Producers and Directors
Arts, Design, Entertainment, Sports, and Media Occupations- O*NET-SOC code
- 27-2012.00
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
AI exposure
- Data source: BLSPublished: 2026-08
High· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.092
0.000Range of values carried here0.745Group-level value
Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Published per SOC 2018 occupation; every O*NET occupation with the same SOC 2018 code carries this value
- Data source: ILOPublished: 2025
0.37
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
AI exposure (OpenAI rubric)
30 rated tasks · 24 tasks with β ≥ 0.5 (80.0%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
Tasks
Task statements from the O*NET® 31.0 Database, core tasks first.
| Task | Type | β (OpenAI) |
|---|---|---|
| Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene. | Core | 0.5 |
| Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized. | Core | 0 |
| Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education. | Core | 0 |
| Coordinate the activities of writers, directors, managers, and other personnel throughout the production process. | Core | 0.5 |
| Study and research scripts to determine how they should be directed. | Core | 0.5 |
| Supervise and coordinate the work of camera, lighting, design, and sound crew members. | Core | 0 |
| Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes. | Core | 0.5 |
| Research production topics using the internet, video archives, and other informational sources. | Core | 0.5 |
| Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards. | Core | 0.5 |
| Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts. | Core | 1 |
| Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music. | Core | 0.5 |
| Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility. | Core | 0.5 |
| Conduct meetings with staff to discuss production progress and to ensure production objectives are attained. | Core | 0 |
| Compile scripts, program notes, and other material related to productions. | Core | 1 |
| Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary. | Core | 0 |
| Perform management activities, such as budgeting, scheduling, planning, and marketing. | Core | 0.5 |
| Obtain rights to scripts or to such items as existing video footage. | Core | 0.5 |
| Write and edit news stories from information collected by reporters and other sources. | Supplemental | 1 |
| Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters. | Supplemental | 1 |
| Arrange financing for productions. | Supplemental | 0.5 |
| Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written. | Supplemental | 1 |
| Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions. | Supplemental | 0.5 |
| Cut and edit film or tape to integrate component parts into desired sequences. | Supplemental | 0.5 |
| Choose settings and locations for films and determine how scenes will be shot in these settings. | Supplemental | 0.5 |
| Review film daily to check on work in progress and to plan for future filming. | Supplemental | 0.5 |
| Write and submit proposals to bid on contracts for projects. | Supplemental | 1 |
| Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution. | Supplemental | 0.5 |
| Hire principal cast members and crew members, such as art directors, cinematographers, and costume designers. | — | 0.5 |
| Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles. | — | 0 |
| Select plays, scripts, books, news content, or ideas to be produced. | — | 0.5 |
Occupation information
Sources and attribution
This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.
Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.
O*NET OnLine: 27-2012.00 Producers and Directors
KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.