Digital Marketing Analysts

Sales & Marketing

AI exposure

  • Data source: BLSPublished: 2026-08

    Very high· relative

    LowFour relative bandsVery high

    Group-level value

    Scale, basis and source

    Four relative bands (Low / Moderate / High / Very high)

    831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band

    Source dataset (XLSX download)

  • Data source: AnthropicPublished: 2026-03

    0.648

    0.000Range of values carried here0.745
    Scale, basis and source

    Observed exposure index, 0–1 as published

    Mapped onto O*NET tasks

    Source dataset

  • Data source: ILOPublished: 2025

    0.55

    0.09Range of values carried here0.70

    Group-level value

    Scale, basis and source

    Generative AI exposure index, 0–1 as published

    ISCO-08 unit group — every occupation sharing the code gets this value

    Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 12% score at or above this value.

    Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Show 33 hidden tasks
TaskClaude.aiRaw / share %APIRaw / share %
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

13-1161

0.170031.50.06008.3
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

13-1161

0.090016.70.04005.6
Implement online customer service processes to ensure positive and consistent user experiences.

13-1161

0.080014.80.390054.2
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

13-1161

0.05009.30.02002.8
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

13-1161

0.02003.70.06008.3
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

13-1161

0.02003.70.04005.6
Forecast and track marketing and sales trends, analyzing collected data.

13-1161

0.02003.70.01001.4
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

13-1161

0.02003.70.01001.4
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.

13-1161

0.02003.70.00000.0
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

13-1161

0.01001.90.02002.8

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

Occupation information