Public Relations Specialists

With an automation risk score of 43%, Public Relations Specialists faces a moderate level of AI-driven change. Some tasks can be automated, but many require human judgment, creativity, or interpersonal skills that AI cannot yet replicate. The role is more likely to evolve alongside AI than be replaced.

Our estimated AI automation risk score for Public Relations Specialists is 43% for 2025. Estimated overall AI exposure is 56%, with 70% theoretical exposure and 38% observed exposure. The estimated risk trend from 2023 to 2025 is +15 points. All of these are model-generated estimates, not measurements.

The tasks with the highest automation potential for Public Relations Specialists are: Monitor media coverage and sentiment analysis (75%), Draft press releases and media content (70%), Manage crisis communications and reputation (18%). These rates are our own estimates of how much of each task current AI systems can handle. They are not measurements and are not taken from any external dataset.

We estimate a +6% employment change for Public Relations Specialists between 2024 and 2034. This is our own estimate, not a figure published by the U.S. Bureau of Labor Statistics. Combined with an estimated overall AI exposure of 56%, this occupation faces both traditional labor market shifts and AI-driven transformation. Workers should monitor both employment trends and AI capability growth.

Since AI primarily augments capabilities in this role, professionals in Public Relations Specialists should embrace AI as a productivity multiplier. Focus on learning to use AI tools effectively, developing higher-order analytical and creative skills, and positioning yourself as someone who can leverage AI to deliver greater value.