Web and Digital Interface Designers
Computer and Mathematical Occupations- O*NET-SOC code
- 15-1255.00
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.249
0.000Range of values carried here0.745Group-level value
Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Published per SOC 2018 occupation; every O*NET occupation with the same SOC 2018 code carries this value
- Data source: ILOPublished: 2025
0.49–0.60· 4 ISCO-08 groups
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
ILO value for each linked ISCO-08 group
- ISCO-08 2513Web and Multimedia Developers0.60
- ISCO-08 2519Software and Applications Developers and Analysts Not Elsewhere Classified0.55
- ISCO-08 2529Database and Network Professionals Not Elsewhere Classified0.49
- ISCO-08 3514Web Technicians0.53
Task-level exposure
Exposed tasks only30 rated tasks · 30 tasks with β ≥ 0.5 (100.0%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
| Task (O*NET 30.2) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Develop new visual design concepts and modify concepts based on stakeholder feedback.15-1255.00 | 0.390032.8 | 0.080011.6 |
Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.15-1255.00 | 0.350029.4 | 0.330047.8 |
Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.15-1255.00 | 0.300025.2 | 0.100014.5 |
Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.15-1255.00 | 0.09007.6 | 0.150021.7 |
Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.15-1255.00 | 0.03002.5 | 0.01001.4 |
Develop and document style guidelines for Web site content.15-1255.00 | 0.02001.7 | 0.00000.0 |
Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.15-1255.00 | 0.01000.8 | 0.00000.0 |
Conduct user research to determine design requirements and analyze user feedback to improve design quality.15-1255.00 | 0.00000.0 | 0.01001.4 |
Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.15-1255.00 | 0.00000.0 | 0.01001.4 |
Identify or maintain links to and from other Web sites and check links to ensure proper functioning.15-1255.00 | 0.00000.0 | 0.00000.0 |
Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.15-1255.00 | 0.00000.0 | —0 |
| Not observed on any surface — 19 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. | —0 | —0 |
Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites. | —0 | —0 |
Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. | —0 | —0 |
Create searchable indices for Web page content. | —0 | —0 |
Create Web models or prototypes that include physical, interface, logical, or data models. | —0 | —0 |
Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. | —0 | —0 |
Develop or implement procedures for ongoing Web site revision. | —0 | —0 |
Develop system interaction or sequence diagrams. | —0 | —0 |
Document technical factors such as server load, bandwidth, database performance, and browser and device types. | —0 | —0 |
Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. | —0 | —0 |
Perform or direct Web site updates. | —0 | —0 |
Perform Web site tests according to planned schedules, or after any Web site or product revision. | —0 | —0 |
Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware. | —0 | —0 |
Register Web sites with search engines to increase Web site traffic. | —0 | —0 |
Research, document, rate, or select alternatives for Web architecture or technologies. | —0 | —0 |
Respond to user email inquiries, or set up automated systems to send responses. | —0 | —0 |
Select programming languages, design tools, or applications. | —0 | —0 |
Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports. | —0 | —0 |
Write supporting code for Web applications or Web sites. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.O*NET Task ID 21686 | 1.0 |
Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.O*NET Task ID 21687 | 1.0 |
Create searchable indices for Web page content.O*NET Task ID 21690 | 1.0 |
Create Web models or prototypes that include physical, interface, logical, or data models.O*NET Task ID 21691 | 1.0 |
Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.O*NET Task ID 21692 | 1.0 |
Develop and document style guidelines for Web site content.O*NET Task ID 21693 | 1.0 |
Develop or implement procedures for ongoing Web site revision.O*NET Task ID 21695 | 1.0 |
Develop system interaction or sequence diagrams.O*NET Task ID 21696 | 1.0 |
Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.O*NET Task ID 21698 | 1.0 |
Document technical factors such as server load, bandwidth, database performance, and browser and device types.O*NET Task ID 21700 | 1.0 |
Identify or maintain links to and from other Web sites and check links to ensure proper functioning.O*NET Task ID 21701 | 1.0 |
Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.O*NET Task ID 21702 | 1.0 |
Perform or direct Web site updates.O*NET Task ID 21705 | 1.0 |
Perform Web site tests according to planned schedules, or after any Web site or product revision.O*NET Task ID 21706 | 1.0 |
Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.O*NET Task ID 21707 | 1.0 |
Register Web sites with search engines to increase Web site traffic.O*NET Task ID 21708 | 1.0 |
Respond to user email inquiries, or set up automated systems to send responses.O*NET Task ID 21711 | 1.0 |
Select programming languages, design tools, or applications.O*NET Task ID 21712 | 1.0 |
Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.O*NET Task ID 21713 | 1.0 |
Write supporting code for Web applications or Web sites.O*NET Task ID 21714 | 1.0 |
Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.O*NET Task ID 21685 | 0.5 |
Conduct user research to determine design requirements and analyze user feedback to improve design quality.O*NET Task ID 21688 | 0.5 |
Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.O*NET Task ID 21689 | 0.5 |
