Demonstrators and Product Promoters
Sales and Related Occupations- O*NET-SOC code
- 41-9011.00
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Data source: BLSPublished: 2026-08
High· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.079
0.000Range of values carried here0.745Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Published per SOC 2018 occupation; every O*NET occupation with the same SOC 2018 code carries this value
- Data source: ILOPublished: 2025
0.42
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
Published per ISCO-08 unit group. Linked to this occupation, wholly or in part, by applying U.S. Bureau of Labor Statistics crosswalks (ISCO-08 to 2010 SOC, 2010 SOC to 2018 SOC) as published
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Show 16 hidden tasks24 rated tasks · 6 tasks with β ≥ 0.5 (25.0%)
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
- Source unit: O*NET 27.2 tasks → O*NET 31.0 occupation code
- 3 rated tasks are not in the O*NET 31.0 task list; their scores are kept as published for O*NET 27.2.
- Source
- OpenAI "GPTs are GPTs" exposure rubric
- Release
- gh-main-0471612
- License
- MIT License, Copyright (c) 2024 OpenAI
| Task (O*NET 20.1) | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Suggest specific product purchases to meet customers' needs.41-9011.00 | 0.014740.1 | 0.013716.1 |
Provide product information, using lectures, films, charts, or slide shows.41-9011.00 | 0.007119.2 | 0.011813.8 |
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.41-9011.00 | 0.006216.9 | 0.011013.0 |
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.41-9011.00 | 0.004411.9 | 0.009010.6 |
Prepare or alter presentation contents to target specific audiences.41-9011.00 | 0.00277.3 | 0.00253.0 |
Research or investigate products to be presented to prepare for demonstrations.41-9011.00 | 0.00174.5 | 0.00182.1 |
Identify interested and qualified customers to provide them with additional information. | —0 | 0.030736.1 |
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers. | —0 | 0.00465.4 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task (O*NET 27.2) | βE1 + 0.5 × E2 |
|---|---|
Prepare or alter presentation contents to target specific audiences.O*NET Task ID 13200 | 1.0 |
Write articles or pamphlets about products.O*NET Task ID 13213 | 1.0 |
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.O*NET Task ID 13201 | 0.5 |
Research or investigate products to be presented to prepare for demonstrations.O*NET Task ID 13206 | 0.5 |
Recommend product or service improvements to employers.O*NET Task ID 13207 | 0.5 |
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.O*NET Task ID 13212 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
All O*NET 31.0 task statements (21)
All O*NET 31.0 task statements for this occupation (English, as published; task type core or supplemental). Exposure values are not listed here; they are in the table above, next to each task statement as worded in the O*NET version each source used.
| Task (O*NET 31.0) | Type |
|---|---|
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | Core |
| Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. | Core |
| Keep areas neat while working and return items to correct locations following demonstrations. | Core |
| Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. | Core |
| Sell products being promoted and keep records of sales. | Core |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers. | Core |
| Suggest specific product purchases to meet customers' needs. | Core |
| Transport, assemble, and disassemble materials used in presentations. | Core |
| Identify interested and qualified customers to provide them with additional information. | Core |
| Practice demonstrations to ensure that they will run smoothly. | Core |
| Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. | Core |
| Work as part of a team of demonstrators to accommodate large crowds. | Core |
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. | Core |
| Instruct customers in alteration of products. | Core |
| Research or investigate products to be presented to prepare for demonstrations. | Core |
| Prepare or alter presentation contents to target specific audiences. | Supplemental |
| Train demonstrators to present a company's products or services. | Supplemental |
| Recommend product or service improvements to employers. | Supplemental |
| Provide product information, using lectures, films, charts, or slide shows. | Supplemental |
| Wear costumes or sign boards and walk in public to promote merchandise, services, or events. | Supplemental |
| Stock shelves with products. | Supplemental |
0.87/ 3· Robot exposure index
Scale, basis and source
Each physical task is graded 0–3 by the setting in which robots that have been deployed, sold or demonstrated could do it (0 none · 1 purpose-built robot settings such as a fenced machine cell or a bottling line · 2 structured facilities such as a hospital pharmacy or a container port · 3 unstructured settings such as a private home or a construction site), and the grades are averaged by share of working time
Physical tasks among this occupation's O*NET 29.3 tasks
Anthropic estimated the grades and time shares with Claude Opus 5 using web search, as of 2026.
The robot exposure index is a different measure from the AI exposure figures on this site and cannot be added to or compared with them. It does not measure actual adoption or cost, and 0 also covers occupations with no physical tasks.
Tier of each physical task
Robot environment tiers (E0–E3)
E0 noneDetails
Rated not doable by robots that have been deployed, sold or demonstrated, even in a purpose-built setting
E1 purpose-built robot settingsDetails
Rated doable in a setting built around the machine, such as a fenced machine cell or a bottling line
E2 structured facilitiesDetails
Rated doable in a human work facility that an institution keeps to a working standard, such as a hospital pharmacy or a container port
E3 unstructured settingsDetails
Rated doable in a setting that no institution keeps to a working standard, such as a private home or a construction site
Only tasks classified as physical are listed; other tasks have no tier in the source.
