Directores de Planificacion de Medios
Ventas y MarketingExposición a la IA
- Fuente de datos: BLSPublicado: 2026-08
Muy alto· relativa
BajoCuatro bandas relativasMuy altoValor por grupo ocupacional
Escala, base y fuente
Cuatro bandas relativas (Bajo / Moderado / Alto / Muy alto)
831 ocupaciones detalladas de la tabla de proyecciones de empleo de BLS. El valor se asigna por código de la National Employment Matrix (NEM), de modo que las ocupaciones que comparten un código NEM reciben la misma banda
- Fuente de datos: AnthropicPublicado: 2026-03
0.173
0.000Rango de los valores aquí recogidos0.745Escala, base y fuente
Índice de exposición observada, 0–1 tal como se publica
Mapeado sobre tareas de O*NET
- Fuente de datos: ILOPublicado: 2025
0.39
0.09Rango de los valores aquí recogidos0.70Valor por grupo ocupacional
Escala, base y fuente
Índice de exposición a la IA generativa, 0–1 tal como se publica
Grupo primario de la CIUO-08 — todas las ocupaciones con ese código reciben este valor
Calculado por este sitio, no publicado por la OIT: de las 1012 ocupaciones que este sitio vincula al conjunto de datos de la OIT, un 44% alcanza o supera este valor.
Qué tipo de cifra publica esta fuente
La categoría de BLS es un rango relativo, no un nivel absoluto, y tampoco es una medición de primera mano: agrupa en cuatro bandas los rangos percentiles de la ocupación en varios estudios publicados. No es una previsión de empleo ni de salarios, no es una probabilidad de adopción y no distingue entre automatización y aumento.
Task-level exposure
Ver 21 tareas ocultas| Task | Claude.aiRaw / share % |
|---|---|
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.11-2011 | 0.083027.6 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.11-2011 | 0.057719.2 |
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.11-2011 | 0.031410.4 |
Analyze the effectiveness of marketing tactics or channels.11-2011 | 0.02859.5 |
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.11-2011 | 0.02066.8 |
Gather and organize information to plan advertising campaigns.11-2011 | 0.01153.8 |
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.11-2011 | 0.01023.4 |
Plan and execute advertising policies and strategies for organizations.11-2011 | 0.00943.1 |
Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.11-2011 | 0.00892.9 |
Revise existing marketing plans or campaigns for green products, technologies, or services.11-2011 | 0.00692.3 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Prepare budgets and submit estimates for program costs as part of campaign plan development.O*NET Task ID 3223 | 0.5 |
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.O*NET Task ID 3224 | 0.5 |
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.O*NET Task ID 3226 | 0.5 |
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.O*NET Task ID 3227 | 0.5 |
Prepare and negotiate advertising and sales contracts.O*NET Task ID 3228 | 0.5 |
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.O*NET Task ID 3229 | 0.5 |
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.O*NET Task ID 3231 | 0.5 |
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.O*NET Task ID 3233 | 0.5 |
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.O*NET Task ID 3234 | 0.5 |
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.O*NET Task ID 3235 | 0.5 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page