, and political trends that might affect employers. | Core |
| Produce films and other video products, regulate their distribution, and operate film library. | Core |
| Respond to requests for information about employers' activities or status. | Core |
| Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. | Core |
| Maintain company archives. | Supplemental |
0.00/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
None of this occupation's O*NET 29.3 tasks is classified as a physical task.
Occupation information
Employment outlook (BLS)
- Employment, 2025
- 81K
- Projected employment, 2035
- 85K
- Change (2025–35)
- +5.7%
- Median annual wage, 2025
- $146,910
- Typical education needed for entry
- Bachelor's degree
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 12202 | 광고 및 홍보 관리자 | This occupation is narrower | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 1114Senior Officials of Special-interest Organizations
- ISCO-08 1219Business Services and Administration Managers Not Elsewhere Classified
- ISCO-08 1222Advertising and Public Relations Managers
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- public relations managerESCO 1222.1.2Same scope
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
- destination managerESCO 1221.3.1This occupation is broader
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
- public affairs consultantESCO 2432.8Overlapping, not the same
Public affairs consultants function as representatives for a client's goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.
- public relations officerESCO 2432.9Overlapping, not the same
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
- spokespersonESCO 2432.9.1Overlapping, not the same
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| E1109 | Directeur / Directrice de la communication | Same scopeprovisional |
| M1713 | Responsable d'associations de patients en industrie pharmaceutique | Related, not a match |
| E1103 | Chargé / Chargée des relations publiques | Related, not a matchprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 1222 | Directores de publicidad y relaciones públicas | This occupation is narrower |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 92294 | Führungskräfte - Öffentlichkeitsarbeit | Same scope |
| 92204 | Berufe in der Öffentlichkeitsarbeit - hoch komplexe Tätigkeiten | Related, not a match |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 031 | 会社管理職員 | This occupation is narrower |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources