Responsables Marketing
GestionExposition à l'IA
- Source des données: BLSPublié: '26.08
Très élevée· relative
FaibleQuatre bandes relativesTrès élevéeValeur par groupe professionnel
Échelle, base et source
Quatre bandes relatives (Faible / Modérée / Élevée / Très élevée)
831 métiers détaillés du tableau des projections d'emploi du BLS. La valeur est attribuée par code de la National Employment Matrix (NEM), si bien que les métiers partageant un code NEM reçoivent la même bande
- Source des données: AnthropicPublié: '26.03
0.320
0.000Étendue des valeurs présentées ici0.745Échelle, base et source
- Source des données: ILOPublié: '25
0.41
0.09Étendue des valeurs présentées ici0.70Valeur par groupe professionnel
Échelle, base et source
Indice d'exposition à l'IA générative, 0–1 tel que publié
Groupe de base CITP-08 — tous les métiers partageant le code reçoivent cette valeur
Calculé par ce site, non publié par l'OIT : sur les 1 012 professions que ce site relie au jeu de données de l'OIT, 36% atteignent ou dépassent cette valeur.
Quelle est la nature de la valeur publiée par cette source
La catégorie BLS est un rang relatif et non un niveau absolu, et ce n'est pas une mesure de première main : elle regroupe en quatre bandes les rangs centiles du métier dans plusieurs études publiées. Ce n'est ni une prévision d'emploi ou de salaire, ni une probabilité d'adoption, et elle ne distingue pas automatisation et augmentation.
Task-level exposure
Tâches exposées uniquement| Task | Claude.aiRaw / share % | APIRaw / share % |
|---|---|---|
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.11-2021 | 0.350067.3 | 0.080036.4 |
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.11-2021 | 0.120023.1 | 0.02009.1 |
Initiate market research studies, or analyze their findings.11-2021 | 0.02003.8 | 0.060027.3 |
Compile lists describing product or service offerings.11-2021 | 0.01001.9 | 0.030013.6 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.11-2021 | 0.01001.9 | 0.01004.5 |
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.11-2021 | 0.01001.9 | 0.00000.0 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.11-2021 | 0.00000.0 | 0.01004.5 |
Conduct economic or commercial surveys to identify potential markets for products or services.11-2021 | 0.00000.0 | 0.01004.5 |
| Not observed on any surface — 12 task(s) — These tasks have no row in the source for this release. The 0 in the share row is a display-stage composition ratio; absence is what the — in the raw row states. | ||
Develop pricing strategies, balancing firm objectives and customer satisfaction. | —0 | —0 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. | —0 | —0 |
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. | —0 | —0 |
Consult with product development personnel on product specifications, such as design, color, or packaging. | —0 | —0 |
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. | —0 | —0 |
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. | —0 | —0 |
Select products or accessories to be displayed at trade or special production shows. | —0 | —0 |
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. | —0 | —0 |
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. | —0 | —0 |
Develop business cases for environmental marketing strategies. | —0 | —0 |
Integrate environmental information into product or company marketing strategies, policies, or activities. | —0 | —0 |
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. | —0 | —0 |
Values in this tab are predicted labels, not observations. Eloundou et al. (2023) published two rating regimes — human raters and GPT-4 — and the β shown here is derived from the GPT-4 rater basis alone; the same task can take a different value under the other regime. The unit and the meaning differ from the observed shares (%) in the other tabs, so do not place them on the same axis.
| Task | βE1 + 0.5 × E2 |
|---|---|
Compile lists describing product or service offerings.O*NET Task ID 957 | 1.0 |
Develop pricing strategies, balancing firm objectives and customer satisfaction.O*NET Task ID 950 | 0.5 |
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.O*NET Task ID 951 | 0.5 |
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.O*NET Task ID 952 | 0.5 |
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.O*NET Task ID 955 | 0.5 |
Consult with product development personnel on product specifications, such as design, color, or packaging.O*NET Task ID 956 | 0.5 |
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.O*NET Task ID 958 | 0.5 |
Select products or accessories to be displayed at trade or special production shows.O*NET Task ID 959 | 0.5 |
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.O*NET Task ID 960 | 0.5 |
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.O*NET Task ID 961 | 0.5 |
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.O*NET Task ID 954 | 0.0 |
β = E1 + 0.5 × E2 · E1 = tasks where direct LLM access alone cuts time by at least 50%, E2 = tasks where software built on top of an LLM cuts time by at least 50%. Values take only 0 / 0.5 / 1.0.
Data sources & licenses — O*NET®, Anthropic Economic Index, Eloundou et al. (2023): see full notices on the Credits page
Occupation information
Évolutions récentes concernant ce métier
mars 2026: Stanford-Harvard study shows marketing specialists (adjacent domain) benefit nearly as much as experts from AI assistance. Conceptualization: 3.04→4.18 with AI. Writing: 3.92 with AI, near expert level (3.96).
[Source: HBR — Gen AI Won't Make Your Employees Experts (Mar 2026)]