| Task (O*NET 29.3) | Robot environment tier |
|---|---|
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | E1 purpose-built robot settings |
| Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. | E2 structured facilities |
| Keep areas neat while working and return items to correct locations following demonstrations. | E1 purpose-built robot settings |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers. | E1 purpose-built robot settings |
| Transport, assemble, and disassemble materials used in presentations. | E1 purpose-built robot settings |
| Practice demonstrations to ensure that they will run smoothly. | E0 none |
| Work as part of a team of demonstrators to accommodate large crowds. | E1 purpose-built robot settings |
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. | E1 purpose-built robot settings |
| Instruct customers in alteration of products. | E0 none |
| Wear costumes or sign boards and walk in public to promote merchandise, services, or events. | E2 structured facilities |
| Stock shelves with products. | E1 purpose-built robot settings |
Occupation information
Employment outlook (BLS)
- Employment, 2025
- 70K
- Projected employment, 2035
- 71K
- Change (2025–35)
- +0.2%
- Median annual wage, 2025
- $39,320
- Typical education needed for entry
- No formal educational credential
Korea classification links (KSCO)
Links from the current release of the Korea Occupation Direct Crosswalk v1.1, made by AI Changing Work. Relation values are read from the O*NET-SOC occupation side.
| KSCO code | KSCO title | Relation | Status |
|---|---|---|---|
| 51052 | 판촉원 | Same scope | confirmed |
| 51051 | 행사 및 홍보 도우미 | This occupation is broader | confirmed |
| 29333 | 쇼핑호스트 | Related, not a match | confirmed |
| 95392 | 전단지 배포원 및 벽보원 | Related, not a match | confirmed |
Relation and status definitions(kr-direct v1.1)
ILO occupational description
AI Changing Work links the ISCO-08 unit groups below to this occupation by applying the U.S. Bureau of Labor Statistics crosswalks (2018 SOC to 2010 SOC, 2010 SOC to ISCO-08) as published, without case-by-case selection; each link may be whole or partial.
- ISCO-08 5242Sales Demonstrators
The definition, tasks and examples below are the ILO's description of that unit group, not of this occupation.
Sales demonstrators demonstrate goods at commercial premises, exhibitions and private homes.
Tasks
- (a) setting up displays and demonstrating articles for sale to inform customers about their characteristics and mode of use, as well as to stimulate buying interest;
- (b) answering questions and offering advice on the use of goods;
- (c) selling goods or directing customers to sales staff;
- (d) taking orders and making arrangements for payment, delivery and collection of goods;
- (e) offering sample goods and distributing catalogues and advertising material.
Example occupations
Demonstrator · Sales merchandiser
Sources: ILO ISCO-08 — details: Credits
ESCO occupational vocabulary
Each entry below is matched to this occupation in the published ESCO-O*NET Crosswalk (version 1, 2022). The match types are that crosswalk's; the wording is AI Changing Work's.
- promotions demonstratorESCO 5242.1Same scope
Promotions demonstrators proactively seek out and engage with new potential clients. They provide product specific advice and demonstrate promotional goods or services.
- hawkerESCO 9520.1Overlapping, not the same
Hawkers sell goods and services on established routes, street and market locations.
- market vendorESCO 5211.1Overlapping, not the same
Market vendors sell products such as fruit, vegetables and household products on organised outdoor or indoor market places. They use sales techniques to recommend their goods to passersby.
Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)
License: CC BY 4.0 (EU Reuse Notice)
ESCO reuse terms and the modification notice are in Credits.
France classification links (ROME)
AI Changing Work's links between this occupation and ROME 4.0 job profiles, judged with AI models. Relations are read from this occupation's side. Links marked “provisional” were adopted on the judgments of two judges from the same model family (Claude) alone, or by an operator rule applied to their judgments, so they rest on weaker evidence than confirmed links.
| ROME code | ROME title (French) | Relation |
|---|---|---|
| D1501 | Animateur / Animatrice de vente | This occupation is narrower |
| D1506 | Chargé / Chargée de merchandising | Related, not a match |
| E1406 | Influenceur / Influenceuse web | Related, not a match |
| B1304 | Artisan démonstrateur / Artisane démonstratrice | Related, not a matchprovisional |
Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.
ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.
(AI Changing Work link release: fr-direct v1)
Spain classification links (CNO-11)
AI Changing Work's links between this occupation and CNO-11 occupations, judged with AI models. Relations are read from this occupation's side.
| CNO-11 code | CNO-11 title (Spanish) | Relation |
|---|---|---|
| 5492 | Promotores de venta | Same scopeprovisional |
Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.
(AI Changing Work link release: es-direct v1)
Germany classification links (KldB)
AI Changing Work's links between this occupation and KldB occupations, judged with AI models. Relations are read from this occupation's side.
| KldB code | KldB title (German) | Relation |
|---|---|---|
| 62182 | Berufe im Verkauf (ohne Produktspezialisierung) (sonstige spezifische Tätigkeitsangabe) - fachlich ausgerichtete Tätigkeiten | This occupation is narrower |
Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.
(AI Changing Work link release: de-direct v1)
Japan classification links (JSCO)
AI Changing Work's links between this occupation and JSCO occupations, judged with AI models. Relations are read from this occupation's side.
| JSCO code | JSCO title (Japanese) | Relation |
|---|---|---|
| 323 | 販売店員 | Related, not a match |
| 424 | 広告宣伝員 | Related, not a matchprovisional |
Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.
(AI Changing Work link release: jp-direct v1)
Sources, licenses and AI Changing Work's modification and translation notices for this page: Credits & sources