Marketing Coordinators
Sales & MarketingWe are checking this occupation's data links, so some figures are temporarily hidden.
AI exposure
- Data source: BLSPublished: 2026-08
Very high· relative
LowFour relative bandsVery highGroup-level value
Scale, basis and source
Four relative bands (Low / Moderate / High / Very high)
831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band
- Data source: AnthropicPublished: 2026-03
0.648
0.000Range of values carried here0.745Scale, basis and source
- Data source: ILOPublished: 2025
0.55
0.09Range of values carried here0.70Group-level value
Scale, basis and source
Generative AI exposure index, 0–1 as published
ISCO-08 unit group — every occupation sharing the code gets this value
Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 12% score at or above this value.
What kind of figure this source publishes
The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.
Task-level exposure
Show 4 hidden tasks| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.13-1161 | 0.070232.0 | 0.216340.1 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.13-1161 | 0.038317.4 | 0.071213.2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.13-1161 | 0.033715.4 | 0.075914.1 |
Seek and provide information to help companies determine their position in the marketplace.13-1161 | 0.031214.2 | 0.126823.5 |
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.13-1161 | 0.02099.5 | 0.01041.9 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.13-1161 | 0.01074.9 | 0.02614.9 |
Forecast and track marketing and sales trends, analyzing collected data.13-1161 | 0.00813.7 | 0.00841.6 |
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.13-1161 | 0.00411.9 | 0.00360.7 |
Monitor industry statistics and follow trends in trade literature.13-1161 | 0.00231.0 | —0 |
Data sources & licenses — O*NET®, Anthropic Economic Index: see full notices on the Credits page
Occupation information
Recent Changes Related to This Occupation
Mar 2026: Gupta & Kumar (arXiv, Mar 2026) give Market Research Analysts an Agentic Task Exposure (ATE) score of 0.43 by 2027 in the San Francisco Bay Area (Tier 1), rising to 0.47 by 2030. That crosses the moderate-risk threshold (0.35) in 2027, when Tier 2 metros (Seattle, Austin, Boston) have no crossings yet.
[Source: arXiv 2604.00186 (Gupta & Kumar, 2026)]These summaries were written by AI Changing Work from the source linked with each one, and any figures in them are given as AI Changing Work summarised them; they can differ from the source's own wording and from figures shown elsewhere on this page, so check the source before relying on them. AI Changing Work matched this page's occupation to an O*NET occupation and chose, by its own judgment, case by case, which summaries relate to that O*NET occupation; a summary appearing here does not mean that its source names this occupation.