Advertising Sales Agents

Sales & Marketing

AI exposure

Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery high
Group-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
Source dataset (XLSX download)
Data source: AnthropicPublished: 2026-03
0.148
0.000Range of values carried here0.745
Scale, basis and source
Observed exposure index, 0–1 as published
Mapped onto O*NET tasks
Source dataset
Data source: ILOPublished: 2025
0.44
0.09Range of values carried here0.70
Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 28% score at or above this value.
Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Show 12 hidden tasks

Task	Claude.aiRaw / share %	APIRaw / share %
Write sales outlines for use by staff. 41-3011	0.008446.0	0.014169.3
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. 41-3011	0.003318.2	—0
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. 41-3011	0.002815.3	—0
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. 41-3011	0.002111.4	—0
Consult with company officials, sales departments, and advertising agencies to develop promotional plans. 41-3011	0.00179.1	—0
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.	—0	0.002412.0
Process all correspondence and paperwork related to accounts.	—0	0.002110.4
Identify new advertising markets and propose products to serve them.	—0	0.00178.3

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task	βE1 + 0.5 × E2
Process all correspondence and paperwork related to accounts. O*NET Task ID 4582	1.0
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. O*NET Task ID 4592	1.0
Write copy as part of layout. O*NET Task ID 4594	1.0
Write sales outlines for use by staff. O*NET Task ID 4598	1.0
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. O*NET Task ID 4579	0.5
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. O*NET Task ID 4580	0.5
Maintain assigned account bases while developing new accounts. O*NET Task ID 4581	0.5
Deliver advertising or illustration proofs to customers for approval. O*NET Task ID 4583	0.5
Draw up contracts for advertising work, and collect payments due. O*NET Task ID 4584	0.5
Locate and contact potential clients to offer advertising services. O*NET Task ID 4585	0.5
Provide clients with estimates of the costs of advertising products or services. O*NET Task ID 4586	0.5
Recommend appropriate sizes and formats for advertising, depending on medium used. O*NET Task ID 4587	0.5
Inform customers of available options for advertisement artwork, and provide samples. O*NET Task ID 4588	0.5
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. O*NET Task ID 4589	0.5
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. O*NET Task ID 4590	0.5
Consult with company officials, sales departments, and advertising agencies to develop promotional plans. O*NET Task ID 4591	0.5
Identify new advertising markets, and propose products to serve them. O*NET Task ID 4593	0.5
Gather all relevant material for bid processes, and coordinate bidding and contract approval. O*NET Task ID 4596	0.5
Show 8 more tasks ▾Show less ▴

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

Occupation information

ILO

ESCO occupational vocabulary

publishing rights managerESCO 3339.6
Publishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc.
relocation officerESCO 3339.7
Relocation officers help businesses and organisations with the move of employees. They plan the whole move. Relocation officers advise on real estate. They plan moving services and look after the general well-being of the employees and their family.
promoterESCO 3339.5
Promoters work with artists (or their agents) and venues on to arrange a show. They liaise with bands and agents to agree on a date for a performance and negotiate a deal. They book a venue and promote the upcoming gig. They make sure everything the band needs is in place and set up soundcheck times and the running order of the show. Some promoters work freelance, but they may also be tied to a single venue or festival.
tourism contract negotiatorESCO 3339.9
Tourism contract negotiators negotiate tourism-related contracts between a tour operator and tourism service providers.
intellectual property consultantESCO 3339.4
Intellectual property consultants provide advice on the usage of intellectual property assests such as patents, copyrights, and trademarks. They help clients to value, in monetary terms, intellectual property portfolios, to follow adequate legal procedures for protecting of such property, and to perform patent brokerage activities.
talent agentESCO 3339.8
Talent agents represent artists, authors, performers and athletes. They promote their clients in order to attract prospective employers. Talent agents set up public appearances, auditions and performances. They take care of contract negotiations.
auctioneerESCO 3339.2
Auctioneers conduct auctions by accepting bids and declaring goods sold.
advertising sales agentESCO 3339.1
Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

Source: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

License: CC BY 4.0 (EU Reuse Notice)

View original

ESCO reuse terms and the modification notice are in Credits.

