Travel Guides
Personal Care and Service Occupations- O*NET-SOC code
- 39-7012.00
Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.
- Data source: ILOPublished: 2025
0.32
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
- Data source: OpenAIPublished: 2023
0.400
0.000Range of values carried here0.844Scale, basis and source
Task-level exposure
Show 12 hidden tasks17 rated tasks · 9 tasks with β ≥ 0.5 (52.9%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- All rated tasks are in the O*NET 31.0 task list.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Plan tour itineraries, applying knowledge of travel routes and destination sites.39-7012.00 | 0.022966.6 | 0.009649.2 |
Give advice on sightseeing and shopping.39-7012.00 | 0.005315.4 | —0 |
Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency.39-7012.00 | 0.004212.2 | —0 |
Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.39-7012.00 | 0.00205.8 | —0 |
Resolve any problems with itineraries, service, or accommodations. | —0 | 0.009950.8 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Evaluate services received on the tour, and report findings to tour organizers.O*NET Task ID 13159 | 1.0 |
Pay bills and record checks issued.O*NET Task ID 13162 | 1.0 |
Explain hunting and fishing laws to groups to ensure compliance.O*NET Task ID 13171 | 1.0 |
Plan tour itineraries, applying knowledge of travel routes and destination sites.O*NET Task ID 13155 | 0.5 |
Resolve any problems with itineraries, service, or accommodations.O*NET Task ID 13156 | 0.5 |
Sell travel packages.O*NET Task ID 13157 | 0.5 |
Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.O*NET Task ID 13158 | 0.5 |
Give advice on sightseeing and shopping.O*NET Task ID 13164 | 0.5 |
Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency.O*NET Task ID 13165 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (17)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | Core |
| Resolve any problems with itineraries, service, or accommodations. | Core |
| Sell travel packages. | Core |
| Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel. | Core |
| Evaluate services received on the tour, and report findings to tour organizers. | Core |
| Attend to special needs of tour participants. | Core |
| Give advice on sightseeing and shopping. | Core |
| Administer first aid to injured group participants. | Core |
| Lead individuals or groups to tour site locations and describe points of interest. | Supplemental |
| Verify amounts and quality of equipment prior to expeditions or tours. | Supplemental |
| Pay bills and record checks issued. | Supplemental |
| Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. | Supplemental |
| Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites. | Supplemental |
| Set up camps, and prepare meals for tour group members. | Supplemental |
| Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment. | Supplemental |
| Sell or rent equipment, clothing, and supplies related to expeditions. | Supplemental |
| Explain hunting and fishing laws to groups to ensure compliance. | Supplemental |
0.79/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
Robot environment tiers (E0–E3)
E0 noneDetails
Rated not doable by robots that have been deployed, sold or demonstrated, even in a purpose-built setting
E1 purpose-built robot settingsDetails
Rated doable in a setting built around the machine, such as a fenced machine cell or a bottling line
E2 structured facilitiesDetails
Rated doable in a human work facility that an institution keeps to a working standard, such as a hospital pharmacy or a container port
E3 unstructured settingsDetails
Rated doable in a setting that no institution keeps to a working standard, such as a private home or a construction site
Only tasks classified as physical are listed; other tasks have no tier in the source.
| Task (O*NET 29.3) | Robot environment tier |
|---|---|
| Attend to special needs of tour participants. | E0 none |
| Administer first aid to injured group participants. | E0 none |
| Lead individuals or groups to tour site locations and describe points of interest. | E2 structured facilities |
| Verify amounts and quality of equipment prior to expeditions or tours. | E0 none |
| Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites. | E2 structured facilities |
| Set up camps, and prepare meals for tour group members. | E1 purpose-built robot settings |
| Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment. | E0 none |
| Sell or rent equipment, clothing, and supplies related to expeditions. | E2 structured facilities |
Occupation information
Employment outlook (BLS)
The BLS Employment Projections table has no row for SOC 39-7012.
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 44212 | 국외 여행 안내사 | This occupation is broader | confirmed |
| 44219 | 그 외 관광 서비스 종사원 | This occupation is broader | confirmed |
| 28320 | 여행 상품 개발자 | Overlapping, not the same | confirmed |
| 44213 | 관광 통역 안내사 | Overlapping, not the same | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 5113Travel Guides
The definition, tasks and examples below are the ILO's description of that unit group, not of this occupation.
Travel guides accompany individuals or groups on trips, sightseeing tours and excursions and on tours of places of interest such as historical sites, industrial establishments and theme parks. They describe points of interest and provide background information on interesting features.
Tasks
- (a) escorting and guiding tourists on cruises and sightseeing tours;
- (b) escorting visitors through places of interest such as museums, exhibitions, theme parks, factories and other industrial establishments;
- (c) describing and providing information on points of interest and exhibits and responding to questions;
- (d) conducting educational activities for school children;
- (e) monitoring visitors' activities to ensure compliance with establishment or tour regulations and safety practices;
- (f) greeting and registering visitors and tour participants, and issuing any required identification badges or safety devices;
- (g) distributing brochures, showing audiovisual presentations, and explaining procedures and operations at tour sites;
- (h) providing for physical safety of groups, and performing activities such as providing first aid and directing emergency evacuations;
- (i) resolving any problems with tour itineraries, service, or accommodation.
Example occupations
Art gallery guide · Tour escort · Tourist guide
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- tour organiserESCO 4221.5This occupation is broader
Tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists.
- travel agentESCO 4221.6Overlapping, not the same
Travel agents design and market travel programme itineraries for potential travellers or visitors.
- travel consultantESCO 4221.7Overlapping, not the same
Travel consultants provide customised information and consultation on travel offers, make reservations and sell travel services together with other related services.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| G1201 | Guide-accompagnateur / Guide-accompagnatrice | Same scopeprovisional |
| G1228 | Guide de haute montagne | This occupation is broader |
| G1245 | Accompagnateur / Accompagnatrice en moyenne montagne | This occupation is broader |
| G1229 | Guide-accompagnateur / Guide-accompagnatrice de pêche | This occupation is broaderprovisional |
| G1230 | Guide de tourisme équestre | This occupation is broaderprovisional |
| G1234 | Musher guide de randonnée en traîneau | This occupation is broaderprovisional |
| G1216 | Moniteur / Monitrice de sport nature | Related, not a matchprovisional |
| G1231 | Accompagnateur / Accompagnatrice nature | Related, not a matchprovisional |
| G1301 | Concepteur / Conceptrice de produits touristiques | Related, not a matchprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 5825 | Guías de turismo | Same scopeprovisional |
| 5823 | Acompañantes turísticos | This occupation is narrowerprovisional |
| 3724 | Monitores de actividades recreativas y de entretenimiento | Related, not a match |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 63142 | Reiseleiter/innen und Fremdenführer/innen - fachlich ausgerichtete Tätigkeiten | This occupation is narrower |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 421 | 旅行・観光案内人 | This occupation is narrower |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources