All occupationsCompare
Export

Advertising and Promotions Managers

Sales & Marketinghighaugment
BLS 2024-34: +6%
Median Wage: $131,870
Employment: 28K

Overall Exposure

58+14

2025 vs 2023

Theoretical Exposure

74

What AI could do

Observed Exposure

34

What AI actually does

Automation Risk Score

47

Displacement risk

3-Year Outlook (2025 โ†’ 2028)

Projected changes in AI automation metrics over the next 3 years based on estimated data.

Overall Exposure

58โ†’72
+14

2025 โ†’ 2028 (estimated)

Theoretical Exposure

74โ†’88
+14

2025 โ†’ 2028 (estimated)

Observed Exposure

34โ†’45
+11

2025 โ†’ 2028 (estimated)

Automation Risk

47โ†’60
+13

2025 โ†’ 2028 (estimated)

Exposure Metrics (2023 - 2028)

Detailed Metrics Table

YearOverallTheoreticalObservedRiskData Type
202344622436actual
202451682942actual
202558743447actual
202663793852estimated
202768844256estimated
202872884560estimated

Task Breakdown

Analyze campaign performance metrics and market research
78%ฮฒ 1
Generate advertising creative concepts and copy variations
68%ฮฒ 1
Plan multi-channel promotional strategies
42%ฮฒ 0.5
Manage client relationships and present campaign proposals
25%ฮฒ 0

About This Occupation

If you work as an Advertising and Promotions Manager, AI is actively reshaping your profession. With an automation risk of 47/100 and overall exposure at 58%, this role faces high transformation. The highest-impact area is campaign performance analysis at 78% automation. AI tools can now analyze vast datasets to identify optimal audience segments and generate creative variations at scale, but strategic planning and client relationship management remain human-driven. This is classified as an 'augment' role. BLS projects +6% growth through 2034. Median annual wage is approximately $131,870.

Frequently Asked Questions

With an automation risk score of 47%, Advertising and Promotions Managers faces a moderate level of AI-driven change. Some tasks can be automated, but many require human judgment, creativity, or interpersonal skills that AI cannot yet replicate. The role is more likely to evolve alongside AI than be replaced.

The AI automation risk score for Advertising and Promotions Managers is 47% (2025 data). Overall AI exposure is 58%, with 74% theoretical exposure and 34% observed exposure. The risk trend from 2023 to 2025 is +11 points.

The tasks with the highest automation potential for Advertising and Promotions Managers are: Analyze campaign performance metrics and market research (78%), Generate advertising creative concepts and copy variations (68%), Plan multi-channel promotional strategies (42%). These rates reflect how much of each task current AI systems can handle, based on research data from Anthropic and academic sources.

The BLS projects +6% employment change for Advertising and Promotions Managers from 2024 to 2034. Combined with an overall AI exposure of 58%, this occupation is experiencing both traditional labor market shifts and AI-driven transformation. Workers should monitor both employment trends and AI capability growth.

Since AI primarily augments capabilities in this role, professionals in Advertising and Promotions Managers should embrace AI as a productivity multiplier. Focus on learning to use AI tools effectively, developing higher-order analytical and creative skills, and positioning yourself as someone who can leverage AI to deliver greater value.