Develop new visual design concepts and modify concepts based on stakeholder feedback.O*NET Task ID 21694 | 0.5 |
Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.O*NET Task ID 21697 | 0.5 |
Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.O*NET Task ID 21699 | 0.5 |
Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.O*NET Task ID 21703 | 0.5 |
Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.O*NET Task ID 21704 | 0.5 |
Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.O*NET Task ID 21709 | 0.5 |
Research, document, rate, or select alternatives for Web architecture or technologies.O*NET Task ID 21710 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (30)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects. | Core |
| Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites. | Core |
| Conduct user research to determine design requirements and analyze user feedback to improve design quality. | Core |
| Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. | Core |
| Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. | Core |
| Develop and document style guidelines for Web site content. | Core |
| Develop new visual design concepts and modify concepts based on stakeholder feedback. | Core |
| Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards. | Core |
| Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types. | Core |
| Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline. | Core |
| Identify or maintain links to and from other Web sites and check links to ensure proper functioning. | Core |
| Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction. | Core |
| Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy. | Core |
| Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. | Core |
| Perform or direct Web site updates. | Core |
| Perform Web site tests according to planned schedules, or after any Web site or product revision. | Core |
| Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects. | Core |
| Research, document, rate, or select alternatives for Web architecture or technologies. | Core |
| Respond to user email inquiries, or set up automated systems to send responses. | Core |
| Select programming languages, design tools, or applications. | Core |
| Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports. | Core |
| Write supporting code for Web applications or Web sites. | Core |
| Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. | Supplemental |
| Create searchable indices for Web page content. | Supplemental |
| Create Web models or prototypes that include physical, interface, logical, or data models. | Supplemental |
| Develop or implement procedures for ongoing Web site revision. | Supplemental |
| Develop system interaction or sequence diagrams. | Supplemental |
| Document technical factors such as server load, bandwidth, database performance, and browser and device types. | Supplemental |
| Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware. | Supplemental |
| Register Web sites with search engines to increase Web site traffic. | Supplemental |
0.00/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
None of this occupation's O*NET 29.3 tasks is classified as a physical task.
Occupation information
Employment outlook (BLS)
Values for the whole SOC 15-1255 group (Web and digital interface designers), not for this O*NET occupation alone.
- Employment, 2025
- 133K
- Projected employment, 2035
- 141K
- Change (2025–35)
- +6%
- Median annual wage, 2025
- $104,000
- Typical education needed for entry
- Bachelor's degree
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 29551 | 웹 디자이너 | This occupation is broader | confirmed |
| 29554 | 사용자 경험 및 인터페이스 디자이너 | This occupation is broader | confirmed |
| 22241 | 웹 기획자 | Overlapping, not the same | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 2513Web and Multimedia Developers
- ISCO-08 2519Software and Applications Developers and Analysts Not Elsewhere Classified
- ISCO-08 2529Database and Network Professionals Not Elsewhere Classified
- ISCO-08 3514Web Technicians
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- user interface designerESCO 2513.3Same scope
User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.
- user interface developerESCO 2512.4Overlapping, not the same
User interface developers implement, code, document and maintain the interface of a software system by using front-end development technologies.
- web developerESCO 2513.5Overlapping, not the same
Web developers develop, implement and document web-accessible software based on the designs provided. They align the client's web presence with its business strategy, troubleshoot software problems and issues and look for ways to improve the application.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| E1210 | Web designer | This occupation is broaderprovisional |
| M1850 | Architecte multimédias interactifs | This occupation is broaderprovisional |
| E1206 | UX - UI Designer | Overlapping, not the sameprovisional |
| M1855 | Développeur / Développeuse web | Related, not a matchprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 2713 | Analistas, programadores y diseñadores Web y multimedia | Overlapping, not the same |
| 2484 | Diseñadores gráficos y multimedia | Related, not a match |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 23223 | Berufe im Grafik-, Kommunikations- und Fotodesign - komplexe Spezialistentätigkeiten | This occupation is narrower |
| 23224 | Berufe im Grafik-, Kommunikations- und Fotodesign - hoch komplexe Tätigkeiten | Related, not a match |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 224 | デザイナー | This occupation is narrowerprovisional |
| 104 | ソフトウェア作成者 | Related, not a matchprovisional |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources