Content Strategists

Arts, Design, Entertainment & Media

AI exposure

  • Data source: BLSPublished: 2026-08

    Very high· relative

    LowFour relative bandsVery high

    Group-level value

    Scale, basis and source

    Four relative bands (Low / Moderate / High / Very high)

    831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band

    Source dataset (XLSX download)

  • Data source: AnthropicPublished: 2026-03

    0.475

    0.000Range of values carried here0.745
    Scale, basis and source

    Observed exposure index, 0–1 as published

    Mapped onto O*NET tasks

    Source dataset

  • Data source: ILOPublished: 2025

    0.55

    0.09Range of values carried here0.70

    Group-level value

    Scale, basis and source

    Generative AI exposure index, 0–1 as published

    ISCO-08 unit group — every occupation sharing the code gets this value

    Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 12% score at or above this value.

    Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Show 1 hidden task

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

TaskβE1 + 0.5 × E2
Organize material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and terminology.

O*NET Task ID 3966

1.0
Maintain records and files of work and revisions.

O*NET Task ID 3967

1.0
Edit, standardize, or make changes to material prepared by other writers or establishment personnel.

O*NET Task ID 3968

1.0
Review published materials and recommend revisions or changes in scope, format, content, and methods of reproduction and binding.

O*NET Task ID 3970

1.0
Observe production, developmental, and experimental activities to determine operating procedure and detail.

O*NET Task ID 3974

1.0
Arrange for typing, duplication, and distribution of material.

O*NET Task ID 3975

1.0
Develop or maintain online help documentation.

O*NET Task ID 20243

1.0
Select photographs, drawings, sketches, diagrams, and charts to illustrate material.

O*NET Task ID 3971

0.5
Study drawings, specifications, mockups, and product samples to integrate and delineate technology, operating procedure, and production sequence and detail.

O*NET Task ID 3972

0.5
Interview production and engineering personnel and read journals and other material to become familiar with product technologies and production methods.

O*NET Task ID 3973

0.5

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Eloundou et al. (2023): see full notices on the Credits page

Occupation information

Recent Changes Related to This Occupation

Mar 2026: Gupta & Kumar (arXiv, Mar 2026) give Market Research Analysts an Agentic Task Exposure (ATE) score of 0.43 by 2027 in the San Francisco Bay Area (Tier 1), rising to 0.47 by 2030. That crosses the moderate-risk threshold (0.35) in 2027, when Tier 2 metros (Seattle, Austin, Boston) have no crossings yet.

[Source: arXiv 2604.00186 (Gupta & Kumar, 2026)]

These summaries were written by AI Changing Work from the source linked with each one, and any figures in them are given as AI Changing Work summarised them; they can differ from the source's own wording and from figures shown elsewhere on this page, so check the source before relying on them. AI Changing Work matched this page's occupation to an O*NET occupation and chose, by its own judgment, case by case, which summaries relate to that O*NET occupation; a summary appearing here does not mean that its source names this occupation.