Creative Directors
United States · BLS Employment Projections 2024–34 (figures for SOC 27-1011 occupational group)
AI exposure in published research
Figures below are reproduced from external datasets without modification. Where a dataset does not cover this occupation, the value is shown as — rather than as zero.
Data provider: OpenAI · "GPTs are GPTs"
Time basis: 2023 baselineex-ante estimate
Scored against GPT-4-generation capability.
- Human rater basis
- 43.1%
- GPT-4 rater basis
- 50.0%
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
16 rated tasks · 15 tasks with β ≥ 0.5 (93.8%)
- Version:
- gh-main-0471612
- License:
- MIT License · Copyright (c) 2024 OpenAI
Data provider: Anthropic Economic Index
Time basis: Published 2026-03-05composite index
- Observed exposure
- 21.0%
Theoretical exposure index weighted by measured Claude usage, per the original report's definition.
16 tasks · usage observed in 4 · mean 21.5%
Data: Anthropic Economic Index — labor_market_impacts, CC-BY, https://huggingface.co/datasets/Anthropic/EconomicIndex
AI Changing Work uses Anthropic Economic Index data under CC-BY; Anthropic does not endorse or sponsor this site or its analyses.
- Version:
- hf-lmi-2026-03
- License:
- CC BY 4.0
- Observation period:
- — (not applicable to this release)
- Model:
- — (not stated by the source)
- Definition source:
- https://www.anthropic.com/research/labor-market-impacts
2023 prediction vs observation-based index published 2026-03-05
One card (GPTs are GPTs) is a 2023 estimate of what AI could theoretically do; the other (Anthropic Economic Index) is built from observed usage and was published on 2026-03-05 — that is its publication date, not the period it observed. They measure different things, so the two figures cannot be added, averaged, or ranked against each other. The older figure is kept here as a baseline for comparison rather than removed.
Caution: the Anthropic figures — observed exposure and task penetration — take the Eloundou β as one of their inputs. The two sides resembling each other is therefore not evidence that the earlier prediction came true; reading it that way is circular reasoning.
The Anthropic figures are measured on Claude users, who are not the whole economy and not the whole workforce.
The mapping of O*NET tasks and occupation codes was performed by AI Changing Work. The source figures themselves were not modified.
These indices are not forecasts. Which point in time each one belongs to is stated on the badge on its card.
Task Breakdown
- Develop creative briefs and campaign concepts
- Review and approve creative deliverables from teams
- Present creative strategies to clients and stakeholders
About This Occupation
If you work as a Creative Director, AI is augmenting your role moderately. With an automation risk of 25/100 and overall exposure at 48%, creative brief development (45% automation) is the most impacted task. BLS projects +6% growth through 2034.
ISCO-08 classification
Film, Stage and Related Directors and Producers
Definition
ILO original text (English)
Film, stage and related directors and producers oversee and control the technical and artistic aspects of motion pictures, television or radio productions and stage shows.
Definition & vocabulary source
Source: International Labour Organization (ILO) — ISCO-08 Structure
License: ILO CC BY 4.0
Official occupational information
- ONET27-1011.00
Art Directors
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
View original - ONET27-2012.00
Producers and Directors
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
View original - ONET27-2012.04
Talent Directors
Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.
View original - ONET27-2012.05
Media Technical Directors/Managers
Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.
View original - ONET27-4032.00
Film and Video Editors
Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.
View original
Frequently Asked Questions
The Anthropic Economic Index puts observed exposure at 21.0%. The OpenAI "GPTs are GPTs" rubric puts occupation-level β at 43.1% under human raters. Both figures are reproduced from published research without modification.
They come from two published datasets: the Anthropic Economic Index (labor_market_impacts, CC BY 4.0) and the OpenAI "GPTs are GPTs" exposure rubric (MIT License, Copyright (c) 2024 OpenAI). AI Changing Work maps them onto O*NET occupation and task codes and does not calculate exposure scores of its own. AI Changing Work uses Anthropic Economic Index data under CC-BY; Anthropic does not endorse or sponsor this site or its analyses.
No. They are a diagnosis of exposure as measured at the time each source dataset was published. AI Changing Work publishes no prediction of future automation or job displacement for this occupation.