Social Media Managers

Arts, Design, Entertainment & Media

AI exposure

  • Data source: BLSPublished: 2026-08

    Very high· relative

    LowFour relative bandsVery high

    Group-level value

    Scale, basis and source

    Four relative bands (Low / Moderate / High / Very high)

    831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band

    Source dataset (XLSX download)

  • Data source: AnthropicPublished: 2026-03

    0.453

    0.000Range of values carried here0.745
    Scale, basis and source

    Observed exposure index, 0–1 as published

    Mapped onto O*NET tasks

    Source dataset

  • Data source: ILOPublished: 2025

    0.43

    0.09Range of values carried here0.70

    Group-level value

    Scale, basis and source

    Generative AI exposure index, 0–1 as published

    ISCO-08 unit group — every occupation sharing the code gets this value

    Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 30% score at or above this value.

    Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Show 1 hidden task

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

TaskβE1 + 0.5 × E2
Prepare or deliver speeches to further public relations objectives.

O*NET Task ID 1773

1.0
Write press releases or other media communications to promote clients.

O*NET Task ID 20554

1.0
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

O*NET Task ID 20557

1.0
Post and update content on the company's Web site and social media outlets.

O*NET Task ID 23951

1.0
Respond to requests for information from the media or designate an appropriate spokesperson or information source.

O*NET Task ID 1764

0.5
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

O*NET Task ID 1767

0.5
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

O*NET Task ID 1768

0.5
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

O*NET Task ID 1769

0.5
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

O*NET Task ID 1770

0.5
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

O*NET Task ID 1771

0.5

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Eloundou et al. (2023): see full notices on the Credits page

Occupation information