Web and Digital Interface Designers
United States · BLS Employment Projections 2024–34 (figures for SOC 15-1255 occupational group)
AI exposure in published research
Figures below are reproduced from external datasets without modification. Where a dataset does not cover this occupation, the value is shown as — rather than as zero.
Data provider: OpenAI · "GPTs are GPTs"
Time basis: 2023 baselineex-ante estimate
Scored against GPT-4-generation capability.
- Human rater basis
- 68.3%
- GPT-4 rater basis
- 83.3%
β = direct exposure (E1) + 0.5 × exposure when tools are available (E2), per the source repository's definition.
30 rated tasks · 30 tasks with β ≥ 0.5 (100.0%)
- Version:
- gh-main-0471612
- License:
- MIT License · Copyright (c) 2024 OpenAI
Data provider: Anthropic Economic Index
Time basis: Published 2026-03-05composite index
- Observed exposure
- 24.9%
Theoretical exposure index weighted by measured Claude usage, per the original report's definition.
34 tasks · usage observed in 17 · mean 43.8%
Data: Anthropic Economic Index — labor_market_impacts, CC-BY, https://huggingface.co/datasets/Anthropic/EconomicIndex
AI Changing Work uses Anthropic Economic Index data under CC-BY; Anthropic does not endorse or sponsor this site or its analyses.
- Version:
- hf-lmi-2026-03
- License:
- CC BY 4.0
- Observation period:
- — (not applicable to this release)
- Model:
- — (not stated by the source)
- Definition source:
- https://www.anthropic.com/research/labor-market-impacts
2023 prediction vs observation-based index published 2026-03-05
One card (GPTs are GPTs) is a 2023 estimate of what AI could theoretically do; the other (Anthropic Economic Index) is built from observed usage and was published on 2026-03-05 — that is its publication date, not the period it observed. They measure different things, so the two figures cannot be added, averaged, or ranked against each other. The older figure is kept here as a baseline for comparison rather than removed.
Caution: the Anthropic figures — observed exposure and task penetration — take the Eloundou β as one of their inputs. The two sides resembling each other is therefore not evidence that the earlier prediction came true; reading it that way is circular reasoning.
The Anthropic figures are measured on Claude users, who are not the whole economy and not the whole workforce.
The mapping of O*NET tasks and occupation codes was performed by AI Changing Work. The source figures themselves were not modified.
These indices are not forecasts. Which point in time each one belongs to is stated on the badge on its card.
Task Breakdown
- Create wireframes, mockups, and interactive prototypes
- Conduct user research and usability testing
- Design visual layouts and style guides
- Collaborate with developers on design implementation
About This Occupation
If you work as a Web and Digital Interface Designer, AI is reshaping your profession. With an automation risk of 42/100 and overall exposure at 52%, this role faces high transformation. The highest-impact area is create wireframes, mockups, and interactive prototypes at 75% automation. This is classified as a 'mixed' role. BLS projects 6% growth through 2034. Designers who embrace generative AI tools can accelerate prototyping while deepening focus on user empathy and strategic design thinking.
ISCO-08 classification
Web and Multimedia Developers
Indirect mapping — this occupation is linked to the ISCO unit group by a rule-based fallback.
Definition
ILO original text (English)
Web and multimedia development professionals combine design and technical knowledge to research, analyse, evaluate, design, programme and modify websites and applications that draw together text, graphics, animations, imaging, audio and video displays and other interactive media.
Definition & vocabulary source
Source: International Labour Organization (ILO) — ISCO-08 Structure
License: ILO CC BY 4.0
Official occupational information
- ONET15-1254.00
Web Developers
Develop and implement websites, web applications, application databases, and interactive web interfaces. Evaluate code to ensure that it is properly structured, meets industry standards, and is compatible with browsers and devices. Optimize website performance, scalability, and server-side code and processes. May develop website infrastructure and integrate websites with other computer applications.
View original - ONET15-1255.00
Web and Digital Interface Designers
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
View original
Frequently Asked Questions
The Anthropic Economic Index puts observed exposure at 24.9%. The OpenAI "GPTs are GPTs" rubric puts occupation-level β at 68.3% under human raters. Both figures are reproduced from published research without modification.
They come from two published datasets: the Anthropic Economic Index (labor_market_impacts, CC BY 4.0) and the OpenAI "GPTs are GPTs" exposure rubric (MIT License, Copyright (c) 2024 OpenAI). AI Changing Work maps them onto O*NET occupation and task codes and does not calculate exposure scores of its own. AI Changing Work uses Anthropic Economic Index data under CC-BY; Anthropic does not endorse or sponsor this site or its analyses.
No. They are a diagnosis of exposure as measured at the time each source dataset was published. AI Changing Work publishes no prediction of future automation or job displacement for this occupation.
Recent Changes Affecting This Occupation
Mar 2026: Evergreen blog post published: analysis of AI impact on UX designers, distinguishing production automation (75% for wireframes) from research-resistant tasks (22% for developer collaboration).
[Source: AI Changing Work Blog]