Copywriters
Arts, Design, Entertainment & MediaAI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.246
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.55
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 12% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Show 7 hidden tasks| Task | Claude.aiRaw / share % |
|---|---|
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.27-3043 | 0.756031.6 |
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.27-3043 | 0.488320.4 |
Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue, to create material.27-3043 | 0.370815.5 |
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.27-3043 | 0.17037.1 |
Write narrative, dramatic, lyric, or other types of poetry for publication.27-3043 | 0.14316.0 |
Write humorous material for publication, or for performances such as comedy routines, gags, and comedy shows.27-3043 | 0.10184.3 |
Vary language and tone of messages based on product and medium.27-3043 | 0.09884.1 |
Write words to fit musical compositions, including lyrics for operas, musical plays, and choral works.27-3043 | 0.04952.1 |
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.27-3043 | 0.03501.5 |
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.27-3043 | 0.03451.4 |
Data sources & licenses — O*NET®, Anthropic Economic Index: see full notices on the Credits page
Occupation information
Recent Changes Related to This Occupation
Jul 2025: Brookings (Hui & Reshef, Jul 2025): freelancers in text-heavy services exposed to ChatGPT saw about 2% fewer new monthly contracts and a roughly 5% drop in monthly earnings, with experienced, higher-priced freelancers hit hardest.
[Source: Brookings Institution (Hui & Reshef, 2025)]These summaries were written by AI Changing Work from the source linked with each one, and any figures in them are given as AI Changing Work summarised them; they can differ from the source's own wording and from figures shown elsewhere on this page, so check the source before relying on them. AI Changing Work matched this page's occupation to an O*NET occupation and chose, by its own judgment, case by case, which summaries relate to that O*NET occupation; a summary appearing here does not mean that its source names this occupation.