Public Relations Managers

Management Occupations
Code O*NET-SOC
11-2032.00

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Les intitulés des métiers et les énoncés de tâches sont affichés en anglais, tels que publiés. Les libellés, y compris les types de tâches, sont traduits.

Exposition à l'IA

  • Source des données: BLSPublié: 2026-08

    Très élevée· relative

    FaibleQuatre bandes relativesTrès élevée

    Valeur par groupe professionnel

    Échelle, base et source

    Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)

    831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande

    Jeu de données source (téléchargement XLSX)

  • Source des données: AnthropicPublié: 2026-03

    0.232

    0.000Étendue des valeurs présentées ici0.745
    Échelle, base et source

    Indice d'exposition observée, 0–1 tel que publié

    Rapporté aux tâches O*NET

    Publié par profession SOC 2018 ; chaque profession O*NET ayant le même code SOC 2018 reçoit cette valeur

    Jeu de données source (téléchargement CSV)

  • Source des données: ILOPublié: 2025

    0.37–0.42· 3 groupes ISCO-08

    Échelle, base et source

    Indice d'exposition à l'IA générative, 0–1 tel que publié

    Publié par groupe de base ISCO-08. Relié à ce métier, en tout ou en partie, en appliquant tels que publiés les tableaux de correspondance du U.S. Bureau of Labor Statistics (ISCO-08 vers SOC 2010, SOC 2010 vers SOC 2018)

    Jeu de données source (téléchargement PDF)

Quelle est la nature de la valeur publiée par cette source

La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.

Valeur ILO pour chaque groupe ISCO-08 relié
  • ISCO-08 1114Senior Officials of Special-interest Organizations0.37
  • ISCO-08 1219Business Services and Administration Managers Not Elsewhere Classified0.42
  • ISCO-08 1222Advertising and Public Relations Managers0.39

Exposition à l’IA (grille d’OpenAI)

20 tâches évaluées · 19 tâches avec β ≥ 0,5 (95.0%)

β = exposition directe (E1) + 0,5 × exposition lorsque des outils sont disponibles (E2), selon la définition du dépôt source.

  • Unité source : tâches O*NET 27.2 → code de métier O*NET 31.0
  • Toutes les tâches notées figurent dans la liste des tâches O*NET 31.0.
Source
OpenAI "GPTs are GPTs" exposure rubric
Version
gh-main-0471612
Licence
MIT License, Copyright (c) 2024 OpenAI

Tâches

Énoncés de tâches de l’O*NET® 31.0 Database, les tâches principales d’abord.

TâcheTypeβ (OpenAI)
Assign, supervise, and review the activities of public relations staff.Principale0,5
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.Principale0,5
Design and edit promotional publications, such as brochures.Principale0,5
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Principale0,5
Develop, implement, or maintain crisis communication plans.Principale0,5
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.Principale0,5
Draft speeches for company executives and arrange interviews and other forms of contact for them.Principale1
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Principale0
Evaluate advertising and promotion programs for compatibility with public relations efforts.Principale0,5
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.Principale0,5
Formulate policies and procedures related to public information programs, working with public relations executives.Principale0,5
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Principale0,5
Manage communications budgets.Principale0,5
Manage in-house communication courses.Principale0,5
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.Principale0,5
Observe and report on social, economic, and political trends that might affect employers.Principale0,5
Produce films and other video products, regulate their distribution, and operate film library.Principale0,5
Respond to requests for information about employers' activities or status.Principale1
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Principale1
Maintain company archives.Complémentaire0,5

Informations professionnelles

Sources et attribution

This page includes information from the O*NET® 31.0 Database (https://www.onetcenter.org/database.html) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license (https://creativecommons.org/licenses/by/4.0/). O*NET® is a trademark of USDOL/ETA. AI Changing Work has modified all or some of this information: the O*NET-SOC code, title and task statements are reproduced in English without change; task-type labels are shown in the page's language and tasks are listed core first; any Korean occupation title shown on the Korean-language page is AI Changing Work's translation; any KSCO-8 unit groups linked to this occupation were paired with it by AI Changing Work's judgment, and the relation labels and statuses are AI Changing Work's additions. USDOL/ETA has not approved, endorsed, or tested these modifications.

Any AI exposure figures on this page are published by third parties, not by AI Changing Work, and none is part of the O*NET information. OpenAI publishes task-level scores (MIT License) for O*NET 27.2 task statements; each is shown next to the O*NET 31.0 task statement with the same task ID, whose wording can differ from the 27.2 statement that was scored. OpenAI also publishes occupation-level scores for O*NET-SOC codes in the same release, and any such score is shown on the O*NET occupation with the same code. Anthropic publishes an observed exposure index in the Anthropic Economic Index (CC-BY), and the U.S. Bureau of Labor Statistics publishes relative AI exposure categories (public domain); both are published per SOC code, and each value is shown on every O*NET occupation with that code. The International Labour Organization publishes a generative AI exposure index in ILO Working Paper 140 (CC BY 4.0) for ISCO-08 unit groups; AI Changing Work links those groups to O*NET occupations by applying the U.S. Bureau of Labor Statistics ISCO-08 to 2010 SOC and 2010 SOC to 2018 SOC crosswalks as published, without case-by-case selection, and these crosswalks match many groups only in part. Where several unit groups are linked, each group's published value is listed, and any summary shows only the lowest and highest of those values with the number of groups; no exposure figure is averaged or recalculated. Any employment figures are published by the U.S. Bureau of Labor Statistics for the SOC group containing this occupation. Each source is credited where its figures are shown.

O*NET OnLine: 11-2032.00 Public Relations Managers

KSCO 코드·명칭: 한국표준직업분류(제8차 개정) — 통계청 고시 제2024-328호 (2024-07-01 고시, 2025-01-01 시행). 저작권법 제7조 제2호의 고시 항목이다. 명칭 표기(가운뎃점·띄어쓰기)는 해설서 2차 정오 반영판의 표기를 따랐으며, 고시 항목표와는 18개 명칭에서 가운뎃점 글리프나 띄어쓰기만 다르다. 통계청은 2025년 10월 국가데이터처로 개편되었다. 이 페이지의 KSCO 연결은 통계청·국가데이터처의 공식 연계표가 아니다.

Attribution et licences complètes