Tour Guides and Escorts
Personal Care and Service Occupations- O*NET-SOC code
- 39-7011.00
Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.
- Data source: ILOPublished: 2025
0.32
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
- Data source: OpenAIPublished: 2023
0.346
0.000Range of values carried here0.844Scale, basis and source
Task-level exposure
Show 16 hidden tasks19 rated tasks · 6 tasks with β ≥ 0.5 (31.6%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Speak foreign languages to communicate with foreign visitors.39-7011.00 | 0.040793.3 | —0 |
Provide information about wildlife varieties and habitats, as well as any relevant regulations, such as those pertaining to hunting and fishing.39-7011.00 | 0.00296.7 | —0 |
Perform clerical duties such as filing, typing, operating switchboards, and routing mail and messages. | —0 | 0.0023100.0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Describe tour points of interest to group members, and respond to questions.O*NET Task ID 4540 | 1.0 |
Speak foreign languages to communicate with foreign visitors.O*NET Task ID 4552 | 1.0 |
Perform clerical duties, such as filing, typing, operating switchboards, or routing mail and messages.O*NET Task ID 4555 | 1.0 |
Provide directions and other pertinent information to visitors.O*NET Task ID 4544 | 0.5 |
Select travel routes and sites to be visited based on knowledge of specific areas.O*NET Task ID 4550 | 0.5 |
Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.O*NET Task ID 20135 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (19)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Conduct educational activities for school children. | Core |
| Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries. | Core |
| Describe tour points of interest to group members, and respond to questions. | Core |
| Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices. | Core |
| Provide directions and other pertinent information to visitors. | Core |
| Select travel routes and sites to be visited based on knowledge of specific areas. | Core |
| Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary. | Core |
| Greet and register visitors, and issue any required identification badges or safety devices. | Supplemental |
| Distribute brochures, show audiovisual presentations, and explain establishment processes and operations at tour sites. | Supplemental |
| Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations. | Supplemental |
| Provide information about wildlife varieties and habitats, as well as any relevant regulations, such as those pertaining to hunting and fishing. | Supplemental |
| Collect fees and tickets from group members. | Supplemental |
| Teach skills, such as proper climbing methods, and demonstrate and advise on the use of equipment. | Supplemental |
| Solicit tour patronage and sell souvenirs. | Supplemental |
| Speak foreign languages to communicate with foreign visitors. | Supplemental |
| Assemble and check the required supplies and equipment prior to departure. | Supplemental |
| Drive motor vehicles to transport visitors to establishments and tour site locations. | Supplemental |
| Perform clerical duties, such as filing, typing, operating switchboards, or routing mail and messages. | Supplemental |
| Train other guides and volunteers. | Supplemental |
0.66/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
Robot environment tiers (E0–E3)
E0 noneDetails
Rated not doable by robots that have been deployed, sold or demonstrated, even in a purpose-built setting
E1 purpose-built robot settingsDetails
Rated doable in a setting built around the machine, such as a fenced machine cell or a bottling line
E2 structured facilitiesDetails
Rated doable in a human work facility that an institution keeps to a working standard, such as a hospital pharmacy or a container port
E3 unstructured settingsDetails
Rated doable in a setting that no institution keeps to a working standard, such as a private home or a construction site
Only tasks classified as physical are listed; other tasks have no tier in the source.
| Task (O*NET 29.3) | Robot environment tier |
|---|---|
| Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries. | E2 structured facilities |
| Greet and register visitors, and issue any required identification badges or safety devices. | E2 structured facilities |
| Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations. | E0 none |
| Collect fees and tickets from group members. | E2 structured facilities |
| Teach skills, such as proper climbing methods, and demonstrate and advise on the use of equipment. | E0 none |
| Assemble and check the required supplies and equipment prior to departure. | E1 purpose-built robot settings |
| Drive motor vehicles to transport visitors to establishments and tour site locations. | E2 structured facilities |
Occupation information
Employment outlook (BLS)
The BLS Employment Projections table has no row for SOC 39-7011.