KEIS2025

Shown in the original Korean. This dataset is published under KOGL Type 4, which prohibits derivative works including translation, so the text is reproduced unaltered.

공연·영화 및 음반 기획자KNOW K000000881
Job outlook: 증가(23%) 현상유지(33%) 감소(43%)
Wages (10,000 KRW): lower(25%) 3.575K average(50%) 4.3K upper(25%) 5.0K
minacross 461 KNOW occupationsmax
Job satisfaction: 63.6
minacross 461 KNOW occupationsmax
Details
Duties
- -공연작품을 무대에 올리기 위해 작품 선정, 홍보, 마케팅, 공연결과 평가 등 제반 과정을 기획하고 추진한다.
- -음반시장 및 수요자 분석을 통해 음반을 기획하고, 적합한 가수, 연주자, 작곡ㆍ작사ㆍ편곡자를 선정하여 음반을 기획하고 제작한다.
- -영화 제작을 위해 시나리오, 영화감독 등을 선정하고, 제작비 투자 및 사용, 상영극장 섭외 등 제작 및 영화상영에 관한 업무 전반을 총괄한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
창의력(99) · 협상(98) · 재정 관리(97) · 인적자원 관리(97) · 설득(96)
Knowledge
예술(98) · 영업과 마케팅(82) · 의사소통과 미디어(78) · 국어(76) · 통신(66)
Work environment
연설, 발표, 회의하기(78) · 앉아서 근무(77) · 치열한 경쟁(77) · 불쾌하거나 무례한 사람 상대(77) · 주말 및 공휴일 근무(73)
Related occupations
연예인매니저
연예인매니저KNOW K000007574
Job outlook: 증가(7%) 현상유지(60%) 감소(33%)
Wages (10,000 KRW): lower(25%) 3.15K average(50%) 3.9K upper(25%) 4.575K
minacross 461 KNOW occupationsmax
Job satisfaction: 62.9
minacross 461 KNOW occupationsmax
Details
Duties
- -연예인의 활동일정을 관리하고 출연작품 선정을 위해 연예인과 협의한다.
- -출연을 제의한 영화사, 방송국, 기업체, 기타 일반 단체와 출연일정, 출연료 등을 협의하고 계약한다.
- -지방, 해외공연에 따른 여행일정, 교통, 숙박 등과 관련하여 세부적인 일정을 수립하고 협의한다.
- -대본이나 시나리오를 검토하여 담당연예인이 해당 배역을 소화할 수 있도록 체력 또는 특기활동 등을 훈련시킨다.
- -극중 인물의 성격을 효과적으로 표현할 수 있도록 언어, 연기 등을 협의한다.
- -연예인으로서 소질이 있는 사람을 현장에서 발굴하며, 성장할 수 있는 방안을 구상한다.
See details on KNOW (Korea Employment Information Service) (external site)
Work abilities
시간 관리(98) · 기억력(93) · 청력(91) · 시력(80) · 모니터링(Monitoring)(80)
Knowledge
예술(90) · 영업과 마케팅(87) · 의사소통과 미디어(74) · 지리(68) · 심리(63)
Work environment
규칙적인 근무(100) · 움직이는 기계(99) · 주말 및 공휴일 근무(98) · 극단적으로 밝거나 부적절한 조명(98) · 걷거나 뛰기(90)
Related occupations
공연·영화 및 음반 기획자

The KNOW occupations and KECO codes listed here were linked to this page's occupation by this site; this is not a correspondence defined by the Korea Employment Information Service or the Ministry of Employment and Labor.

AI exposure

Task-level exposure

Occupation information

ILO occupational description

ESCO occupational vocabulary