Market Development Managers
Overall Exposure
2025 vs 2023
Theoretical Exposure
70What AI could do
Observed Exposure
32What AI actually does
Automation Risk Score
36Displacement risk
3-Year Outlook (2025 → 2028)
Projected changes in AI automation metrics over the next 3 years based on estimated data.
Overall Exposure
2025 → 2028 (estimated)
Theoretical Exposure
2025 → 2028 (estimated)
Observed Exposure
2025 → 2028 (estimated)
Automation Risk
2025 → 2028 (estimated)
Exposure Metrics (2023 - 2028)
Task Breakdown
About This Occupation
If you work as a Market Development Manager, AI is reshaping your profession. With an automation risk of 36/100 and overall exposure at 52%, this role faces high transformation. The highest-impact area is analyze market trends and competitive landscape at 72% automation. This is classified as an 'augment' role. BLS projects +6% growth through 2034. Professionals who leverage AI-powered market intelligence platforms will identify opportunities faster and make more data-driven expansion decisions.
ISCO-08 classification
Sales and Marketing Managers
Definition
ILO original text (English)
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
Definition & vocabulary source
Source: International Labour Organization (ILO) — ISCO-08 Structure
License: ILO CC BY 4.0
Official occupational information
- ONET11-2021.00
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
View original - ONET11-2022.00
Sales Managers
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
View original
Frequently Asked Questions
With an automation risk score of 36%, Market Development Managers faces a moderate level of AI-driven change. Some tasks can be automated, but many require human judgment, creativity, or interpersonal skills that AI cannot yet replicate. The role is more likely to evolve alongside AI than be replaced.
Our estimated AI automation risk score for Market Development Managers is 36% for 2025. Estimated overall AI exposure is 52%, with 70% theoretical exposure and 32% observed exposure. The estimated risk trend from 2023 to 2025 is +11 points. All of these are model-generated estimates, not measurements.
The tasks with the highest automation potential for Market Development Managers are: Analyze market trends and competitive landscape (72%), Create revenue forecasts and market sizing reports (68%), Develop go-to-market strategies for new segments (35%). These rates are our own estimates of how much of each task current AI systems can handle. They are not measurements and are not taken from any external dataset.
We estimate a +6% employment change for Market Development Managers between 2024 and 2034. This is our own estimate, not a figure published by the U.S. Bureau of Labor Statistics. Combined with an estimated overall AI exposure of 52%, this occupation faces both traditional labor market shifts and AI-driven transformation. Workers should monitor both employment trends and AI capability growth.
Since AI primarily augments capabilities in this role, professionals in Market Development Managers should embrace AI as a productivity multiplier. Focus on learning to use AI tools effectively, developing higher-order analytical and creative skills, and positioning yourself as someone who can leverage AI to deliver greater value.