Advertising and Promotions Managers

Código O*NET-SOC: 11-2011.00

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy alto
Valor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
Conjunto de datos de origen (descarga XLSX)
Fuente de datos: AnthropicPublicado: 2026-03
0,173
0,000Rango de los valores aquí recogidos0,745
Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
Publicado por ocupación SOC 2018; toda ocupación O*NET con el mismo código SOC 2018 recibe este valor
Conjunto de datos de origen (descarga CSV)
Fuente de datos: ILOPublicado: 2025
0,39
0,09Rango de los valores aquí recogidos0,70
Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Publicado por grupo primario ISCO-08. Vinculado a esta ocupación, total o parcialmente, aplicando tal como se publicaron las tablas de correspondencia de la U.S. Bureau of Labor Statistics (ISCO-08 a SOC 2010, SOC 2010 a SOC 2018)
Conjunto de datos de origen (descarga PDF)

Qué tipo de cifra publica esta fuente

La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.

Task-level exposure

Ver 21 tareas ocultas

30 tareas evaluadas · 28 tareas con β ≥ 0,5 (93,3%)

β = exposición directa (E1) + 0,5 × exposición con herramientas disponibles (E2), según la definición del repositorio de origen.

Unidad de origen: tareas de O*NET 27.2 → código de ocupación de O*NET 31.0
Todas las tareas puntuadas figuran en la lista de tareas de O*NET 31.0.

Fuente: OpenAI "GPTs are GPTs" exposure rubric
Versión: gh-main-0471612
Licencia: MIT License, Copyright (c) 2024 OpenAI

Tareas de las ocupaciones O*NET-SOC 2010 11-2011.00 Advertising and Promotions Managers; 11-2011.01 Green Marketers, que hemos vinculado a esta ocupación mediante la tabla de correspondencia oficial O*NET-SOC 2010 a 2019

Task (O*NET 20.1)	Claude.aiRaw / share %
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. 11-2011.00	0.083027.6
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. 11-2011.00	0.057719.2
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. 11-2011.01	0.031410.4
Analyze the effectiveness of marketing tactics or channels. 11-2011.01	0.02859.5
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. 11-2011.01	0.02066.8
Gather and organize information to plan advertising campaigns. 11-2011.00	0.01153.8
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. 11-2011.00	0.01023.4
Plan and execute advertising policies and strategies for organizations. 11-2011.00	0.00943.1
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. 11-2011.01	0.00892.9
Revise existing marketing plans or campaigns for green products, technologies, or services. 11-2011.01	0.00692.3
Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. 11-2011.00	0.00632.1
Contact organizations to explain services and facilities offered. 11-2011.00	0.00511.7
Confer with clients to provide marketing or technical advice. 11-2011.00	0.00391.3
Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. 11-2011.01	0.00341.1
Write marketing content for green product web sites, brochures, or other communication media. 11-2011.01	0.00270.9
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. 11-2011.00	0.00250.8
Analyze green product marketing or sales trends to forecast future conditions. 11-2011.01	0.00250.8
Generate or identify sales leads for green products and technologies. 11-2011.01	0.00220.7
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. 11-2011.00	0.00210.7
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. 11-2011.00	0.00210.7
Ver 10 tareas más ▾Ver menos ▴

Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.

Task (O*NET 27.2)	βE1 + 0.5 × E2
Prepare budgets and submit estimates for program costs as part of campaign plan development. O*NET Task ID 3223	0.5
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. O*NET Task ID 3224	0.5
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. O*NET Task ID 3226	0.5
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. O*NET Task ID 3227	0.5
Prepare and negotiate advertising and sales contracts. O*NET Task ID 3228	0.5
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. O*NET Task ID 3229	0.5
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. O*NET Task ID 3231	0.5
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. O*NET Task ID 3233	0.5
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. O*NET Task ID 3234	0.5
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. O*NET Task ID 3235	0.5
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. O*NET Task ID 3236	0.5
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. O*NET Task ID 3237	0.5
Plan and execute advertising policies and strategies for organizations. O*NET Task ID 3238	0.5
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. O*NET Task ID 3239	0.5
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. O*NET Task ID 3240	0.5
Train and direct workers engaged in developing and producing advertisements. O*NET Task ID 3241	0.5
Coordinate with the media to disseminate advertising. O*NET Task ID 3242	0.5
Contact organizations to explain services and facilities offered. O*NET Task ID 3243	0.5
Direct and coordinate product research and development. O*NET Task ID 3244	0.5
Manage sales team, including setting goals, providing incentives, and evaluating employee performance. O*NET Task ID 18586	0.5
Analyze marketing or sales trends to forecast future conditions. O*NET Task ID 21217	0.5
Analyze the effectiveness of marketing tactics or channels. O*NET Task ID 21218	0.5
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. O*NET Task ID 21220	0.5
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. O*NET Task ID 21221	0.5
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. O*NET Task ID 21222	0.5
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. O*NET Task ID 21223	0.5
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. O*NET Task ID 21224	0.5
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. O*NET Task ID 21225	0.5
Ver 18 tareas más ▾Ver menos ▴

β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.

Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page

Todas las tareas de O*NET 31.0 (30)

Todas las tareas de O*NET 31.0 de esta ocupación (en inglés, tal como se publicaron; tipo de tarea principal o complementaria). Los valores de exposición no figuran en esta lista; están en la tabla de arriba, junto a cada tarea con la redacción de la versión de O*NET que usó cada fuente.

Tarea (O*NET 31.0)	Tipo
Prepare budgets and submit estimates for program costs as part of campaign plan development.	Principal
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.	Principal
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.	Principal
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.	Principal
Prepare and negotiate advertising and sales contracts.	Principal
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.	Principal
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.	Principal
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.	Principal
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.	Principal
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.	Principal
Coordinate with the media to disseminate advertising.	Principal
Contact organizations to explain services and facilities offered.	Principal
Represent company at trade association meetings to promote products.	Principal
Analyze marketing or sales trends to forecast future conditions.	Principal
Analyze the effectiveness of marketing tactics or channels.	Principal
Attend or participate in conferences, community events, and promotional events related to products or technologies.	Principal
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.	Principal
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.	Principal
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.	Principal
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.	Principal
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.	Principal
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.	Principal
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.	Complementaria
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.	Complementaria
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.	Complementaria
Plan and execute advertising policies and strategies for organizations.	Complementaria
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.	Complementaria
Train and direct workers engaged in developing and producing advertisements.	Complementaria
Direct and coordinate product research and development.	Complementaria
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.	Complementaria

Perspectivas de empleo (BLS)

Empleo, 2025: 33K
Empleo proyectado, 2035: 32K
Variación (2025–35): -3,7%
Salario anual mediano, 2025: $133.660
Formación habitual para acceder: Bachelor's degree

mínimo $30.890rango del salario mediano de 825 ocupaciones detalladas, BLS EP 2025–35máximo $559.030

Fuente: U.S. Bureau of Labor Statistics, Employment Projections 2025–35 — Employment by detailed occupation, 2025 and projected 2035

Vínculos con la clasificación coreana (KSCO)

Vínculos de la versión vigente de Korea Occupation Direct Crosswalk v1.1, elaborado por AI Changing Work. Los valores de relación se leen desde la ocupación O*NET-SOC.

Código KSCO	Nombre KSCO	Relación	Estado
12202	광고 및 홍보 관리자	Esta ocupación es más estrecha	confirmado
28331	광고 전문가	Se solapan, no son iguales	confirmado

Definiciones de relación y estado(kr-direct v1.1)

Descripción ocupacional de la OIT

AI Changing Work vincula a esta ocupación los grupos primarios de la ISCO-08 que figuran abajo aplicando, tal como se publicaron, las tablas de correspondencia de la Oficina de Estadísticas Laborales de EE. UU. (BLS) (SOC 2018 a SOC 2010, SOC 2010 a ISCO-08), sin selección caso por caso; cada vínculo puede ser total o parcial.

ISCO-08 1222Advertising and Public Relations Managers
Directores de publicidad y relaciones públicas

Ver original

La definición, las tareas y los ejemplos que siguen son la descripción que hace la OIT de ese grupo primario, no de esta ocupación.

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

Tareas

(a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) leading and managing the activities of advertising and public relations staff;
(e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) establishing and directing operational and administrative procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of staff.

Ocupaciones de ejemplo

Advertising manager · Public relations manager

Sources: ILO ISCO-08 — details: Credits

Vocabulario ocupacional ESCO

Cada entrada de abajo está emparejada con esta ocupación en el ESCO-O*NET Crosswalk publicado (versión 1, 2022). Los tipos de correspondencia son los de esa tabla; la redacción es de AI Changing Work.

director de promoción/directora de promociónESCO 1221.3.3Mismo alcance
Los directores de promoción planifican y ponen en marcha la aplicación de programas de promoción en el punto de venta de productos. Coordinan todos los aspectos, desde los relativos al personal, pasando por los costes de promoción, hasta los materiales publicitarios y los esfuerzos publicitarios convencionales a fin de dar a conocer una promoción específica.
director de publicidad/directora de publicidadESCO 1222.1.1Se solapan, no son iguales
Los directores de publicidad se encargan de la puesta en marcha de iniciativas publicitarias previstas en el plan estratégico de comercialización. Organizan y preparan los recursos necesarios para lanzar campañas publicitarias y operaciones en agencias de publicidad. Preparan y adaptan los canales de comunicación, negocian contratos y se aseguran de que las operaciones se adhieren a los presupuestos.
especialista en publicidadESCO 2431.3Se solapan, no son iguales
Los especialistas en publicidad asesoran a empresas y organizaciones sobre el desarrollo de sus estrategias publicitarias y sobre temas relacionados con la publicidad que abarcan un enfoque estratégico más general. Combinan el conocimiento de la comercialización, los presupuestos y la psicología con vistas a desarrollar campañas publicitarias. Proponen alternativas a los clientes que promueven sus organizaciones, productos o proyectos.

Fuente: European Commission, DG EMPL — ESCO API 2026-08-08 (bridge v1.2.1)

Licencia: CC BY 4.0 (EU Reuse Notice)

Ver original

ESCO reuse terms and the modification notice are in Credits.

Vínculos con la clasificación francesa (ROME)

Vínculos entre esta ocupación y fichas ROME 4.0, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación. Los vínculos marcados como «provisional» se adoptaron basándose únicamente en los juicios de dos evaluadores de la misma familia de modelos (Claude), o mediante una regla del operador aplicada a esos juicios, por lo que se sustentan en evidencia más débil que los vínculos confirmados.

Código ROME	Denominación ROME (francés)	Relación
E1401	Chef / Cheffe de publicité	Esta ocupación es más amplia
E1415	Directeur / Directrice de la production publicitaire	Esta ocupación es más amplia
M1706	Chef / Cheffe de promotion des ventes	Esta ocupación es más amplia
E1412	Directeur / Directrice média	Esta ocupación es más ampliaprovisional
M1712	Directeur / Directrice de l'information promotionnelle du médicament en industrie pharmaceutique	Esta ocupación es más ampliaprovisional
E1402	Média planneur / Média planneuse	Relacionada, no equivalente
E1404	Assistant / Assistante en publicité	Relacionada, no equivalente
E1408	Responsable trafic création	Relacionada, no equivalente
E1413	Chef / Cheffe de projet publicitaire	Relacionada, no equivalente
E1414	Chargé / Chargée de diffusion publicitaire	Relacionada, no equivalenteprovisional
M1714	Chargé / Chargée de l'information promotionnelle du médicament en industrie pharmaceutique	Relacionada, no equivalenteprovisional

Source: France Travail — Répertoire Opérationnel des Métiers et des Emplois (ROME 4.0), version 61, last updated 15 June 2026 (https://www.data.gouv.fr/datasets/repertoire-operationnel-des-metiers-et-des-emplois-rome). Licence Ouverte 2.0.

ROME codes and titles are reproduced unchanged; the links to O*NET-SOC occupations are AI Changing Work's own judgment and are not a France Travail correspondence.

(AI Changing Work link release: fr-direct v1)

Vínculos con la clasificación española (CNO-11)

Vínculos entre esta ocupación y ocupaciones CNO-11, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.

Código CNO-11	Denominación CNO-11 (español)	Relación
1222	Directores de publicidad y relaciones públicas	Esta ocupación es más estrecha

Source: Instituto Nacional de Estadística (INE), National Classification of Occupations 2011 (CNO-11, Royal Decree 1591/2010) — www.ine.es · Licensed CC BY 4.0. CNO-11 codes and Spanish titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not an INE correspondence.

(AI Changing Work link release: es-direct v1)

Vínculos con la clasificación alemana (KldB)

Vínculos entre esta ocupación y ocupaciones KldB, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.

Código KldB	Denominación KldB (alemán)	Relación
92194	Führungskräfte - Werbung und Marketing	Esta ocupación es más estrechaprovisional
92114	Berufe in Werbung und Marketing - hoch komplexe Tätigkeiten	Relacionada, no equivalenteprovisional

Source: © Statistik der Bundesagentur für Arbeit — Klassifikation der Berufe 2010 – überarbeitete Fassung 2020, https://statistik.arbeitsagentur.de. KldB codes and titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own mapping (eigene Zuordnung) and are not a Bundesagentur für Arbeit correspondence.

(AI Changing Work link release: de-direct v1)

Vínculos con la clasificación japonesa (JSCO)

Vínculos entre esta ocupación y ocupaciones JSCO, establecidos por AI Changing Work con modelos de IA. Las relaciones se leen desde el lado de esta ocupación.

Código JSCO	Denominación JSCO (japonés)	Relación
031	会社管理職員	Esta ocupación es más estrechaprovisional

Source: Ministry of Internal Affairs and Communications (MIC), Japan Standard Occupational Classification (Dec. 2009, MIC Notification No. 555). JSCO codes and Japanese titles are reproduced unchanged; the links to O*NET occupations are AI Changing Work's own judgment and are not a MIC correspondence.

(AI Changing Work link release: jp-direct v1)

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