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Advertising and Promotions Managers

Managementhighaugment
Projected change (est.): ~+6%
Median Wage (est.): ~$148,480
Employment (est.): ~25K

Overall Exposure

58

2025 vs 2023

Theoretical Exposure

78

What AI could do

Observed Exposure

39

What AI actually does

Automation Risk Score

46

Displacement risk

3-Year Outlook (2025 → 2028)

Projected changes in AI automation metrics over the next 3 years based on estimated data.

Overall Exposure

58→72
+14

2025 → 2028 (estimated)

Theoretical Exposure

78→88
+10

2025 → 2028 (estimated)

Observed Exposure

39→56
+17

2025 → 2028 (estimated)

Automation Risk

46→60
+14

2025 → 2028 (estimated)

Exposure Metrics (2023 - 2028)

Task Breakdown

Develop advertising campaigns and strategies
55%β 0.5
Analyze campaign performance metrics
68%β 1
Manage advertising budgets
62%β 1

About This Occupation

If you work as a Advertising and Promotions Managers, AI is augmenting your role. Risk 46/100, exposure 58%.

ISCO-08 classification

Unit group 1222ILO official

Advertising and Public Relations Managers

Definition

ILO original text (English)

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

Definition & vocabulary source

Source: International Labour Organization (ILO) — ISCO-08 Structure

License: ILO CC BY 4.0

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Official occupational information

  • ONET11-2011.00

    Advertising and Promotions Managers

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

    View original
  • ONET11-2032.00

    Public Relations Managers

    Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

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Source: O*NET 30.2, U.S. DOL/ETA

License: CC BY 4.0

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Frequently Asked Questions

With an automation risk score of 46%, Advertising and Promotions Managers faces a moderate level of AI-driven change. Some tasks can be automated, but many require human judgment, creativity, or interpersonal skills that AI cannot yet replicate. The role is more likely to evolve alongside AI than be replaced.

Our estimated AI automation risk score for Advertising and Promotions Managers is 46% for 2025. Estimated overall AI exposure is 58%, with 78% theoretical exposure and 39% observed exposure. The estimated risk trend from 2023 to 2025 is 0 points. All of these are model-generated estimates, not measurements.

The tasks with the highest automation potential for Advertising and Promotions Managers are: Analyze campaign performance metrics (68%), Manage advertising budgets (62%), Develop advertising campaigns and strategies (55%). These rates are our own estimates of how much of each task current AI systems can handle. They are not measurements and are not taken from any external dataset.

We estimate a +6% employment change for Advertising and Promotions Managers between 2024 and 2034. This is our own estimate, not a figure published by the U.S. Bureau of Labor Statistics. Combined with an estimated overall AI exposure of 58%, this occupation faces both traditional labor market shifts and AI-driven transformation. Workers should monitor both employment trends and AI capability growth.

Since AI primarily augments capabilities in this role, professionals in Advertising and Promotions Managers should embrace AI as a productivity multiplier. Focus on learning to use AI tools effectively, developing higher-order analytical and creative skills, and positioning yourself as someone who can leverage AI to deliver greater value.