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 44211 | 국내 여행 안내사 | This occupation is broader | confirmed |
| 44213 | 관광 통역 안내사 | This occupation is broader | confirmed |
| 44214 | 미술관‧박물관 해설 및 안내원 | This occupation is broader | confirmed |
| 44215 | 전시 및 시설 견학 안내원 | This occupation is broader | confirmed |
| 44219 | 그 외 관광 서비스 종사원 | This occupation is broader | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 5113Travel Guides
The definition, tasks and examples below are the ILO's description of that unit group, not of this occupation.
Travel guides accompany individuals or groups on trips, sightseeing tours and excursions and on tours of places of interest such as historical sites, industrial establishments and theme parks. They describe points of interest and provide background information on interesting features.
Tasks
- (a) escorting and guiding tourists on cruises and sightseeing tours;
- (b) escorting visitors through places of interest such as museums, exhibitions, theme parks, factories and other industrial establishments;
- (c) describing and providing information on points of interest and exhibits and responding to questions;
- (d) conducting educational activities for school children;
- (e) monitoring visitors' activities to ensure compliance with establishment or tour regulations and safety practices;
- (f) greeting and registering visitors and tour participants, and issuing any required identification badges or safety devices;
- (g) distributing brochures, showing audiovisual presentations, and explaining procedures and operations at tour sites;
- (h) providing for physical safety of groups, and performing activities such as providing first aid and directing emergency evacuations;
- (i) resolving any problems with tour itineraries, service, or accommodation.
Example occupations
Art gallery guide · Tour escort · Tourist guide
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- mountain guideESCO 3423.4This occupation is broader
Mountain guides assist visitors, interpret natural heritage and provide information and guidance to tourists on mountain expeditions. They support visitors with activities such as hiking, climbing and skiing in addition to ensuring their safety through monitoring both weather and health conditions.
- park guideESCO 5113.1.2This occupation is broader
Park guides assist visitors, interpret cultural and natural heritage and provide information and guidance to tourists in parks such as wildlife, amusement and nature parks.
- zoo educatorESCO 5113.1.3This occupation is broader
Zoo educators teach visitors about the animals living at the zoo/aquarium as well as other species and habitats. They provide information about management of zoos, its collection of animals, and wildlife conservation. Zoo educators can be involved in both formal and informal learning opportunities ranging from production of information signs at enclosures to delivering classroom sessions linked to school or university curricula. Depending on the size of the organisation the education team may be a single person or a large team. Consequently the optional skills reqired are very broad and will vary from organisation to organisation. Zoo educators also promote conservation efforts. This can involve work within the zoo but also in the field as part of any zoo outreach project(s).
- tour organiserESCO 4221.5Overlapping, not the same
Tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists.
- tourist animatorESCO 2659.4Overlapping, not the same
Tourist animators develop and organise entertainment activities for guests of a hospitality establishment. They set up and coordinate activities to entertain customers.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| G1106 | Animateur / Animatrice du patrimoine | This occupation is broader |
| G1201 | Guide-accompagnateur / Guide-accompagnatrice | This occupation is broaderprovisional |
| G1222 | Guide-conférencier / Guide-conférencière | This occupation is broaderprovisional |
| G1227 | Guide-interprète | This occupation is broaderprovisional |
| G1242 | Médiateur / Médiatrice scientifique | This occupation is broaderprovisional |
| G1228 | Guide de haute montagne | Related, not a match |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 5825 | Guías de turismo | Same scope |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 63143 | Reiseleiter/innen und Fremdenführer/innen - komplexe Spezialistentätigkeiten | This occupation is broader |
| 63142 | Reiseleiter/innen und Fremdenführer/innen - fachlich ausgerichtete Tätigkeiten | Overlapping, not the same |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 421 | 旅行・観光案内人 | This occupation is narrowerprovisional |
| 407 | 娯楽場等接客員 | Related, not a matchprovisional |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources