Telemarketers

Sales & Marketing

AI exposure

  • Data source: BLSPublished: 2026-08

    Very high· relative

    LowFour relative bandsVery high

    Group-level value

    Scale, basis and source

    Four relative bands (Low / Moderate / High / Very high)

    831 detailed occupations in the BLS Employment Projections table. Assigned per National Employment Matrix (NEM) code, so occupations sharing a NEM code carry the same band

    Source dataset (XLSX download)

  • Data source: AnthropicPublished: 2026-03

    0.285

    0.000Range of values carried here0.745
    Scale, basis and source

    Observed exposure index, 0–1 as published

    Mapped onto O*NET tasks

    Source dataset

  • Data source: ILOPublished: 2025

    0.61

    0.09Range of values carried here0.70

    Group-level value

    Scale, basis and source

    Generative AI exposure index, 0–1 as published

    ISCO-08 unit group — every occupation sharing the code gets this value

    Computed by this site, not published by the ILO: of the 1,012 occupations this site links to the ILO dataset, 3% score at or above this value.

    Source dataset

What kind of figure this source publishes

The BLS category is a relative rank, not an absolute level, and it is not a first-hand measurement: it groups an occupation's percentile ranks across several published studies into four bands. It is not an employment or wage forecast, not a probability of adoption, and it does not separate automation from augmentation.

Task-level exposure

Show 3 hidden tasks
TaskClaude.aiRaw / share %APIRaw / share %
Explain products or services and prices, and answer questions from customers.

41-9041

0.016183.30.014624.1
Adjust sales scripts to better target the needs and interests of specific individuals.

41-9041

0.003216.7—0
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
—00.014624.1
Obtain customer information such as name, address, and payment method, and enter orders into computers.
—00.012921.3
Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
—00.00609.9
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
—00.00548.9
Answer telephone calls from potential customers who have been solicited through advertisements.
—00.00376.1
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
—00.00172.8
Conduct client or market surveys to obtain information about potential customers.
—00.00172.8

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

Occupation information